scholarly journals MEDIA SOSIAL SUKSESKAN PROMOSI

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Wahjoe Mawardiningsih
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Positive Impact ◽  
Market Trends ◽  
Use Of Social Media ◽  
The Times ◽  
Corporate Blog

Entrepreneurs need to actively follow market trends and look for opportunities to continue to thrive. Promotion must be in accordance with the conditions of the times. The virtual world in the form of social media needs to be empowered optimally for promotional media, in the form of media outlets: Facebook, Twitter, YouTube, corporate blog, Whatsapp, Line, Instagram. The use of social media for media promotion, can be combined using, not just one type. This will have a very positive impact

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

scholarly journals DETERMINATION OF ADOLESCENT WORLDVIEW: COMBATING NEGATIVE INFLUENCE OF SOCIAL MEDIA

2017 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
Rose Emmaria Tarigan
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Case Study Research ◽  
Negative Influence ◽  
Number Of Factors ◽  
Depth Interview ◽  
Negative Impacts ◽  
Use Of Social Media

Use of social media creates positive or negative impacts on adolescents. There are a number of factors enabling adolescents to make use of social media positively. One of the factors studied in this research is the adolescent worldview. The adolescent worldview greatly determines the way she behaves and her attitude towards social media. The result of this research shows that adolescent worldview may release and enables her to reject negative impacts of social media, particularly from modern cultural -isms as relativism, individualism, emotionalism, presentism (present-time ism), materialism, autonomy, victimism, and turn it into a positive impact on herself. Worldviews may be differentiated based on three categories namely religion, spirituality and secularity. This research is conducted by explorative-qualitative approach, using case study research method. Data collection was conducted by in-depth interview with late adolescents.

scholarly journals PERAN MEDIA SOSIAL “FACEBOOK” JELANG PEMILIHAN UMUM KEPALA DAERAH TAHUN 2017 DI KABUPATEN ACEH JAYA

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Aminah Aminah
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Negative Impact ◽  
Positive Impact ◽  
Field Research ◽  
Research Literature ◽  
Track Record ◽  
Negative Impacts ◽  
Use Of Social Media

This study aims to explain the role of Social Media "Facebook" and its impacts ahead of the elections of regional heads in 2017 in Aceh Jaya district. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results showed that social media "Facebook" very effective way of delivering a variety of things including the introduction of a track record as well as the vision and mission of the future leaders of Aceh Jaya fore. Campaigns that use social networking "Facebook" more influential than campaigns that are only focused on the delivery of any information or content (in the sense of simply using billboard and his card only). In the use of social media "Facebook" there are various impacts. There are two impacts: the effect of positive and negative impacts. The positive impact of the using social media "Facebook" in the election of Aceh Jaya, namely (1) the establishment of kinship fellow Team (timses) of each candidate, (2) can foster public participation in politics (3) provides information on the dynamics of the election in Aceh Jaya (4) to introduce the candidates (5) to introduce the vision and mission of the candidates. As for the negative impact of (1) to attack each other between supporters and supporters Irfan TB Well yahGam (2) Dropping Party Opposition. Keywords: Role of Facebook, Political Communication and Election

scholarly journals The Central Arizona Conservation Alliance Programs: Use of Social Media and App-Supported Community Science for Landscape-Scale Habitat Restoration, Governance Support, and Community Resilience-Building

Land ◽  
2022 ◽  
Vol 11 (1) ◽  
pp. 137
Author(s):  
Aireona B. Raschke ◽  
Jeny Davis ◽  
Annia Quiroz
Keyword(s):  
Social Media ◽  
Habitat Restoration ◽  
Positive Impact ◽  
Community Resilience ◽  
Open Spaces ◽  
Awareness Raising ◽  
Use Of Social Media ◽  
Community Science ◽  
Central Arizona

Land managers are currently faced with a nexus of challenges, both ecological and social, when trying to govern natural open spaces. While social media has led to many challenges for effective land management and governance, the technology has the potential to support key activities related to habitat restoration, awareness-raising for policy changes, and increased community resilience as the impacts of increased use and climate change become more apparent. Through the use of a case study examining the work of the Central Arizona Conservation Alliance’s social media ambassadorship and its app-supported community science projects, we examine the potential and realized positive impact that technology such as social media and smartphone apps can create for land managers and surrounding communities.

