scholarly journals Standards for the Weighting of Criteria and the Measurement of Interaction

Standards ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 105-116
Author(s):  
Annibal Parracho Sant’Anna
Keyword(s):  
Complex Systems ◽  
Choquet Integral ◽  
Multiple Criteria ◽  
Global Score ◽  
Practical Application ◽  
Sample Information

This article discusses the need for standards for the assignment of importance to criteria and the measurement of interaction between them in multiple criteria analyses of complex systems. A strategy for criteria evaluation is considered that is suitable to account for the interaction among a wide variety of imprecisely assessed criteria applied simultaneously. It is based on the results of collecting sample information on preferences according to the specified criteria instead of merely an abstract comparison of the criteria. The comparison of alternatives is based on objectives that determine the formation of preferences. It is facilitated by a rating in terms of preference probabilities. Probabilistic standards grant homogeneity of measurements by different criteria, which is useful for the combination of the criteria. These standards apply to a sampling evaluation conducted via pairwise trichotomic comparison of the alternatives according to each criterion, followed by the combination of these multiple evaluations into a single global score by means of the Choquet Integral with respect to a capacity determined by applying preference concentration to the sets of probabilistic assessments. Examples of practical application are discussed.

scholarly journals Customized ViNeRS Method for Video Neuro-Advertising of Green Housing

2020 ◽  
Vol 17 (7) ◽  
pp. 2244 ◽  
Author(s):  
Arturas Kaklauskas ◽  
Edmundas Kazimieras Zavadskas ◽  
Bjoern Schuller ◽  
Natalija Lepkova ◽  
Gintautas Dzemyda ◽  
...  
Keyword(s):  
Individual Differences ◽  
Case Studies ◽  
Multiple Criteria ◽  
Tool Support ◽  
Affective Behavior ◽  
Circumplex Model ◽  
Practical Application ◽  
Green Housing ◽  
Residential Unit ◽  
Decision Tables

The implementation of advertising for green housing usually involves consideration of individual differences among potential buyers, their desires for residential unit features as well as location impacts on a selected property. Much more rarely, there is consideration of the arousal and valence, affective behavior, emotional, and physiological states of possible buyers of green housing (AVABEPS) while they review the advertising. Yet, no integrated consideration of all these factors has been undertaken to date. The objective of this study was to consider, in an integrated manner, the AVABEPS, individual differences, and location impacts on property and desired residential unit features. During this research, the applications for the above data involved neuromarketing and multicriteria examination of video advertisements for diverse client segments by applying neuro decision tables. All of this can be performed by employing the method for planning and analyzing and by multiple criteria and customized video neuro-advertising green-housing variants (hereafter abbreviated as the ViNeRS Method), which the authors of this article have developed and present herein. The developed ViNeRS Method permits a compilation of as many as millions of alternative advertising variants. During the time of the ViNeRS project, we accumulated more than 350 million depersonalized AVABEPS data. The strong and average correlations determined in this research (over 35,000) and data examination by IBM SPSS tool support demonstrate the need to use AVABEPS in neuromarketing and neuro decision tables. The obtained dependencies constituted the basis for calculating and graphically submitting the ViNeRS circumplex model of affect, which the authors of this article developed. This model is similar to Russell’s well-known earlier circumplex model of affect. Real case studies with their related contextual conditions presented in this manuscript show a practical application of the ViNeRS Method.

Evaluating Suppliers of Complex Systems: A Multiple Criteria Approach

1992 ◽  
Vol 43 (11) ◽  
pp. 1055 ◽  
Author(s):  
Wade D. Cook ◽  
David A. Johnston
Keyword(s):  
Complex Systems ◽  
Multiple Criteria

Evaluating Suppliers of Complex Systems: A Multiple Criteria Approach

1992 ◽  
Vol 43 (11) ◽  
pp. 1055-1061 ◽  
Author(s):  
Wade D. Cook ◽  
David A. Johnston
Keyword(s):  
Complex Systems ◽  
Multiple Criteria

scholarly journals A New Multiple Criteria Decision Making Method and its Application in Cloud Computing for Education

2015 ◽  
Vol 10 (8) ◽  
pp. 21
Author(s):  
Heng Sun
Keyword(s):  
Decision Making ◽  
Cloud Computing ◽  
Membership Function ◽  
Fuzzy Set ◽  
Choquet Integral ◽  
Intuitionistic Fuzzy Set ◽  
Multiple Criteria Decision Making ◽  
Score Function ◽  
Multiple Criteria ◽  
Intuitionistic Fuzzy

Cloud computing can extend the traditional education framework. In education, cloud can provide students and teachers with tools to deploy computing resources on-demand for lectures and labs according to their learning needs. But how to select a perfect cloud server is a key point, which is considered as a multiple criteria decision making problem. So, in this paper, intuitionistic fuzzy set is first introduced to express the decision maker’s views. Intuitionistic fuzzy set (IFS) includes a membership function and a non-membership function. More importantly, a new operator with choquet integral is developed to deal with assessment of education using cloud computing. Meanwhile, score function and accuracy function are demonstrated to obtain the final result. Finally, we develop this method to apply in a case study to show its applicability.

Sign in / Sign up

Export Citation Format

Share Document