The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: The Role of Prior Company Reputation and Blog Responsiveness

2013 ◽  
Vol 7 (3) ◽  
pp. 165-185 ◽  
Author(s):  
Hyejoon Rim ◽  
Doori Song
Keyword(s):  
Company Reputation ◽  
Corporate Blog

The Role of Platforms in Fulfilling the Potential of Crowdfunding as an Alternative Decentralized Arena for Cultural Financing

2019 ◽  
Vol 13 (1) ◽  
pp. 115-140 ◽  
Author(s):  
Roei Davidson
Keyword(s):  
Social Media ◽  
Heterogeneous System ◽  
Media Practices ◽  
Corporate Blog

Abstract This study considers cultural crowdfunding as a heterogeneous system that allows money and attention to flow from backers to founders of cultural projects in diverse cultural sectors and focuses on the nature of the standards governing it. It analyzes Kickstarter’s corporate blog since the platform’s launch and finds indications that social media practices are increasingly naturalized as integral to crowdfunding and that social media architectures are increasingly adopted by the crowdfunding platform. This, I argue, has a potential exclusionary effect. At the same time, the analysis finds evidence that Kickstarter is striving to develop an independent capacity to set aesthetic standards, which might moderate that effect and help constitute crowdfunding as an alternative decentralized arena for the funding of culture.

The role of company reputation in business simulations

2005 ◽  
Vol 36 (2) ◽  
pp. 188-202 ◽  
Author(s):  
Hugh M. Cannon ◽  
Manfred Schwaiger
Keyword(s):  
Company Reputation ◽  
Business Simulations

Investors' Interpretations of Imprecise Standards and Their Perceptions of Earnings Management by Reputable Companies

2020 ◽  
Vol 32 (2) ◽  
pp. 103-122
Author(s):  
Hwee-Cheng Tan ◽  
Diane Mayorga
Keyword(s):  
Earnings Management ◽  
Financial Reporting ◽  
Reporting Practices ◽  
The Press ◽  
Company Reputation ◽  
Jel Classifications ◽  
Quasi Experiment

ABSTRACT Standards with imprecise guidelines require interpretation by users. In this study we investigate how investors' perceptions of earnings management vary with their interpretations of imprecise standards and the type of company reputation. We design a quasi-experiment that exploits the role of the press as a “watchdog” of corporate activities to focus the attention of investors on the financial reporting practices of companies. The results show that both factors interact to influence investors' perceptions. Investors, whose interpretations of the imprecise standard are inconsistent with that of the company, are more likely to suspect earnings management when the company has a financial rather than non-financial reputation. Investors in the inconsistent/financial reputation condition are also more likely to sell their investments than those in the inconsistent/non-financial reputation condition. The type of reputation does not show a significant effect on investors' perceptions when investors' interpretations are consistent with that of the company. JEL Classifications: M40; M41.

Building company reputation and brand equity through CSR: the mediating role of trust

2015 ◽  
Vol 33 (6) ◽  
pp. 840-856 ◽  
Author(s):  
Mobin Fatma ◽  
Zillur Rahman ◽  
Imran Khan
Keyword(s):  
Brand Equity ◽  
Structural Equations ◽  
Consumer Trust ◽  
Content Type ◽  
Mediating Role ◽  
Company Reputation ◽  
Corporate Social ◽  
Retail Banks ◽  
A Company

Purpose – The purpose of this paper is to investigate the effect of corporate social responsibility (CSR) initiatives on the two marketing outcomes - corporate reputation (CR) and brand equity (BE), based on the perception of consumers regarding banks in India. Design/methodology/approach – A survey of banking consumers was carried out, resulting in 303 valid responses. In order to address research objectives and test the hypothesis, structural equations modeling has been employed. Findings – Results reveals that CSR activities influence CR and BE directly as well as indirectly. In addition, the mediating role of trust is found to be significant between CSR and CR and CSR and BE. The study shows that CSR activities build consumer trust in a company which in turn positively impacts CR and BE. Research limitations/implications – The findings have important implications for retail banks in India and suggest that CSR activities can help banks in building CR and BE. The hypothesized theoretical framework has been tested in the banking context, so the generalization of findings is limited to the context. Originality/value – This study contributes to literature by highlighting the important role of CSR and its direct and indirect effects on CR and BE.

scholarly journals The role of company’s top officials in corporate communications

2020 ◽  
Vol 18 (3) ◽  
pp. 255-267
Author(s):  
Yevhen Tsymbalenko ◽  
Dmytro Oltarzhevskyi ◽  
Lesya Horodenko ◽  
Olha Oltarzhevska
Keyword(s):  
Descriptive Analysis ◽  
Business Owners ◽  
Point Of View ◽  
Corporate Communications ◽  
Significant Component ◽  
Corporate Websites ◽  
Top Managers ◽  
A Company ◽  
Corporate Blog