scholarly journals PENDIDIKAN LITERASI DIGITAL DI KALANGAN USIA MUDA DI KOTA BANDUNG

2018 ◽  
Vol 16 (2) ◽  
pp. 146 ◽  
Author(s):  
Hana Silvana ◽  
Cecep Darmawan
Keyword(s):  
Social Media ◽  
Young People ◽  
Digital Literacy ◽  
Positive Impact ◽  
Literacy Programs ◽  
Case Study Method ◽  
The Media ◽  
The Government ◽  
Use Of Social Media

AbstrakFenomena pengunaan media sosial sebagai media online semakin massive pada dekade ini. Kalangan muda sebagai generasi milenial atau digital native merupakan pengguna terbesar dalam penggunaan media sosial saat ini. Penelitian mengenai literasi digital masih jarang dilakukan terutama di Indonesia. Subyek penelitian ini adalah kalangan usia muda dengan rentang usia 17–21 tahun yang merupakan pengguna aktif media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Informan yang dijadikan sampel penelitian sebanyak 5 orang dan 1 orang informan kunci dari pakar literasi media. Temuan yang diperoleh pada penelitian ini menunjukan pentingnya program literasi digital yang memberikan dampak positif bagi pengetahuan, pemahaman dan keterampilan dalam menggunakan media terutama media sosial yang saat ini sering dijadikan sumber informasi oleh khalayak terutama oleh kalangan yang berusia muda. Program ini memberikan kontribusi yang signifikan pada penyebaran informasi dalam menggunakan media massa terutama media sosial yang digunakan oleh kalangan usia muda sehingga ada kesadaran dalam menggunakan media. Pada pendidikan pelatihan (diklat) ini peserta belum semua mempunyai keahlian ini dikarenakan keahlian ini memerlukan latihan yang terus menerus dan konsisten sehingga mereka dapat melakukannya dengan baik. Oleh karena itu pendidikan literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat dan civitas akademika yang peduli terhadap kemajuan bangsa. AbstractThe phenomenon of the use of social media as an online media is increasingly massive in the use of this decade. Young people as the native millennial or digital generation are the biggest users in the use of social media today. Research on digital literacy is still rare, especially in Indonesia. The subjects of this study were young people aged 17-21 years that were active users of social media. This study uses a qualitative approach to the case study method. The informants who were used as research samples were 5 people and 1 key informant from media literacy experts. The findings obtained in this study indicate the importance of digital literacy programs that have a positive impact on knowledge, understanding and skills in using the media, especially social media which is now often used as a source of information by audiences, especially among young people. information on using mass media, especially social media used by young people so that there is awareness in using the media. In this education participants do not all have this expertise because this skill requires continuous and consistent training so that they can do it well. Therefore digital literacy education is a solution that can be done by the government and elements of society and academics who care about the progress of the nation.

NETIQUETTE: Penguatan Soft Skill Netizen untuk Generasi Berkarakter

2022 ◽  
Vol 2 (11) ◽  
pp. 1532-1554
Author(s):  
Lilis Erna Yulianti
Keyword(s):  
Social Media ◽  
Social Environment ◽  
Virtual World ◽  
Hate Speech ◽  
Positive Impact ◽  
Soft Skills ◽  
Online Media ◽  
Human Communication ◽  
Ethical Guidelines ◽  
Soft Skill

The virtual world is not a world without borders so we are free to do anything. But as in the real world that has norms, ethics and etiquette, in cyberspace also requires a netiquette. Netiquette as a healthy internet moral regulation is needed so that digital communication between netizens runs harmoniously and respect each other and away from conflict and deviant behavior so as to make the lives of netizens become more comfortable (comfort life). The implementation of netiket if done continuously in the long term will have a positive impact on netizens and their social environment. The positive impact for netizens towards strengthening their soft skills will form a generation of character, integrity, morality, having a healthy mentality, and getting appreciation from others who can be reinforcement for him to continue to do good to others. The positive impact on the environment makes interactions in the social environment healthier in more human communication patterns in their interaction patterns.In fact, there are still many disputes, violations and crimes that are implicated in social media and online media. For example: the rise of pornographic content, hate speech content, hoax issues, cyberbullying, insults, online fraud, digital sexual crimes, child trafficking, online prostitution, and various other cyber crimes. Based on the problems in the virtual world, the research entitled "Netiquette Strengthening Soft Skills Netizens for Generation of Character" aims to compare the phenomenon of ethical violations in social media and online media conducted by netizens associated with ethical guidelines in cyberspace (netiquette). This research uses qualitative methods with a literature review approach.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals Pengenalan Media Sosial Untuk Menciptakan Peluang Ekonomi di Karang Taruna Desa Panyirapan Kabupaten Serang

