Sport Management and Sustainability Innovation Challenges

Sport Management ◽

Sport Organizations ◽

Sports Organizations ◽

Societal Needs ◽

Grassroots Innovation ◽

Practical Guidelines ◽

Effective Role ◽

In the first part of the book, the focus was on introducing the conceptual (Transition Studies) and first practical tolls (sustainable innovation) to set the scene to a deeper analysis of the effective role of grassroots innovation in sport for a sustainable future. This chapter opens the second part of the book by analyzing how sport management studies have analyzed the role of and relationship between innovation and sustainability. From a theoretical and practical perspective, the corporate social responsibility (CSR) function seems to be the area of study and application that could better create a relationship between sustainability and innovation in sport. Innovative CSR seems to be the managerial approach that from mainstream organizations and practices could give grassroots sports organizations practical guidelines to design and develop novel solutions for societal needs. The chapter concludes that a different approach (niche) should be considered for grassroots sport organizations.

Exploring employees’ perceptions of micro corporate social responsibility in non-profit sport organizations: the mediating role of psychological capital

Managing Sport and Leisure ◽

10.1080/23750472.2021.2020677 ◽

2022 ◽

pp. 1-16

Author(s):

Rammi N. Hazzaa ◽

Brent D. Oja ◽

Minjung Kim

Keyword(s):

Social Responsibility ◽

Psychological Capital ◽

Sport Organizations ◽

Non Profit ◽

Mediating Role ◽

COVID-19 and Soccer Teams on Instagram: The Case of Corporate Social Responsibility

International Journal of Sport Communication ◽

10.1123/ijsc.2020-0230 ◽

2020 ◽

Vol 13 (3) ◽

pp. 447-457

Author(s):

Samuel López-Carril ◽

Christos Anagnostopoulos

Keyword(s):

Social Media ◽

Social Responsibility ◽

Communication Channel ◽

Team Sport ◽

Sport Organizations ◽

Soccer Teams ◽

COVID-19 has given greater importance to the role of social media in sport, making it an essential way for fans to stay “in touch” with their teams. At the same time, the pandemic triggered additional actions from sport entities with the view to prove their commitment to society in an unprecedented moment of crisis. Professional team sport organizations have indeed initiated corporate social responsibility actions to collaborate in the fight against COVID-19. To explore these actions, the authors analyzed 3,906 posts on the official Instagram profiles of professional team sport organizations of La Liga (soccer, Spain), from March 11 to May 11, 2020, classifying them as philanthropic, sponsorship, or personnel engagement actions. The role of corporate social responsibility in a time of crisis and the potential of social media as a corporate social responsibility communication channel was also discussed.

Trends and Innovations in Marketing Information Systems - Advances in Marketing, Customer Relationship Management, and E-Services ◽

The Treacherous Path of Corporate Social Responsibility (CSR) and the Role of Information Systems in its Implementation

10.4018/978-1-4666-8459-1.ch005 ◽

2015 ◽

pp. 85-106 ◽

Cited By ~ 1

Author(s):

Tabani Ndlovu ◽

Amon Simba ◽

Anastasia Mariussen

Keyword(s):

Information Systems ◽

Social Responsibility ◽

Theory And Practice ◽

Business Practices ◽

Sustainable Marketing ◽

Practical Guidelines ◽

Responsible Business Practices ◽

Despite alleged widespread adoption of Corporate Social Responsibility (CSR) and responsible business practices by organisations worldwide, questions still remain on the motives for such adoption; effects and/or benefits of CSR adoption as well as how stakeholders can tell genuine responsible businesses from those paying lip service and using the CSR tag as a ‘means-to-an end'. The litany of jargon often used interchangeably including such terms as CSR, sustainability, sustainable marketing, responsible business practice and sustainable development among others further lead to scepticism on organisations' commitments to CSR and the resultant allegations of greenwashing and CSR tokenism. This undermines genuine attempts to be corporately-responsible, fuelling confusion for any new players wishing to adopt responsible business practices. This chapter uses the Information Systems (IS) landscape as a lever to dissect issues in both CSR theory and practice, offering some practical guidelines for implementation and operationalisation, while raising further questions for research.

The Treacherous Path of Corporate Social Responsibility (CSR) and the Role of Information Systems in Its Implementation

10.4018/978-1-5225-6192-7.ch032 ◽

2019 ◽

pp. 597-619 ◽

Cited By ~ 1

Author(s):

Tabani Ndlovu ◽

Amon Simba ◽

Anastasia Mariussen

Keyword(s):

Information Systems ◽

Social Responsibility ◽

Theory And Practice ◽

Business Practices ◽

Sustainable Marketing ◽

Practical Guidelines ◽

Responsible Business Practices ◽

Despite alleged widespread adoption of Corporate Social Responsibility (CSR) and responsible business practices by organisations worldwide, questions still remain on the motives for such adoption; effects and/or benefits of CSR adoption as well as how stakeholders can tell genuine responsible businesses from those paying lip service and using the CSR tag as a ‘means-to-an end'. The litany of jargon often used interchangeably including such terms as CSR, sustainability, sustainable marketing, responsible business practice and sustainable development among others further lead to scepticism on organisations' commitments to CSR and the resultant allegations of greenwashing and CSR tokenism. This undermines genuine attempts to be corporately-responsible, fuelling confusion for any new players wishing to adopt responsible business practices. This chapter uses the Information Systems (IS) landscape as a lever to dissect issues in both CSR theory and practice, offering some practical guidelines for implementation and operationalisation, while raising further questions for research.