Usage Profile Generation from Web Usage Data Using Hybrid Biclustering Algorithm

2013 ◽  
pp. 260-272 ◽  
Author(s):  
R. Rathipriya ◽  
K. Thangavel ◽  
J. Bagyamani
Keyword(s):  
Web Mining ◽  
User Profile ◽  
Binary Particle Swarm Optimization ◽  
Local Optimum ◽  
Mutation Operator ◽  
Swarm Optimization ◽  
Web Usage ◽  
Specific Subset ◽  
Browsing Behavior ◽  
Usage Data

Biclustering has the potential to make significant contributions in the fields of information retrieval, web mining, and so forth. In this paper, the authors analyze the complex association between users and pages of a web site by using a biclustering algorithm. This method automatically identifies the groups of users that show similar browsing patterns under a specific subset of the pages. In this paper, mutation operator from Genetic Algorithms is incorporated into the Binary Particle Swarm Optimization (BPSO) for biclustering of web usage data. This hybridization can increase the diversity of the population and help the particles effectively escape from the local optimum. It detects optimized user profile group according to coherent browsing behavior. Experiments are performed on a benchmark clickstream dataset to test the effectiveness of the proposed algorithm. The results show that the proposed algorithm has higher performance than existing PSO methods. The interpretation of this biclustering results are useful for marketing and sales strategies.

Usage Profile Generation from Web Usage Data Using Hybrid Biclustering Algorithm

2011 ◽  
Vol 2 (4) ◽  
pp. 37-49 ◽  
Author(s):  
R. Rathipriya ◽  
K. Thangavel ◽  
J. Bagyamani
Keyword(s):  
Web Mining ◽  
User Profile ◽  
Binary Particle Swarm Optimization ◽  
Local Optimum ◽  
Mutation Operator ◽  
Swarm Optimization ◽  
Web Usage ◽  
Specific Subset ◽  
Browsing Behavior ◽  
Usage Data

Biclustering has the potential to make significant contributions in the fields of information retrieval, web mining, and so forth. In this paper, the authors analyze the complex association between users and pages of a web site by using a biclustering algorithm. This method automatically identifies the groups of users that show similar browsing patterns under a specific subset of the pages. In this paper, mutation operator from Genetic Algorithms is incorporated into the Binary Particle Swarm Optimization (BPSO) for biclustering of web usage data. This hybridization can increase the diversity of the population and help the particles effectively escape from the local optimum. It detects optimized user profile group according to coherent browsing behavior. Experiments are performed on a benchmark clickstream dataset to test the effectiveness of the proposed algorithm. The results show that the proposed algorithm has higher performance than existing PSO methods. The interpretation of this biclustering results are useful for marketing and sales strategies.

scholarly journals Extraction of Knowledge from Web Server Logs Using Web Usage Mining

2019 ◽  
Vol 8 (S3) ◽  
pp. 12-15
Author(s):  
B. Harika ◽  
T. Sudha
Keyword(s):  
Data Mining ◽  
Web Mining ◽  
Web Server ◽  
Primary Source ◽  
Web Usage Mining ◽  
Data Mining Techniques ◽  
Web Usage ◽  
Browsing Behavior ◽  
The Web ◽  
Usage Data

Information on internet increases rapidly from day to day and the usage of the web also increases, thus there is the need to discover interesting patterns from web. The process used to extract and mine useful information from web documents by using Data Mining Techniques is called Web Mining. Web Mining is broadly classified in to three types namely Web Content Mining, Web Structure Mining and Web Usage Mining. In this paper our focus is mainly on Web Usage Mining, where we are applying the data mining techniques to analyse and discover interesting knowledge from the Web Usage data. The activities of the user are captured and stored at different levels such as server level, proxy level and user level called as Web Usage Data and the usage data stored at server side is Web Server Log, where it records the browsing behavior of users and their requests based on the user clicks. Web server Log is a primary source to perform Web Usage Mining. This paper also brings in to discussion of various existing pre-processing techniques and analysis of web log files and how clustering is applied to group the users based on the browsing behavior of users on their interested contents.

Traversal Pattern Mining in Web Usage Data

2008 ◽  
pp. 2004-2021
Author(s):  
Jenq-Foung Yao ◽  
Yongqiao Xiao
Keyword(s):  
Pattern Mining ◽  
Pattern Discovery ◽  
Web Usage Mining ◽  
Sequential Patterns ◽  
Web Usage ◽  
Web Logs ◽  
Frequent Episodes ◽  
Browsing Behavior ◽  
The Web ◽  
Usage Data

Web usage mining is to discover useful patterns in the web usage data, and the patterns provide useful information about the user’s browsing behavior. This chapter examines different types of web usage traversal patterns and the related techniques used to uncover them, including Association Rules, Sequential Patterns, Frequent Episodes, Maximal Frequent Forward Sequences, and Maximal Frequent Sequences. As a necessary step for pattern discovery, the preprocessing of the web logs is described. Some important issues, such as privacy, sessionization, are raised, and the possible solutions are also discussed.

