Neuroeconomics in operational and managerial decision-making: a philosophical aspect
Keyword(s):
This article is devoted to a philosophical discussion of the emerging field of neuroeconomics, which is the study of neural mechanisms involved in decision-making and their economic significance. Separate concepts of rational and irrational decision-making in philosophy, economics and psychology are presented. In the interdisciplinary field of neuroeconomics, through logic and individual examples, it explores approaches in the theory of decision-making. Neuroeconomical accounting of irrationality is characterized, and it is confirmed that a person does not always make rational decisions. It is noted that because of his brain activity, decisions can be predetermined in advance, creating the so-called «illusion of choice».
2019 ◽
Vol 67
◽
pp. 50-58
1953 ◽
Vol 26
(1)
◽
pp. 1
◽
1996 ◽
Vol 27
(4)
◽
pp. 673-710
◽