2021 ◽  
Vol 2 (2) ◽  
pp. 75-90
Author(s):  
Shanti Darmastuti ◽  
Mansur Juned ◽  
Syarif Ali ◽  
Jati Satrio
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Economic Benefits ◽  
Public Understanding ◽  
Integrated Marketing ◽  
Youth Organizations ◽  
Economic Opportunities ◽  
Basic Stage ◽  
Negative Impacts ◽  
Use Of Social Media

The use of social media is increasing in society. This increase is motivated by the need for social interaction and other activities that require effective and fast paced delivery. Social media is also used to support business needs in integrated marketing. The economic benefits of social media are important to understand so that people can optimally use social media to create economic opportunities. Other than the positive impact, social media can also have negative impacts. In this regard, social media has become an interesting topic in community service activities at the Youth Organizations in Panyirapan Village, Serang Regency. Although Karang Taruna members have used social media a lot, they still have not understood the positive and negative impacts of social media in detail. Therefore, introducing social media to this community is important to provide an understanding of the positive and negative impacts of social media and the economic opportunities of social media. This includes initial coordination, the formation of a Whatsapp group to facilitate communication between the team and participants, pretest, counseling, and observation. The community were taught about the definition, form, impact, and economic opportunities of social media. The outreach activities ran smoothly, and the participants were interested in the business opportunities that could be obtained from the use of social media. The participants were also interested in knowing more about strategies in using social media to create further economic opportunities. From the results of the activity, our team thinks that public understanding regarding the use and utilization of social media is still at the basic stage. Abstrak Penggunaan media sosial semakin meningkat di masyarakat. Peningkatan ini dilatarbelakangi oleh kebutuhan akan interaksi sosial serta kegiatan lain yang membutuhkan kecepatan maupun efesiensi. Media sosial juga digunakan untuk menunjang kebutuhan usaha dalam pemasaran terpadu. Manfaat ekonomi dari media sosial menjadi penting untuk dipahami sehingga masyarakat dapat secara optimal menggunakan media sosial untuk menciptakan peluang ekonomi. Di samping dampak positif ternyata media sosial juga dapat memberikan dampak negatif. Terkait dengan hal ini, media sosial menjadi topik menarik dalam kegiatan pengabdian masyarakat di Karang Taruna Desa Panyirapan, Kabupaten Serang.  Meskipun para anggota Karang Taruna sudah banyak menggunakan media sosial tetapi belum memahami dampak positif maupun dampak negatif dari media sosial secara detail. Oleh karena itu, pengabdian masyarakat terkait pengenalan media sosial menjadi penting untuk memberikan pemahaman tentang dampak positif dan negatif media sosial serta peluang ekonomi dari media sosial. Kegiatan yang dilaksanakan meliputi koordinasi awal, pembentukan grup Whatsapp untuk mempermudah komunikasi antara tim dengan peserta, pretest, penyuluhan serta observasi. Penyuluhan yang dilaksanakan dimulai dari definisi, bentuk, dampak serta peluang ekonomi dari media sosial. Kegiatan penyuluhan berjalan lancar dan para peserta tertarik dengan peluang bisnis yang bisa didapatkan dari penggunaan media sosial. Para peserta kegiatan juga tertarik untuk mengetahui lebih lanjut tentang strategi pemanfaatan media sosial dalam menciptakan peluang ekonomi lebih lanjut. Dari hasil kegiatan, tim pengabdi berpendapat bahwa pemahaman masyarakat terkait penggunaan dan pemanfaatan media sosial masih ada dalam tahap dasar. Kata Kunci: media sosial; dampak; manfaat;  ekonomi; karang taruna

scholarly journals THE IMPACT OF SOCIAL MEDIA ON INDIVIDUAL PERFORMANCE IN AGRICULTURE AND FOOD OFFICE MAGELANG

Jurnal Pari ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 75
Author(s):  
Kurnia Hardjanto
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Individual Performance ◽  
Analysis Method ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
Agriculture And Food ◽  
The Impact ◽  
Share Information

