The Medieval Town of Óbidos (Portugal): Restoration, Reutilisation and Tourism Challenges from 1934 to the Present Day

Heritage conservation and cultural tourism are central features of academic debates, as this relationship has not been always peaceful. This paper seeks to evaluate the correlation between the extensive conservation and restoration of the wall and castle of the medieval town of Óbidos (1930–1950) and the tourism-oriented projects developed since this period. Due to the criticism of several previous studies, one of the primary aims of this research was to assess whether this Portuguese town constitutes a good example of medieval reconstitution, or if it is a fanciful twentieth-century intervention. Another main goal was to establish our position regarding the challenges inherent to the management of this historic centre, especially those concerning current tourism challenges and the preservation of and regard for historical buildings and monuments. By means of a long-term study based on the common history of art methodology (cross-analysis of bibliography, archival research, in situ observation of the heritage and attendance of festivals and events), we were able to make the following contributions to advance the debate: although the earlier interventions in Óbidos abided by strict criteria which merited international praise, the management model of the town as a tourist destination over the last two decades calls for a revaluation, placing greater importance on history, historic and artistic heritage and the identity of the location.