Strategic Management of Data and Challenges for Organizations

Author(s):  
Stephen Andrew Roberts ◽  
Bruce Laurie

Public, organizational and personal data has never been so much in the forefront of discussion and attention as at the present time. The term ‘Big Data' (BD) has become part of public discourse, in the press, broadcast media and on the web. Most people in the wider public have very little idea of what it is and what it means but anyone who gives it a thought will see it as contemporary and relevant to life as much as to business. This paper is directed towards the perspectives of people working in, managing and developing organizations which are dedicated to fulfilling their respective purposes. All organizations need to understand their strategic purpose and to develop strategies and tactical responses accordingly. The organizations' purpose and the frameworks and resources adopted are part of its quest for achievement which creates value and worth. BD is a potential and actual source of value.

Web Services ◽  
2019 ◽  
pp. 1791-1801
Author(s):  
Stephen Andrew Roberts ◽  
Bruce Laurie

Public, organizational and personal data has never been so much in the forefront of discussion and attention as at the present time. The term ‘Big Data' (BD) has become part of public discourse, in the press, broadcast media and on the web. Most people in the wider public have very little idea of what it is and what it means but anyone who gives it a thought will see it as contemporary and relevant to life as much as to business. This paper is directed towards the perspectives of people working in, managing and developing organizations which are dedicated to fulfilling their respective purposes. All organizations need to understand their strategic purpose and to develop strategies and tactical responses accordingly. The organizations' purpose and the frameworks and resources adopted are part of its quest for achievement which creates value and worth. BD is a potential and actual source of value.


2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
J Doetsch ◽  
I Lopes ◽  
R Redinha ◽  
H Barros

Abstract The usage and exchange of “big data” is at the forefront of the data science agenda where Record Linkage plays a prominent role in biomedical research. In an era of ubiquitous data exchange and big data, Record Linkage is almost inevitable, but raises ethical and legal problems, namely personal data and privacy protection. Record Linkage refers to the general merging of data information to consolidate facts about an individual or an event that are not available in a separate record. This article provides an overview of ethical challenges and research opportunities in linking routine data on health and education with cohort data from very preterm (VPT) infants in Portugal. Portuguese, European and International law has been reviewed on data processing, protection and privacy. A three-stage analysis was carried out: i) interplay of threefold law-levelling for Record Linkage at different levels; ii) impact of data protection and privacy rights for data processing, iii) data linkage process' challenges and opportunities for research. A framework to discuss the process and its implications for data protection and privacy was created. The GDPR functions as utmost substantial legal basis for the protection of personal data in Record Linkage, and explicit written consent is considered the appropriate basis for the processing sensitive data. In Portugal, retrospective access to routine data is permitted if anonymised; for health data if it meets data processing requirements declared with an explicit consent; for education data if the data processing rules are complied. Routine health and education data can be linked to cohort data if rights of the data subject and requirements and duties of processors and controllers are respected. A strong ethical context through the application of the GDPR in all phases of research need to be established to achieve Record Linkage between cohort and routine collected records for health and education data of VPT infants in Portugal. Key messages GDPR is the most important legal framework for the protection of personal data, however, its uniform approach granting freedom to its Member states hampers Record Linkage processes among EU countries. The question remains whether the gap between data protection and privacy is adequately balanced at three legal levels to guarantee freedom for research and the improvement of health of data subjects.


Author(s):  
Artur Potiguara Carvalho ◽  
Fernanda Potiguara Carvalho ◽  
Edna Dias Canedo ◽  
Pedro Henrique Potiguara Carvalho

2020 ◽  
Vol 4 (2) ◽  
pp. 5 ◽  
Author(s):  
Ioannis C. Drivas ◽  
Damianos P. Sakas ◽  
Georgios A. Giannakopoulos ◽  
Daphne Kyriaki-Manessi

In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionable insights and improve visibility and findability on the Web. In this respect, big data analytics expands the opportunities for developing new methodological frameworks that are composed of valid, reliable, and consistent analytics that are practically useful to develop well-informed strategies for organic traffic optimization. In this paper, a novel methodology is implemented in order to increase organic search engine visits based on the impact of multiple SEO factors. In order to achieve this purpose, the authors examined 171 cultural heritage websites and their retrieved data analytics about their performance and user experience inside them. Massive amounts of Web-based collections are included and presented by cultural heritage organizations through their websites. Subsequently, users interact with these collections, producing behavioral analytics in a variety of different data types that come from multiple devices, with high velocity, in large volumes. Nevertheless, prior research efforts indicate that these massive cultural collections are difficult to browse while expressing low visibility and findability in the semantic Web era. Against this backdrop, this paper proposes the computational development of a search engine optimization (SEO) strategy that utilizes the generated big cultural data analytics and improves the visibility of cultural heritage websites. One step further, the statistical results of the study are integrated into a predictive model that is composed of two stages. First, a fuzzy cognitive mapping process is generated as an aggregated macro-level descriptive model. Secondly, a micro-level data-driven agent-based model follows up. The purpose of the model is to predict the most effective combinations of factors that achieve enhanced visibility and organic traffic on cultural heritage organizations’ websites. To this end, the study contributes to the knowledge expansion of researchers and practitioners in the big cultural analytics sector with the purpose to implement potential strategies for greater visibility and findability of cultural collections on the Web.


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