Focusing on the lack of credit scoring system and credit evaluation model, the paper builds <qualitative perception, quantitative perception> reputation tuple based on perceived credibility of the buyer. Qualitative perception is six indicators assembly, including shop image, customer communication, payment, whether to join the consumer protection service , whether to join the Commercial Union and feedback comment; Quantitative perception is three indicators assembly, including buyer credit , the transaction value of the goods and evaluation time. Through analyzing of the case, reputation tuple can be more objective, more scientific, more comprehensive response to the seller's real credibility.
Consumer credit evaluation model in C2C e-commerce using MCOC methods
