E-Business Strategy in Franchising

2011 ◽  
pp. 47-55
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng
Keyword(s):  
Business Strategy ◽  
Growth Strategy ◽  
The Other ◽  
The Internet ◽  
Demand And Supply ◽  
Global Demand ◽  
The World ◽  
Bill Gates ◽  
Global Growth ◽  
The U.S

Franchising as a global growth strategy is gaining its popularity (Justis and Judd, 2002; Thomas and Seid, 2000; Chen and Justis, 2006). For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world (U.S. Commercial Service, 2008). The popularity of franchising continues to increase, as we witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness (Chen, Justis, and Yang, 2004; Chen, Chen, and Wu, 2006). For example, Entrepreneur magazine – well known for its Franchise 500 listing – in 2001 included Tech Businesses into its Franchise Zone that contains Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. At the time of this writing, 45 companies are on its list. In his best seller, Business @ the Speed of Thought, Bill Gates (1999) wrote: “Information Technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.” (p. 6) Gates’ point is quite true when one talks about e-business strategy in franchising. Thus, to see how e-business can be “meaningfully” used in franchising, one needs to know how franchising really works.

E-Business Strategy in Franchising

2010 ◽  
pp. 316-324
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng
Keyword(s):  
Business Strategy ◽  
Growth Strategy ◽  
The Other ◽  
The Internet ◽  
Demand And Supply ◽  
Global Demand ◽  
The World ◽  
Bill Gates ◽  
Global Growth ◽  
The U.S

Franchising as a global growth strategy is gaining its popularity (Justis and Judd, 2002; Thomas and Seid, 2000; Chen and Justis, 2006). For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world (U.S. Commercial Service, 2008). The popularity of franchising continues to increase, as we witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness (Chen, Justis, and Yang, 2004; Chen, Chen, and Wu, 2006). For example, Entrepreneur magazine – well known for its Franchise 500 listing – in 2001 included Tech Businesses into its Franchise Zone that contains Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. At the time of this writing, 45 companies are on its list. In his best seller, Business @ the Speed of Thought, Bill Gates (1999) wrote: “Information Technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.” (p. 6) Gates’ point is quite true when one talks about e-business strategy in franchising. Thus, to see how e-business can be “meaningfully” used in franchising, one needs to know how franchising really works.

E-Strategy and Soft Landings for Franchising in Emerging Markets

2014 ◽  
pp. 148-159 ◽  
Author(s):  
Ye-Sho Chen ◽  
Ed Watson ◽  
Renato F. L. Azevedo
Keyword(s):  
Emerging Markets ◽  
Business Strategy ◽  
Growth Strategy ◽  
Demand And Supply ◽  
Good Relationship ◽  
Global Demand ◽  
The World ◽  
International Franchising ◽  
Global Growth ◽  
The U.S

International franchising as a global growth strategy, especially in emerging markets, is gaining popularity. For example, the U.S. Commercial Service estimated that: (1) China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors in 2007, is now the largest franchise market in the world; (2) India, having over 70 international franchise operations successfully operating with an investment of $1.1 billion and sales turnover of $2.7 billion in 2009, has made franchising the second fastest-growing industry in the country. The popularity of franchising continues to increase as the world witnesses an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. The essence of franchising lies in managing the good relationship between the franchisor and the franchisee. In this chapter, the authors show that e-business strategy plays an important role in growing and nurturing such a good relationship. In addition, the chapter discusses how an effective e-strategy can help a growing franchise go abroad to emerging markets through soft landings to reduce risks and costs.

E-Business and Analytics Strategy in Franchising

2018 ◽  
pp. 389-406
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng ◽  
Renato F. L. Azevedo
Keyword(s):  
Business Strategy ◽  
Service Providers ◽  
Growth Strategy ◽  
Business Analytics ◽  
Demand And Supply ◽  
Good Relationship ◽  
Application Service Providers ◽  
Application Service ◽  
Global Demand ◽  
Global Growth

Franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world. The popularity of franchising continues to increase, as we witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. The essence of franchising lies in managing the good relationship between the franchisor and the franchisee. In this paper, we showed how e-business and analytics strategy plays an important role in growing and nurturing such a good relationship. Specifically, we discussed: managing the franchisor/franchisee relationship, harnessing the e-business strategy with aligning the e-business strategy with application service providers, an attention-based framework for franchisee training and how big data and business analytics can be used to implement the attention-based framework.

