scholarly journals How do we Optimize Message Matching Interventions? Identifying Matching Thresholds, and Simultaneously Matching to Multiple Characteristics

2018 ◽  
Author(s):  
Keven Joyal-Desmarais ◽  
Alexander Rothman ◽  
Mark Snyder
Keyword(s):  
Simulation Studies ◽  
Persuasive Messages ◽  
Online Experiment ◽  
Promotion Focus ◽  
Message Type ◽  
Self Construal ◽  
Interdependent Self ◽  
Multiple Characteristics ◽  
Gain Loss ◽  
The Way

Matching the content of persuasive messages to the characteristics (e.g., motives, personality) of people receiving them is a widely used technique to improve persuasion. However, little is known about how to optimize matching beyond simply using the technique. We propose that matching interventions can be strengthened by matching messages to multiple characteristics at a time, and introduce the concept of matching thresholds to improve the way interventionists assign messages. Matching thresholds are defined as the points along characteristics where people change from being most responsive to one message type to another. We provide statistical and methodological tools to estimate matching thresholds, and evaluate these tools in two simulation studies. We then report an online experiment (N=568) where we find an advantage for simultaneously matching messages to two characteristics (promotion focus and interdependent self-construal) and provide estimates of the matching thresholds to guide the assignment of gain/loss frames, and independence/interdependence appeals.

scholarly journals Meaningful entertainment experiences and self-transcendence: Cultural variations shape elevation, values, and moral intentions

2018 ◽  
Vol 80 (7) ◽  
pp. 658-676 ◽  
Author(s):  
Diana Rieger ◽  
Lena Frischlich ◽  
Mary Beth Oliver
Keyword(s):  
United Arab Emirates ◽  
Online Experiment ◽  
Cultural Variations ◽  
Self Construal ◽  
Interdependent Self ◽  
Self Transcendence ◽  
The Impact

Previous research reported that meaningful entertainment experiences are associated with elevation, mixed affect, physical indicators, and moral motivations. The importance of values, particularly altruistic values and self-transcendence, was thought to play a central role. Although the importance of values has been found to vary across cultures, little research so far has examined cultural variations in the response towards meaningful entertainment. The present study, therefore, investigated how cultural variations in self-construals and the importance of values (self-enhancement, conservation, and self-transcendence) in movies are related to meaningful entertainment experiences. An online experiment in Germany and the United Arab Emirates ( N = 245) confirmed that meaningful entertainment elicited elevation. Elevation was associated with conservation and self-transcendence values and, via this path, increased moral motivations. An interdependent self-construal was related to elevation and to moral motivations. The results are discussed in light of current conceptualizations of inward- and outward-oriented gratifications of meaningful entertainment and the impact of values.

Gender, Stigma, Relational Interdependent Self-Construal, and Attitudes Toward Professional Help Seeking

2010 ◽  
Author(s):  
Munyi Shea ◽  
Nick Cruz ◽  
Deisy Guardado ◽  
Viviana Jimmez ◽  
Winnie Shi ◽  
...  
Keyword(s):  
Help Seeking ◽  
Professional Help ◽  
Self Construal ◽  
Interdependent Self

scholarly journals A Three-way Interaction Model of Information Withholding: Investigating the Role of Information Sensitivity, Prevention Focus, and Interdependent Self-Construal

2017 ◽  
Vol 1 (1) ◽  
pp. 61-73 ◽  
Author(s):  
Yongqiang Sun ◽  
Dina Liu ◽  
Nan Wang
Keyword(s):  
Information Disclosure ◽  
Online Survey ◽  
Interaction Model ◽  
Hierarchical Regression ◽  
Prevention Focus ◽  
Proposed Model ◽  
Self Construal ◽  
Interdependent Self ◽  
Information Sensitivity ◽  
Information Withholding

Abstract Although user information disclosure behavior in the context of social network service(SNS) has been well studied in previous literature, there is a lack of understanding about user information withholding behavior. To fill this research gap, the present study assumes that there might be a three-way interaction among information sensitivity, prevention focus, and interdependent self-construal regarding information withholding. The proposed model is empirically tested through an online survey of 479 users in the context of WeChat, one of the most popular SNSs in China. The results of hierarchical regression analysis verify the three-way interaction that prevention focus positively moderates the relationship between information sensitivity and information withholding, and interdependent self-construal strengthens the moderating effect of prevention focus. Findings in light of theoretical and practical implications as well as limitations of the study are discussed.

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