European J of International Management
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scholarly journals Can marketing counter technology leakage effects in emerging markets

2022 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Amit Bhatnagar ◽  
Siddhartha S. Syam
Keyword(s):  
Emerging Markets

Conceptualising involvement in fashion social media brand communities

2022 ◽  
Vol 17 (1) ◽  
pp. 149
Author(s):  
Ángel Hernández García ◽  
Santiago Iglesias Pradas
Keyword(s):  
Social Media ◽  
Brand Communities

Factors affecting online purchase intention of consumers: a comparative approach between China and Uzbekistan

2022 ◽  
Vol 17 (1) ◽  
pp. 114
Author(s):  
Dawei Liu ◽  
Miao Shi ◽  
Yuting Kang ◽  
Nodir Egamberdiev ◽  
Anastassiya Bakhareva
Keyword(s):  
Purchase Intention ◽  
Comparative Approach ◽  
Factors Affecting ◽  
Online Purchase

Towards an integrated model for brand adoption: insights from an organismic integration theory

2022 ◽  
Vol 17 (1) ◽  
pp. 1
Author(s):  
Naeem Gul Gilal ◽  
Jing Zhang ◽  
Faheem Gul Gilal ◽  
Rukhsana Gul Gilal
Keyword(s):  
Integrated Model ◽  
Integration Theory

scholarly journals Preferential hiring of relatives and family SMEs' internationalisation

2022 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Pablo Doucet ◽  
Ignacio Requejo ◽  
Isabel Suárez González
Keyword(s):  
Family Smes ◽  
Preferential Hiring
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