Visitor Perception and Expectation of Heritage Tourism at Mahabalipuram Monuments

2020 ◽  
pp. 191-210
Author(s):  
Bindu V. T. Nair ◽  
Sathiyabamavathy K.
Keyword(s):  
Heritage Tourism ◽  
Tourism Development ◽  
Perceptions And Expectations ◽  
The Way

This chapter explores visitor perception and expectation of heritage tourism at Mahabalipuram group of monuments. Visitor opinions were collected in the form of constructed questionnaire to study the perception and expectation of Mahabalipuram as the visitors can act as ambassadors for heritage tourism development. The research objectives of this study were therefore to assess tourists' motives for visiting Mahabalipuram, their expectation of the heritage destination, and their perception after visiting the monument. The competitiveness as a destination and the gap between tourists' perceptions and expectations were assessed in the current study. The present study discloses the gap of visitor expectations and their perceived feelings of the heritage destination. Visitor perception on the major 5A's were assessed in this study, which pave the way for better positioning and planning of the destination.

scholarly journals Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity

2021 ◽  
Vol 13 (3) ◽  
pp. 1369
Author(s):  
Tianning Lan ◽  
Zhiyue Zheng ◽  
Di Tian ◽  
Rui Zhang ◽  
Rob Law ◽  
...  
Keyword(s):  
Cultural Heritage ◽  
Positive Impact ◽  
Heritage Tourism ◽  
Tourism Development ◽  
Intangible Cultural Heritage ◽  
Mediating Role ◽  
Local Residents ◽  
Emotional Solidarity ◽  
Cultural Heritage Tourism

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.

scholarly journals Destination management

2008 ◽  
Vol 54 (No. 9) ◽  
pp. 440-448 ◽  
Author(s):  
K. Ryglová
Keyword(s):  
Questionnaire Survey ◽  
Secondary Analysis ◽  
Tourism Development ◽  
Current Data ◽  
High Potential ◽  
The South ◽  
Public And Private ◽  
Management Company ◽  
Depth Interview ◽  
The Way

This paper deals with the problems of destination management. It focuses on describing the crucial principles of destination management and consecutively on proving the functionality of these principles in practice in an area with a high potential for tourism development. In the selected South-Moravian region (JMK), we have explored whether an existing organization of destination management can be found in this region (DMC Destination Management Company) and to which extent it participates in the management and efficient development of tourism. To reach the set targets, we have used a secondary analysis of current data, a depth interview with a destination agency manager and an orientation questionnaire survey among business subjects. The results have shown that the level of cooperation between the destination agency in the JMK and the subjects of tourism is not on such a level and not as intensive as proclaimed by the South-Moravian Tourist Authority (CCRJM – the organization established with the aim of destination management in the JMK). For example, 50% of the addressed subjects have not been aware of the existence of this organization and only 10% of the companies have been addressed to cooperate with the CCRJM. The insufficient cooperation of public and private sectors appears to be the weakest segment. This causes an inconsistent presentation and isolation in preparing projects for the region development. It is the task for destination management, a new organization of tourism, to find the way how to cope with these difficulties and how to make the JMK a unified and quality destinations that would be attractive for tourists.

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