scholarly journals Big Data Analytics for Search Engine Optimization

2020 ◽  
Vol 4 (2) ◽  
pp. 5 ◽  
Author(s):  
Ioannis C. Drivas ◽  
Damianos P. Sakas ◽  
Georgios A. Giannakopoulos ◽  
Daphne Kyriaki-Manessi
Keyword(s):  
Big Data ◽  
Cultural Heritage ◽  
Search Engine ◽  
Data Analytics ◽  
User Behavior ◽  
Big Data Analytics ◽  
Data Types ◽  
Search Engine Optimization ◽  
The Impact ◽  
The Web

In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionable insights and improve visibility and findability on the Web. In this respect, big data analytics expands the opportunities for developing new methodological frameworks that are composed of valid, reliable, and consistent analytics that are practically useful to develop well-informed strategies for organic traffic optimization. In this paper, a novel methodology is implemented in order to increase organic search engine visits based on the impact of multiple SEO factors. In order to achieve this purpose, the authors examined 171 cultural heritage websites and their retrieved data analytics about their performance and user experience inside them. Massive amounts of Web-based collections are included and presented by cultural heritage organizations through their websites. Subsequently, users interact with these collections, producing behavioral analytics in a variety of different data types that come from multiple devices, with high velocity, in large volumes. Nevertheless, prior research efforts indicate that these massive cultural collections are difficult to browse while expressing low visibility and findability in the semantic Web era. Against this backdrop, this paper proposes the computational development of a search engine optimization (SEO) strategy that utilizes the generated big cultural data analytics and improves the visibility of cultural heritage websites. One step further, the statistical results of the study are integrated into a predictive model that is composed of two stages. First, a fuzzy cognitive mapping process is generated as an aggregated macro-level descriptive model. Secondly, a micro-level data-driven agent-based model follows up. The purpose of the model is to predict the most effective combinations of factors that achieve enhanced visibility and organic traffic on cultural heritage organizations’ websites. To this end, the study contributes to the knowledge expansion of researchers and practitioners in the big cultural analytics sector with the purpose to implement potential strategies for greater visibility and findability of cultural collections on the Web.

Analysis of Big Data Analytics in Healthcare Sector: Applications and Tools

2020 ◽  
Vol 17 (12) ◽  
pp. 5605-5612
Author(s):  
A. Kaliappan ◽  
D. Chitra
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Health Sector ◽  
Big Data Analytics ◽  
High Volume ◽  
Healthcare Sector ◽  
Genome Database ◽  
Tremendous Amount ◽  
The Impact ◽  
Different Sources

In today’s world, an immense measure of information in the form of unstructured, semi-structured and unstructured is generated by different sources all over the world in a tremendous amount. Big data is the termed coined to address these enormous amounts of data. One of the major challenges in the health sector is handling a high-volume variety of data generated from diverse sources and utilizing it for the wellbeing of human. Big data analytics is one of technique designed to operate with monstrous measures of information. The impact of big data in healthcare field and utilization of Hadoop system tools for supervising the big data are deliberated in this paper. The big data analytics role and its theoretical and conceptual architecture include the gathering of diverse information’s such as electronic health records, genome database and clinical decisions support systems, text representation in health care industry is investigated in this paper.

An experimental investigation of the impact of using big data analytics on customers’ performance measurement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marwa Rabe Mohamed Elkmash ◽  
Magdy Gamal Abdel-Kader ◽  
Bassant Badr El Din
Keyword(s):  
Big Data ◽  
Performance Measurement ◽  
Data Analytics ◽  
Positive Impact ◽  
Big Data Analytics ◽  
Unstructured Data ◽  
Future Research ◽  
Web Based ◽  
Content Type ◽  
The Impact

