Journal of Marketing Communications
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1466-4445, 1352-7266
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social norms, cues and improved communication to influence behaviour change of smokers

2021 ◽  
pp. 1-26
Author(s):  
Donna Marie Wallace-Williams ◽  
Len Tiu Wright ◽  
Ala’ Omar Dandis
Keyword(s):  
Social Norms ◽  
Behaviour Change

The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender

2021 ◽  
pp. 1-22
Author(s):  
Álvaro J. Rojas-Lamorena ◽  
Juan Miguel Alcántara-Pilar ◽  
María Eugenia Rodríguez-López
Keyword(s):  
Word Of Mouth ◽  
Moderating Effect ◽  
Brand Experience ◽  
And Gender ◽  
The Relationship

scholarly journals In memoriam of professor Lynne Eagle

2021 ◽  
Vol 28 (1) ◽  
pp. 1-2
Author(s):  
Philip J. Kitchen ◽  
Sandy Bulmer
Keyword(s):  
In Memoriam
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