More men use ICTs than women globally. This is not because there are more men than women globally. Rather, it is because of social, economic and cultural challenges that work against the adoption of ICTs by women. In this chapter, public demand aggregation of ICT content is promoted as a means of bridging the ICT gender gap. The argument presented here is; the promotion of useful e-government service(s) in a country will enable equal adoption of ICTs by both men and Women. The argument for content is inspired by the examples proposed in this chapter as well as a synthesis of results from the Ghana Wireless Project and a research visit to Jaribu and Kerege in Tanzania. This chapter concludes, that the adoption of mandatory national e-government initiatives will result in more women identifying other uses of ICTs in other areas of their lives, spurring sustainable adoption of ICTs.
