Journal of Marketing Communications
Latest Publications

TOTAL DOCUMENTS

789

(FIVE YEARS 113)

H-INDEX

46

(FIVE YEARS 4)

Published By Informa Uk (Taylor & Francis)

1466-4445, 1352-7266

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The importance of congruence between stakeholder prosocial motivation and CSR attributions: effects on stakeholders’ donations and sense-making of prosocial identities

Journal of Marketing Communications ◽

10.1080/13527266.2021.2021971 ◽

2021 ◽

pp. 1-19

Author(s):

Baobao Song ◽

Mary Ann Ferguson

Keyword(s):

Sense Making ◽

Prosocial Motivation

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Social norms, cues and improved communication to influence behaviour change of smokers

Journal of Marketing Communications ◽

10.1080/13527266.2021.2018621 ◽

2021 ◽

pp. 1-26

Author(s):

Donna Marie Wallace-Williams ◽

Len Tiu Wright ◽

Ala’ Omar Dandis

Keyword(s):

Social Norms ◽

Behaviour Change

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Advertising content and online engagement on social media during the covid-19 epidemic in Taiwan

Journal of Marketing Communications ◽

10.1080/13527266.2021.2012499 ◽

2021 ◽

pp. 1-19

Author(s):

Chiao-Chieh Chen ◽

Yu-Ping Chiu

Keyword(s):

Social Media ◽

Online Engagement ◽

Advertising Content

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The effects of message order on emotions and donation intention in charity advertising: the mediating roles of negative and positive empathy

Journal of Marketing Communications ◽

10.1080/13527266.2021.2015616 ◽

2021 ◽

pp. 1-18

Author(s):

Mikyeung Bae

Keyword(s):

Donation Intention

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The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender

Journal of Marketing Communications ◽

10.1080/13527266.2021.2011376 ◽

2021 ◽

pp. 1-22

Author(s):

Álvaro J. Rojas-Lamorena ◽

Juan Miguel Alcántara-Pilar ◽

María Eugenia Rodríguez-López

Keyword(s):

Word Of Mouth ◽

Moderating Effect ◽

Brand Experience ◽

The Relationship

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Beyond blockchain: How tokens trigger the internet of value and what marketing researchers need to know about them

Journal of Marketing Communications ◽

10.1080/13527266.2021.2011375 ◽

2021 ◽

pp. 1-13

Author(s):

Horst Treiblmaier

Keyword(s):

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An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation

Journal of Marketing Communications ◽

10.1080/13527266.2021.2004442 ◽

2021 ◽

pp. 1-27

Author(s):

Sanjeev Verma ◽

Neha Yadav ◽

Rekha Chikhalkar

Keyword(s):

Scale Development ◽

Leisure Travel ◽

Scale Development And Validation ◽

Development And Validation

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In memoriam of professor Lynne Eagle

Journal of Marketing Communications ◽

10.1080/13527266.2021.1997000 ◽

2021 ◽

Vol 28 (1) ◽

pp. 1-2

Author(s):

Philip J. Kitchen ◽

Sandy Bulmer

Keyword(s):

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Intentional ad-viewing to support video creators on digital video-sharing platforms

Journal of Marketing Communications ◽

10.1080/13527266.2021.1995779 ◽

2021 ◽

pp. 1-15

Author(s):

Eunah Kim ◽

Jisu Huh

Keyword(s):

Digital Video ◽

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Political competitive advantage in the usa: an rbv approach

Journal of Marketing Communications ◽

10.1080/13527266.2021.1981978 ◽

2021 ◽

pp. 1-32

Author(s):

Nicos Antoniades

Keyword(s):

Competitive Advantage ◽

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