Investigating the Effectiveness of Comparative Advertising: The Roles of Structural Alignability and Message Informativeness

Journal of Marketing Development and Competitiveness ◽

10.33423/jmdc.v14i5.3982 ◽

2020 ◽

Vol 14 (5) ◽

Keyword(s):

Comparative Advertising

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Comparative Advertising: A Paradox of Burning Less Money with Competition

SSRN Electronic Journal ◽

10.2139/ssrn.2756345 ◽

2016 ◽

Author(s):

Patrali Chakrabarty

Keyword(s):

Comparative Advertising

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Sterling Bank PLC Advert of July 20 2018: A Study in Trademark Law, Unfair Competition, and Comparative Advertising.

SSRN Electronic Journal ◽

10.2139/ssrn.3233483 ◽

2018 ◽

Author(s):

'Damola Adediji

Keyword(s):

Unfair Competition ◽

Comparative Advertising ◽

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A History of the Media Industry's Self-Regulation of Comparative Advertising

Journalism History ◽

10.1080/00947679.2011.12062850 ◽

2011 ◽

Vol 37 (2) ◽

pp. 113-121 ◽

Author(s):

Fred Beard ◽

Chad Nye

Keyword(s):

Self Regulation ◽

Comparative Advertising ◽

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'Cool Water' and 'Icy Cold': comparative advertising for perfume imitations through the use of allusive product names

Journal of Intellectual Property Law & Practice ◽

10.1093/jiplp/jpn170 ◽

2008 ◽

Vol 3 (11) ◽

pp. 688-690

Author(s):

B. Clark

Keyword(s):

Comparative Advertising

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Comparative Advertising in India: Regulatory and Legal Framework

SSRN Electronic Journal ◽

10.2139/ssrn.2801605 ◽

2015 ◽

Author(s):

Sankalp Jain

Keyword(s):

Legal Framework ◽

Comparative Advertising

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Consumers’ Evaluation of Ad-Brand Congruity in Comparative Advertising

Journal of International Consumer Marketing ◽

10.1080/08961530.2014.999184 ◽

2015 ◽

Vol 27 (3) ◽

pp. 253-276 ◽

Author(s):

Komal Nagar

Keyword(s):

Comparative Advertising

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Comparative advertising and trade mark infringement: some guidance from the Netherlands

Journal of Intellectual Property Law & Practice ◽

10.1093/jiplp/jpm179 ◽

2007 ◽

Vol 2 (11) ◽

pp. 715-716

Author(s):

K. Verzijden

Keyword(s):

The Netherlands ◽

Comparative Advertising ◽

Trade Mark Infringement

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Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation

Journal of Advertising ◽

10.1080/00913367.1987.10673094 ◽

1987 ◽

Vol 16 (4) ◽

pp. 43-49 ◽

Author(s):

Darrel D. Muehling

Keyword(s):

Comparative Advertising ◽

Brand Evaluation

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Why are there cross-national differences in response to comparative advertising?: some mediators

Journal of Marketing Communications ◽

10.1080/13527266.2015.1135180 ◽

2016 ◽

Vol 24 (6) ◽

pp. 569-587

Author(s):

Soojung Kim ◽

Se-Hoon Jeong ◽

Yoori Hwang

Keyword(s):

Comparative Advertising ◽

National Differences ◽

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Brand Depreciation in Indirect Comparative Advertising: The Legal Approach and Psychological Empirical Research on Image Shaping and Brand Positioning on the Polish Advertisement Market

Human Factors of a Global Society ◽

10.1201/b17033-34 ◽

2014 ◽

pp. 396-407

Keyword(s):

Empirical Research ◽

Brand Positioning ◽

Comparative Advertising

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