Purpose This study aims to investigate and explore the impact of big data analytics (BDA) as a mechanism that could develop the ability to measure customers’ performance. To accomplish the research aim, the theoretical discussion was developed through the combination of the diffusion of innovation theory with the technology acceptance model (TAM) that is less developed for the research field of this study. Design/methodology/approach Empirical data was obtained using Web-based quasi-experiments with 104 Egyptian accounting professionals. Further, the Wilcoxon signed-rank test and the chi-square goodness-of-fit test were used to analyze data. Findings The empirical results indicate that measuring customers’ performance based on BDA increase the organizations’ ability to analyze the customers’ unstructured data, decrease the cost of customers’ unstructured data analysis, increase the ability to handle the customers’ problems quickly, minimize the time spent to analyze the customers’ data and obtaining the customers’ performance reports and control managers’ bias when they measure customer satisfaction. The study findings supported the accounting professionals’ acceptance of BDA through the TAM elements: the intention to use (R), perceived usefulness (U) and the perceived ease of use (E). Research limitations/implications This study has several limitations that could be addressed in future research. First, this study focuses on customers’ performance measurement (CPM) only and ignores other performance measurements such as employees’ performance measurement and financial performance measurement. Future research can examine these areas. Second, this study conducts a Web-based experiment with Master of Business Administration students as a study’s participants, researchers could conduct a laboratory experiment and report if there are differences. Third, owing to the novelty of the topic, there was a lack of theoretical evidence in developing the study’s hypotheses. Practical implications This study succeeds to provide the much-needed empirical evidence for BDA positive impact in improving CPM efficiency through the proposed framework (i.e. CPM and BDA framework). Furthermore, this study contributes to the improvement of the performance measurement process, thus, the decision-making process with meaningful and proper insights through the capability of collecting and analyzing the customers’ unstructured data. On a practical level, the company could eventually use this study’s results and the new insights to make better decisions and develop its policies. Originality/value This study holds significance as it provides the much-needed empirical evidence for BDA positive impact in improving CPM efficiency. The study findings will contribute to the enhancement of the performance measurement process through the ability of gathering and analyzing the customers’ unstructured data.

scholarly journals A survey and analysis of big data management based on computational methodologies

2020 ◽  
Vol 6 (20) ◽  
pp. 48-53
Author(s):  
Shweta Kumari
Keyword(s):  
Big Data ◽  
Data Management ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Business Enterprise ◽  
Enormous Amount ◽  
Current Scenario ◽  
Data Points ◽  
The Impact ◽  
Day By Day

n a business enterprise there is an enormous amount of data generated or processed daily through different data points. It is increasing day by day. It is tough to handle it through traditional applications like excel or any other tools. So, big data analytics and environment may be helpful in the current scenario and the situation discussed above. This paper discussed the big data management ways with the impact of computational methodologies. It also covers the applicability domains and areas. It explores the computational methods applicability scenario and their conceptual design based on the previous literature. Machine learning, artificial intelligence and data mining techniques have been discussed for the same environment based on the related study.

scholarly journals IMPACT OF DISRUPTIVE TECHNOLOGY ON THE PERFORMANCE OF INSURANCE FIRMS IN KENYA

2018 ◽  
Vol 3 (1) ◽  
pp. 72
Author(s):  
Ezekiel Owuor
Keyword(s):  
Big Data ◽  
Financial Performance ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Disruptive Technology ◽  
Regulatory Body ◽  
Disruptive Technologies ◽  
Insurance Firms ◽  
Pdf Format ◽  
The Impact

Purpose:  The purpose of this paper was to explore the impact of disruptive technology on the performance of insurance firms in Kenya.Methods: The study utilized desktop literature review and focused on previously published journals in PDF format that address technology and the performance of insurance firms.  A total of 13 journals was found relating to technology and the performance of insurance firms. The study utilized a sample of 12 journals which were randomly selected from a list of published journals in PDF format relating to disruptive technology and performance of insurance firms. The theories underpinning of the study entailed Christensen's Theory of Disruptive Technology, the Diffusion of Innovation Theory and Schumpeterian Theory of Creative Destruction.Results: The review of literature revealed that various aspects of disruptive technology have a significant impact on organizational performance. The review showed that mobile phone technology has a significant influence and explains to a large extent the growth of micro insurance in Kenya. It was also found that the increase in industrial convergence, technological innovation and social digital trends increases the financial performance of financial institutions including insurance firms. The study also established that there is a strong and positive relationship between insurance innovation strategies and a firm’s performance. In addition, it was found out that real-time business evaluation through big data analytics boosts overall performance and profitability, thus thrusting the organization further into the growth cycle.Unique Contribution to theory, practice and policy: The leadership and management of insurance companies should put greater emphasis on the adoption of disruptive technologies to improve on both financial and non-financial performance as well as their competitiveness within the industry. These include Big Data, Analytics, Artificial Intelligence Systems, Cloud Computing and Digital Currency Technologies. Processes in the organizations should be refined to ensure that they are efficient and effective as this serves to increase market share and to reduce on operational costs. Moreover, explorations in disruptive technology should continue in the insurance industry as these would play a significant role in ensuring that efficiencies and effectiveness of business processes are achieved. The Insurance Regulatory Authority (IRA) should also develop policies that encourage innovation and the adoption of technology. The authority whilst exercising due diligence in its mandate to protect consumers should ensure policies do not stifle the growth and creativity of insurers. The regulatory body should also strive to create a favourable environment for the adoption of disruptive technologies.