Traversal Pattern Mining in Web Usage Data

2004 ◽  
pp. 335-358 ◽  
Author(s):  
Yongqiao Xiao ◽  
Jenq-Foung (J.F.) Yao
Keyword(s):  
Pattern Mining ◽  
Pattern Discovery ◽  
Web Usage Mining ◽  
Sequential Patterns ◽  
Web Usage ◽  
Web Logs ◽  
Frequent Episodes ◽  
Browsing Behavior ◽  
The Web ◽  
Usage Data

Web usage mining is to discover useful patterns in the web usage data, and the patterns provide useful information about the user’s browsing behavior. This chapter examines different types of web usage traversal patterns and the related techniques used to uncover them, including Association Rules, Sequential Patterns, Frequent Episodes, Maximal Frequent Forward Sequences, and Maximal Frequent Sequences. As a necessary step for pattern discovery, the preprocessing of the web logs is described. Some important issues, such as privacy, sessionization, are raised, and the possible solutions are also discussed.

WEB FARMING WITH CLICKSTREAM

2008 ◽  
Vol 07 (02) ◽  
pp. 291-308 ◽  
Author(s):  
JIA HU ◽  
NING ZHONG
Keyword(s):  
Behavior Analysis ◽  
Web Mining ◽  
User Interaction ◽  
Purchasing Behavior ◽  
Web Content ◽  
Related Data ◽  
Web Usage ◽  
Proposed Model ◽  
The Web ◽  
Usage Data

In a commercial website or portal, Web information fusion is usually from the following two approaches, one is to integrate the Web content, structure, and usage data for surfing behavior analysis; the other is to integrate Web usage data with traditional customer, product, and transaction data for purchasing behavior analysis. In this paper, we propose a unified model based on Web farming technology for collecting clickstream logs in the whole user interaction process. We emphasize that collecting clickstream logs at the application layer will help to seamlessly integrate Web usage data with other customer-related data sources. In this paper, we extend the Web log standard to modeling clickstream format and Web mining to Web farming from passively collecting data and analyzing the customer behavior to actively influence the customer's decision making. The proposed model can be developed as a common plugin for most existing commercial websites and portals.

A Discrete Artificial Bees Colony Inspired Biclustering Algorithm

2012 ◽  
Vol 3 (1) ◽  
pp. 30-42 ◽  
Author(s):  
R. Rathipriya ◽  
K. Thangavel
Keyword(s):  
Fitness Function ◽  
Merit Function ◽  
Discrete Version ◽  
Binary Particle Swarm Optimization ◽  
Data Mining Technique ◽  
Artificial Bee Colony Optimization ◽  
Web Usage ◽  
Bee Colony ◽  
The Web ◽  
Usage Data

Biclustering methods are the potential data mining technique that has been suggested to identify local patterns in the data. Biclustering algorithms are used for mining the web usage data which can determine a group of users which are correlated under a subset of pages of a web site. Recently, many blistering methods based on meta-heuristics have been proposed. Most use the Mean Squared Residue as merit function but interesting and relevant patterns such as shifting and scaling patterns may not be detected using this measure. However, it is important to discover this type of pattern since commonly the web users can present a similar behavior although their interest levels vary in different ranges or magnitudes. In this paper a new correlation based fitness function is designed to extract shifting and scaling browsing patterns. The proposed work uses a discrete version of Artificial Bee Colony optimization algorithm for biclustering of web usage data to produce optimal biclusters (i.e., highly correlated biclusters). It’s demonstrated on real dataset and its results show that proposed approach can find significant biclusters of high quality and has better convergence performance than Binary Particle Swarm Optimization (BPSO).

Traversal Pattern Mining in Web Usage Data

2005 ◽  
pp. 2857-2860
Author(s):  
Jenq-Foung (J.F.) Yao ◽  
Yongqiao Xiao
Keyword(s):  
Web Site ◽  
Pattern Mining ◽  
Web Server ◽  
Web Design ◽  
Web Usage Mining ◽  
Web Usage ◽  
Web Logs ◽  
Browsing Behavior ◽  
Web Server Performance ◽  
Usage Data

Web usage mining is designed to discover useful patterns in Web usage data, i.e., Web logs. Web logs record the user’s browsing of a Web site, and the patterns provide useful information about the user’s browsing behavior. Such patterns can be used for Web design, improving Web server performance, personalization, etc.

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