Penggunaan media sosial sosial telah merambah ke semua lini layanan kehidupan masyarakat, termasuk di instansi pemerintah. Media sosial digunakan untuk mendukung implementasi program dan kegiatan di instansi pemerintah, yang kemudian berdampak pada kinerja individu di dalamnya. Penelitian ini bertujuan untuk mengidentifikasi secara empiris dampak penggunaan media sosial terhadap kinerja individu di Dinas Pertanian dan Pangan Kota Magelang.Penelitian ini menggunakan metode analisis deskriptif. Pengambilan data dilakukan dengan penyebaran kuesioner dan wawancara kepada 40 (empat puluh) karyawan di Dinas Pertanian dan Pangan Kota Magelang. Hasil penelitian menunjukkan bahwa aplikasi media sosial memiliki dampak positif pada peningkatan kinerja individu di Dinas Pertanian dan Pangan, yaitu sebagaimedia komunikasi (koordinasi) dan tempat untuk berbagi informasi secara aktual. Sementara beberapa dampak negatif penggunaan media sosial yang perlu diantisipasi berupa konsentrasi karyawan yang berkurang sehingga dapat menyebabkan keterlambatan pada penyelesaian pekerjaanThe use of social social media has penetrated into all lines of life services, including at government offices. Social media are used to support the implementation of programs and activities in government offices, which then have an impact on the performance of individuals in it. This studyaims to identify empirically the impact of the use of social media on the performance of individuals in Agriculture and Food Office, Magelang. This research uses descriptive analysis method. Data is collected by filling in questionnaires and interviewing with 40 (forty) officer in the Agriculture andFood Office. Research shows that the application of social media has a positive impact on improving the performance of individuals in Agriculture and Food Office, namely as a medium of communication (coordination) and a place to share information actually. While some negative impacts that need to be anticipated include reducing the concentration that can cause delay incompletion of work.

scholarly journals PR Crisis Melalui Media Sosial

2017 ◽  
Vol 9 (1) ◽  
pp. 81
Author(s):  
Gladys Carlina ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Methodology ◽  
Positive Impact ◽  
Human Life ◽  
Close Relationship ◽  
The Times ◽  
To Receive ◽  
A Company ◽  
Pizza Hut

The background of this research is communication, new media, PR and PR Crisis. Fourth of this background has a close relationship, starting from communication, human in everyday life would require communication to receive and convey information, human can not be released from human life. The advancement of the times and the development of technology, causing people to communicate easily and the development of this era caused a new challenge for the PR and PR Crisis of a company, they should be able to maintain a positive image of the company in the minds of people. In this study using descriptive qualitative methodology, it contains many writings and drawings compared to the numbers. The purpose of this research is to know the strategy used by Pizza Hut in dealing with the issue of expired food. Penelitin results, social media is very positive impact on Pizza Hut in the recovery of food issues expired. The strategy used by the Pizza Hut Crisis PR is to utilize social media. Visible from the issue of expired food that disappeared in public and Pizza Hut restaurant until now crowded visited.Latar belakang dari penelitian ini yaitu komunikasi, media baru, PR dan PR Krisis. Keempat dari latar belakang ini mempunyai hubungan yang erat, dimulai dari komunikasi, manusia di dalam kehidupan sehari-hari tentunya memerlukan komunikasi untuk menerima dan menyampaikan informasi, manusia tidak bisa dilepaskan dari kehidupan manusia. Majunya perkembangan zaman dan perkembangan teknologi, menyebabkan manusia melakukan komunikasi dengan mudah dan perkembangan zaman ini menyebabkan adanya tantangan baru bagi para PR dan PR Krisis sebuah perusahaan, mereka harus bisa mempertahankan citra positif perusahaan di benak masyarakat. Dalam penelitian ini menggunakan metodologi kualitatif deksriptif, memuat banyak tulisan dan gambar dibandingkan angka-angka. Tujuan dari penelitian ini untuk mengetahui strategi yang digunakan oleh Pizza Hut dalam menangani isu makanan kedaluwarsa. Hasil penelitin,media sosial sangat membawa dampak positif bagi Pizza Hut dalam pemulihan isu makanan kedaluwarsa. Strategi yang digunakan oleh PR Krisis Pizza Hut adalah dengan memanfaatkan media sosial. Terrlihat dari isu makanan kedaluwarsa yang menghilang di public dan restoran Pizza Hut sampai saat ini ramai dikunjungi. 

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