Reframing Corporate Social Responsibility in Developing Countries

Author(s):  
Wilson Ozuem ◽  
Geoff Lancaster

A great deal of interest regarding corporate social responsibility exists in both the business community and academic communities. Within the academic community, this interest has given rise to a number of studies of corporate social responsibility. Many of these studies were focused, and grounded, on Western assumptions about the nature and management of corporate social responsibility. An understanding of social dimensions of corporate social responsibility in Sub-Saharan Africa can repair the fractured relationships between multinational corporations and the various communities. Drawing on the qualitative research methodology, this chapter examines the practices of corporate social responsibilities in Sub-Saharan Africa. It proposes that socially responsible investment could promote and facilitate business cohesion between corporations and the various communities.

Author(s):  
Khali Mofuoa

In African emerging markets (AEMs), the prevailing notions of social responsibility (SR) are based chiefly on Western ethics. Even discussions of corporate social responsibility (CSR) have, more often than not, been couched in the similar manner. Consequently, the field of CSR in AEMs is largely unaware of Setho ethics that for it are germane as a basis for thinking and talking about SR. In this chapter, the author proposes Setho ethics rooted in Botho, which sees the communal, interdependence and interrelatedness of beings, as an alternative vision of CSR in AEMs. In fact, people in Sub-Saharan Africa (SSA) see themselves in a symbiotic relationship with society, a point well-articulated by Mbiti (1969, p. 24) thus, “I am because you are, and since we are, therefore I am”. This African view through the Setho ethics lenses generates a different notion of an ideal SR of business to society worth illuminating in the CSR discourse today.


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