In contemporary society, corporate communications are becoming an increasingly important and significant component of management. This field includes not only building an external and internal image of a company but also interacting with stakeholders and achieving business aims. This research aims to define the potential and features of company’s top officials (owners, CEOs, presidents, and other top managers) involvement in corporate communications and representing a business. It is based on the content analysis of corporate websites of the first 100 international companies from the Forbes list. The study demonstrated that most (62%) world successful firms involve their owners, CEOs, and top managers in corporate communications as speakers. At the same time, business owners appear on corporate websites less often (only 2%). CEOs engage in such communications in 47% of cases. Most often, other authorized representatives are speakers of companies (51%). A descriptive analysis of topics helped to distinguish the most common types of texts: formal ideological speeches, corporate news, corporate blog texts, and personalized corporate storytelling. Most texts are posted on corporate websites in the News chapter (28%). This suggests that news as a genre may be the most appropriate form of communication on behalf of management. Thus, some recommendations are proposed regarding the participation of top officials as speakers. From a practical point of view, companies can be guided by the outcomes of this research when deciding to engage their leaders in corporate communications.

scholarly journals Perceptions of personal risk in tourists’ destination choices: nature tours in Mexico

2017 ◽  
Vol 8 (1) ◽  
pp. 38-50 ◽  
Author(s):  
Gregory E. Osland ◽  
Robert Mackoy ◽  
Marleen McCormick
Keyword(s):  
Perceived Risk ◽  
Traffic Accidents ◽  
International Travel ◽  
Future Research ◽  
Perceptions Of Risk ◽  
Personal Risk ◽  
Destination Choices ◽  
Company Reputation ◽  
Social Motivations

AbstractTerrorism, pandemic diseases, and other threatening events have recently heightened the sense of personal risk for tourists considering international travel. This article addresses the paucity of research assessing perceptions of risk both before and during travel to risky destinations. Tourists on two nature tours in Mexico were interviewed and observed while engaged in the travel. Many types of specific perceived risks were uncovered, including insect-borne disease, traffic accidents, financial losses, and unattained goals. Some correlates of perceived risk were tour company reputation, stage of family life cycle, age, and motivation. Based on the types of perceived risk and the factors, five propositions are discussed. One unexpected proposition addresses the role of age and states that as the perceived years of physical ability to travel decreases, the tolerance for safety risk increases. Another proposes that eco-tourists with intense, destination-specific motivations are more tolerant of travel risk than those with casual and/or social motivations. The article concludes with suggestions for tour industry managers and directions for future research.

scholarly journals THE ROLE OF COMPANY REPUTATION IN MITIGATING NEGATIVE WORD OF MOUTH

2021 ◽  
Vol 22 (1) ◽  
pp. 109-120
Author(s):  
Shinta Rahmani ◽  
Rizal E. Halim ◽  
Gita Gayatri ◽  
Asnan Furinto
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Cross Sectional ◽  
Company Reputation ◽  
Perceived Behavior Control ◽  
Group Interviews ◽  
Using Data ◽  
The Impact

The study aims to investigate whether a company reputation can be used to reduce the impact of negative electronic word of mouth (eWOM). We conducted experimental research in two studies along with 225 college students, who at least have two accounts in different social media, as participants. We use both qualitative and quantitative methodologies. Qualitative research was carried out with focus group interviews to decide the number of high or low negative reviews as well as the level of credibility. Quantitative research used cross-sectional field design by pilot study and the main study. The model was tested and developed using data collected by questionnaires in paper surveys. The results of study 1 suggest that negative eWOM reduces purchase intentions mediated by the subjective norms and perceived behavior control. High negative eWOM reduces purchase intention more than low ones. Study 2 found out that in a condition of high negative eWOM, good company reputation’s perception affected purchase intention mediated by attitude. Furthermore, purchase intention is higher when a good company reputation’s perception is stronger. Therefor Organizations should convey its company reputation to their customer visually to get a good perception. Further research to investigate another variable that the company has is required.

scholarly journals Exploring career choices of Emirati women in the technology sector

2020 ◽  
Vol 7 (1) ◽  
pp. 96-114
Author(s):  
Liza Howe-Walsh ◽  
Sarah Turnbull ◽  
Saleena Khan ◽  
Vijay Pereira
Keyword(s):  
Role Models ◽  
Role Model ◽  
Career Choices ◽  
Social Cognitive ◽  
National Context ◽  
Content Type ◽  
Technology Sector ◽  
The Social ◽  
Company Reputation

PurposeThe study aims to explore the factors that influence Emirati women's career choice in the UAE. This study contributes to the influence of context in career choices by investigating how Emirati women chose information technology (IT) as a profession through the lens of the social cognitive career theory.Design/methodology/approachThis study undertook in-depth interviews with 21 Emirati women working in technology in the UAE. The study considers women's career choices at three levels, i.e. from an individual, organisational and national context perspective.FindingsThe key findings include identifying the importance of national context in influencing career choices among other factors such as family centrality, desire to be seen as a role model, company reputation and government policy.Practical implicationsThe study has wider implications for women's career choices in other contexts. The findings highlight the challenges women face, such as a lack of role models and family centrality, which need to be considered in recruitment policies and practices in other national contexts.Originality/valueThe originality of the study is its contribution to the literature developing understanding of the influences on women's career choices in the Emirates. While previous studies have identified the role of patriarchal influence on women's careers, we have less understanding of the importance attributed to individual factors such as being perceived as a role model within their family and to society. Similarly, the literature provides limited evidence of the influence of factors such as government sponsorship and company reputation.

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