Research on C2C Credit Evaluation Model Based on Perceived Credibility of the Buyer

Focusing on the lack of credit scoring system and credit evaluation model, the paper builds <qualitative perception, quantitative perception> reputation tuple based on perceived credibility of the buyer. Qualitative perception is six indicators assembly, including shop image, customer communication, payment, whether to join the consumer protection service , whether to join the Commercial Union and feedback comment; Quantitative perception is three indicators assembly, including buyer credit , the transaction value of the goods and evaluation time. Through analyzing of the case, reputation tuple can be more objective, more scientific, more comprehensive response to the seller's real credibility.