7 Aus der Praxis: Empfehlungen und Erfolgsrezepte für Ihr Corporate Blog

2019 ◽  
pp. 219-226
Author(s):  
Meike Leopold
Keyword(s):  
Corporate Blog

The Role of Platforms in Fulfilling the Potential of Crowdfunding as an Alternative Decentralized Arena for Cultural Financing

2019 ◽  
Vol 13 (1) ◽  
pp. 115-140 ◽  
Author(s):  
Roei Davidson
Keyword(s):  
Social Media ◽  
Heterogeneous System ◽  
Media Practices ◽  
Corporate Blog

Abstract This study considers cultural crowdfunding as a heterogeneous system that allows money and attention to flow from backers to founders of cultural projects in diverse cultural sectors and focuses on the nature of the standards governing it. It analyzes Kickstarter’s corporate blog since the platform’s launch and finds indications that social media practices are increasingly naturalized as integral to crowdfunding and that social media architectures are increasingly adopted by the crowdfunding platform. This, I argue, has a potential exclusionary effect. At the same time, the analysis finds evidence that Kickstarter is striving to develop an independent capacity to set aesthetic standards, which might moderate that effect and help constitute crowdfunding as an alternative decentralized arena for the funding of culture.

Tools of Legitimacy: The Case of the Petrobras Corporate Blog

2014 ◽  
Vol 35 (8) ◽  
pp. 1211-1230 ◽  
Author(s):  
Marcos Barros
Keyword(s):  
Corporate Blog

scholarly journals MEDIA SOSIAL SUKSESKAN PROMOSI

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Wahjoe Mawardiningsih
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Positive Impact ◽  
Market Trends ◽  
Use Of Social Media ◽  
The Times ◽  
Corporate Blog

Entrepreneurs need to actively follow market trends and look for opportunities to continue to thrive. Promotion must be in accordance with the conditions of the times. The virtual world in the form of social media needs to be empowered optimally for promotional media, in the form of media outlets: Facebook, Twitter, YouTube, corporate blog, Whatsapp, Line, Instagram. The use of social media for media promotion, can be combined using, not just one type. This will have a very positive impact

An empirical model of corporate blog impact in marketing communications

2012 ◽  
Author(s):  
Silvestru Catalin Ionut ◽  
Nisioiu Codrin Florentin ◽  
Intorsureanu Iulian ◽  
Bere Ramona Camelia ◽  
Orzan Mihai Cristian ◽  
...  
Keyword(s):  
Empirical Model ◽  
Marketing Communications ◽  
Corporate Blog
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