Semantic Technologies and Big Data Analytics for Cyber Defence

Web Services ◽  
2019 ◽  
pp. 1430-1443
Author(s):  
Louise Leenen ◽  
Thomas Meyer
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Future Research ◽  
Data Sets ◽  
Semantic Technologies ◽  
Data Types ◽  
Intelligent Decision Making ◽  
Big Data Technologies

The Governments, military forces and other organisations responsible for cybersecurity deal with vast amounts of data that has to be understood in order to lead to intelligent decision making. Due to the vast amounts of information pertinent to cybersecurity, automation is required for processing and decision making, specifically to present advance warning of possible threats. The ability to detect patterns in vast data sets, and being able to understanding the significance of detected patterns are essential in the cyber defence domain. Big data technologies supported by semantic technologies can improve cybersecurity, and thus cyber defence by providing support for the processing and understanding of the huge amounts of information in the cyber environment. The term big data analytics refers to advanced analytic techniques such as machine learning, predictive analysis, and other intelligent processing techniques applied to large data sets that contain different data types. The purpose is to detect patterns, correlations, trends and other useful information. Semantic technologies is a knowledge representation paradigm where the meaning of data is encoded separately from the data itself. The use of semantic technologies such as logic-based systems to support decision making is becoming increasingly popular. However, most automated systems are currently based on syntactic rules. These rules are generally not sophisticated enough to deal with the complexity of decisions required to be made. The incorporation of semantic information allows for increased understanding and sophistication in cyber defence systems. This paper argues that both big data analytics and semantic technologies are necessary to provide counter measures against cyber threats. An overview of the use of semantic technologies and big data technologies in cyber defence is provided, and important areas for future research in the combined domains are discussed.

Importance of Big Data and Hadoop in E-Servicing

2018 ◽  
pp. 39-52
Author(s):  
Karthiga Shankar ◽  
Suganya R.
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Opinion Mining ◽  
Big Data Analytics ◽  
Online Information ◽  
Campaign Strategies ◽  
Security Issues ◽  
Customer Group ◽  
Big Data Applications ◽  
The Web

Consumers are spending more and more time on the web to search information and receive e-services. E-commerce, e-government, e-business, e-learning, e-science, etc. reflect the growing importance of the web in all aspects of our lives. Along with the tremendous growth of online information, the use of big data has become a vital force in growing revenues. Consumers are today shopping multiple products across multiple channels online. This transformation is substantial and many of the e-commerce companies have now turned to big data analytics for focused customer group targeting using opinion mining for evaluating campaign strategies and maintaining a competitive advantage, especially during the festive shopping season. So, the role of intelligent techniques in e-servicing is massive. This chapter focuses on the importance of big data (since there is a large volume of data online) and big data analytics in the field of e-servicing and explains the various applications, platforms to implement the big data applications, and security issues in the era of big data and e-servicing.

Importance of Big Data and Hadoop in E-Servicing

2022 ◽  
pp. 1634-1644
Author(s):  
Karthiga Shankar ◽  
Suganya R.
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Opinion Mining ◽  
Big Data Analytics ◽  
Online Information ◽  
Campaign Strategies ◽  
Security Issues ◽  
Customer Group ◽  
Big Data Applications ◽  
The Web

Consumers are spending more and more time on the web to search information and receive e-services. E-commerce, e-government, e-business, e-learning, e-science, etc. reflect the growing importance of the web in all aspects of our lives. Along with the tremendous growth of online information, the use of big data has become a vital force in growing revenues. Consumers are today shopping multiple products across multiple channels online. This transformation is substantial and many of the e-commerce companies have now turned to big data analytics for focused customer group targeting using opinion mining for evaluating campaign strategies and maintaining a competitive advantage, especially during the festive shopping season. So, the role of intelligent techniques in e-servicing is massive. This chapter focuses on the importance of big data (since there is a large volume of data online) and big data analytics in the field of e-servicing and explains the various applications, platforms to implement the big data applications, and security issues in the era of big data and e-servicing.

Research Challenges in Big Data Analytics

2017 ◽  
pp. 83-99
Author(s):  
Sivamathi Chokkalingam ◽  
Vijayarani S.
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Large Scale ◽  
New Technologies ◽  
Big Data Analytics ◽  
Large Data ◽  
Data Sets ◽  
Data Types ◽  
Customer Preferences ◽  
Research Challenges

The term Big Data refers to large-scale information management and analysis technologies that exceed the capability of traditional data processing technologies. Big Data is differentiated from traditional technologies in three ways: volume, velocity and variety of data. Big data analytics is the process of analyzing large data sets which contains a variety of data types to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. Since Big Data is new emerging field, there is a need for development of new technologies and algorithms for handling big data. The main objective of this paper is to provide knowledge about various research challenges of Big Data analytics. A brief overview of various types of Big Data analytics is discussed in this paper. For each analytics, the paper describes process steps and tools. A banking application is given for each analytics. Some of research challenges and possible solutions for those challenges of big data analytics are also discussed.

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