E-Business Strategy in Franchise Relationship Management

2012 ◽  
Vol 3 (1) ◽  
pp. 54-65 ◽  
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng ◽  
Renato F. L. Azevedo
Keyword(s):  
Business Strategy ◽  
Service Providers ◽  
Growth Strategy ◽  
Demand And Supply ◽  
Good Relationship ◽  
Application Service Providers ◽  
Application Service ◽  
Global Demand ◽  
International Franchising ◽  
Global Growth

Franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world. The popularity of franchising continues to increase, as people witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. The essence of franchising lies in managing the good relationship between the franchisor and the franchisee. This paper shows e-business strategy plays an important role in growing and nurturing such a good relationship. Specifically, the authors discuss: managing the franchisor/franchisee relationship, harnessing the e-business strategy, aligning the e-business strategy with application service providers, and an attention-based framework for franchisee training.

E-Business and Analytics Strategy in Franchising

2018 ◽  
pp. 389-406
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng ◽  
Renato F. L. Azevedo
Keyword(s):  
Business Strategy ◽  
Service Providers ◽  
Growth Strategy ◽  
Business Analytics ◽  
Demand And Supply ◽  
Good Relationship ◽  
Application Service Providers ◽  
Application Service ◽  
Global Demand ◽  
Global Growth

Franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world. The popularity of franchising continues to increase, as we witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. The essence of franchising lies in managing the good relationship between the franchisor and the franchisee. In this paper, we showed how e-business and analytics strategy plays an important role in growing and nurturing such a good relationship. Specifically, we discussed: managing the franchisor/franchisee relationship, harnessing the e-business strategy with aligning the e-business strategy with application service providers, an attention-based framework for franchisee training and how big data and business analytics can be used to implement the attention-based framework.

E-Business and Analytics Strategy in Franchising

2017 ◽  
pp. 188-205
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng ◽  
Renato F. L. Azevedo
Keyword(s):  
Business Strategy ◽  
Service Providers ◽  
Growth Strategy ◽  
Business Analytics ◽  
Demand And Supply ◽  
Good Relationship ◽  
Application Service Providers ◽  
Application Service ◽  
Global Demand ◽  
Global Growth

Franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world. The popularity of franchising continues to increase, as we witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. The essence of franchising lies in managing the good relationship between the franchisor and the franchisee. In this paper, we showed how e-business and analytics strategy plays an important role in growing and nurturing such a good relationship. Specifically, we discussed: managing the franchisor/franchisee relationship, harnessing the e-business strategy with aligning the e-business strategy with application service providers, an attention-based framework for franchisee training and how big data and business analytics can be used to implement the attention-based framework.

E-Strategy and Soft Landings for Franchising in Emerging Markets

2014 ◽  
pp. 148-159 ◽  
Author(s):  
Ye-Sho Chen ◽  
Ed Watson ◽  
Renato F. L. Azevedo
Keyword(s):  
Emerging Markets ◽  
Business Strategy ◽  
Growth Strategy ◽  
Demand And Supply ◽  
Good Relationship ◽  
Global Demand ◽  
The World ◽  
International Franchising ◽  
Global Growth ◽  
The U.S

International franchising as a global growth strategy, especially in emerging markets, is gaining popularity. For example, the U.S. Commercial Service estimated that: (1) China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors in 2007, is now the largest franchise market in the world; (2) India, having over 70 international franchise operations successfully operating with an investment of $1.1 billion and sales turnover of $2.7 billion in 2009, has made franchising the second fastest-growing industry in the country. The popularity of franchising continues to increase as the world witnesses an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. The essence of franchising lies in managing the good relationship between the franchisor and the franchisee. In this chapter, the authors show that e-business strategy plays an important role in growing and nurturing such a good relationship. In addition, the chapter discusses how an effective e-strategy can help a growing franchise go abroad to emerging markets through soft landings to reduce risks and costs.

Franchise Innovation via Netchising in the Digital Economy

2016 ◽  
Vol 7 (3) ◽  
pp. 53-64
Author(s):  
Ye-Sho Chen
Keyword(s):  
Emerging Markets ◽  
Business Models ◽  
Digital Economy ◽  
Growth Strategy ◽  
Demand And Supply ◽  
Good Relationship ◽  
Global Demand ◽  
New Business ◽  
International Franchising ◽  
Global Growth

The essence of a successful franchise lies in managing the good relationship between the franchisor and the franchisee. In this paper the author shows that franchise innovation via Netchising, combining the power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness, plays an important role in growing and nurturing such a good relationship in the digital economy. International franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors in 2007, is now the largest franchise market in the world. Another example is that India, having over 70 international franchise operations successfully operating with an investment of $1.1 billion and sales turnover of $2.7 billion in 2009, has made franchising the second fastest-growing industry in the country. The popularity of international franchising continues to increase, as we witness an emergence of new business models in the digital economy. Specifically, the author discusses how an effective digital strategy can help a growing franchise go abroad to emerging markets through soft landings to reduce risks and costs.

E-Business Strategy in Franchising

2010 ◽  
pp. 316-324
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng
Keyword(s):  
Business Strategy ◽  
Growth Strategy ◽  
The Other ◽  
The Internet ◽  
Demand And Supply ◽  
Global Demand ◽  
The World ◽  
Bill Gates ◽  
Global Growth ◽  
The U.S

Franchising as a global growth strategy is gaining its popularity (Justis and Judd, 2002; Thomas and Seid, 2000; Chen and Justis, 2006). For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world (U.S. Commercial Service, 2008). The popularity of franchising continues to increase, as we witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness (Chen, Justis, and Yang, 2004; Chen, Chen, and Wu, 2006). For example, Entrepreneur magazine – well known for its Franchise 500 listing – in 2001 included Tech Businesses into its Franchise Zone that contains Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. At the time of this writing, 45 companies are on its list. In his best seller, Business @ the Speed of Thought, Bill Gates (1999) wrote: “Information Technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.” (p. 6) Gates’ point is quite true when one talks about e-business strategy in franchising. Thus, to see how e-business can be “meaningfully” used in franchising, one needs to know how franchising really works.

E-Business Strategy in Franchising

2011 ◽  
pp. 47-55
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng
Keyword(s):  
Business Strategy ◽  
Growth Strategy ◽  
The Other ◽  
The Internet ◽  
Demand And Supply ◽  
Global Demand ◽  
The World ◽  
Bill Gates ◽  
Global Growth ◽  
The U.S

Franchising as a global growth strategy is gaining its popularity (Justis and Judd, 2002; Thomas and Seid, 2000; Chen and Justis, 2006). For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world (U.S. Commercial Service, 2008). The popularity of franchising continues to increase, as we witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness (Chen, Justis, and Yang, 2004; Chen, Chen, and Wu, 2006). For example, Entrepreneur magazine – well known for its Franchise 500 listing – in 2001 included Tech Businesses into its Franchise Zone that contains Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. At the time of this writing, 45 companies are on its list. In his best seller, Business @ the Speed of Thought, Bill Gates (1999) wrote: “Information Technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.” (p. 6) Gates’ point is quite true when one talks about e-business strategy in franchising. Thus, to see how e-business can be “meaningfully” used in franchising, one needs to know how franchising really works.

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