Personal Credit Evaluation Model for C2C E-Commerce Website-Taking Taobao Website as an Example

Author(s):  
Qingxian Guo ◽  
Jingsi Leng
Author(s):  
Xiang Zou ◽  
Jinting Zhao ◽  
Yun Tong

This paper focuses on the construction of college students' credit evaluation system and credit risk management under the background of big data. Firstly, based on the 5C approach, this paper evaluates the personal credit of college students from 5 dimensions and 24 indicators, which finally contribute to the establishment of the credit evaluation system for college students. Then, the partial least squares method is used to build the structural equation model to evaluate the effectiveness of the credit evaluation system for college students. According to the in-depth analysis of PSL-SEM, the factors that affect the credit risk of college students are effectively evaluated, and it has contributed to the establishment and improvement of the credit system of college students. Keywords: Personal Credit, Credit Evaluation, Credit Risk, 5C Approach, PLS-SEM.


2011 ◽  
Vol 361-363 ◽  
pp. 1499-1505 ◽  
Author(s):  
Li Mei Liu ◽  
Heng Qian ◽  
Yong Chao Gao ◽  
Ding Wang

In China, quality credit is an important part of the social credit system, and evaluation of quality credit is the key to the construction of quality credit system. In this paper, on the basis of product quality credit factor analysis and evaluation index construction, a hybrid strategy of three stages is proposed according to the different nature of indicators. The emphasis is put on intelligent evaluation model based on statistics and artificial neural network. According to the results of experimental verification, this credit evaluation method shows a high accuracy for the evaluation of quality credit.


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