E-Business and Analytics Strategy in Franchising

2017 ◽  
pp. 188-205
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng ◽  
Renato F. L. Azevedo
Keyword(s):  
Business Strategy ◽  
Service Providers ◽  
Growth Strategy ◽  
Business Analytics ◽  
Demand And Supply ◽  
Good Relationship ◽  
Application Service Providers ◽  
Application Service ◽  
Global Demand ◽  
Global Growth

Franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world. The popularity of franchising continues to increase, as we witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. The essence of franchising lies in managing the good relationship between the franchisor and the franchisee. In this paper, we showed how e-business and analytics strategy plays an important role in growing and nurturing such a good relationship. Specifically, we discussed: managing the franchisor/franchisee relationship, harnessing the e-business strategy with aligning the e-business strategy with application service providers, an attention-based framework for franchisee training and how big data and business analytics can be used to implement the attention-based framework.

E-Business Strategy in Franchise Relationship Management

2012 ◽  
Vol 3 (1) ◽  
pp. 54-65 ◽  
Author(s):  
Ye-Sho Chen ◽  
Chuanlan Liu ◽  
Qingfeng Zeng ◽  
Renato F. L. Azevedo
Keyword(s):  
Business Strategy ◽  
Service Providers ◽  
Growth Strategy ◽  
Demand And Supply ◽  
Good Relationship ◽  
Application Service Providers ◽  
Application Service ◽  
Global Demand ◽  
International Franchising ◽  
Global Growth

Franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world. The popularity of franchising continues to increase, as people witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. The essence of franchising lies in managing the good relationship between the franchisor and the franchisee. This paper shows e-business strategy plays an important role in growing and nurturing such a good relationship. Specifically, the authors discuss: managing the franchisor/franchisee relationship, harnessing the e-business strategy, aligning the e-business strategy with application service providers, and an attention-based framework for franchisee training.

Sustainable Development Through Franchise Innovation in the Digital Economy

2022 ◽  
pp. 793-811
Author(s):  
Ye-Sho Chen
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
Scaling Up ◽  
The Internet ◽  
Demand And Supply ◽  
Good Relationship ◽  
Sustainable Solutions ◽  
Global Demand ◽  
The World ◽  
Development Goals

Franchising has been popular as a strategy for businesses to grow and innovate. It is even more so in today's business need of developing digital solutions for sustainability. In responding to United Nations' Sustainable Development Goals, using franchise innovation to replicate proven sustainable solutions in other parts of the world is an effective approach to scaling up solutions to achieve Sustainable Development Goals. The essence of a successful franchise innovation lies in managing the good relationship between the franchisor and the franchisee. In this paper, we show that digital business solutions for sustainability play an important role in growing and nurturing such a good relationship. Specifically, we discuss that franchise innovation via Netchising, combining the digital power of the Internet for global demand-and-supply processes and the international franchising arrangement with local business solutions for sustainability, is an entrepreneurial approach to communities' development where economic and social aspects are mutually supportive.

Sustainable Development Through Franchise Innovation in the Digital Economy

2020 ◽  
pp. 39-57
Author(s):  
Ye-Sho Chen
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
Scaling Up ◽  
The Internet ◽  
Demand And Supply ◽  
Good Relationship ◽  
Sustainable Solutions ◽  
Global Demand ◽  
The World ◽  
Development Goals

Franchising has been popular as a strategy for businesses to grow and innovate. It is even more so in today's business need of developing digital solutions for sustainability. In responding to United Nations' Sustainable Development Goals, using franchise innovation to replicate proven sustainable solutions in other parts of the world is an effective approach to scaling up solutions to achieve Sustainable Development Goals. The essence of a successful franchise innovation lies in managing the good relationship between the franchisor and the franchisee. In this paper, we show that digital business solutions for sustainability play an important role in growing and nurturing such a good relationship. Specifically, we discuss that franchise innovation via Netchising, combining the digital power of the Internet for global demand-and-supply processes and the international franchising arrangement with local business solutions for sustainability, is an entrepreneurial approach to communities' development where economic and social aspects are mutually supportive.

Data Mining in Franchise Organizations

2005 ◽  
pp. 714-722 ◽  
Author(s):  
Ye-Sho Chen ◽  
Bin Zhang ◽  
Bob Justis
Keyword(s):  
Direct Investment ◽  
Global Economy ◽  
Growth Strategy ◽  
High Rate ◽  
The Internet ◽  
Business Growth ◽  
Demand And Supply ◽  
Business Failures ◽  
Global Demand ◽  
Business Approach

Franchising has been a popular business approach given the high rate of business failures (Justis & Judd, 2002; Thomas & Seid, 2000), and its popularity continues to increase in today’s e-business-centered global economy. For example, Entrepreneur magazine¾well known for its Franchise 500 listing¾in early 2001 included a category called Tech Businesses into its Franchise Zone which contains subcategories of Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. At the time of this writing, 35 companies are on the list of Entrepreneur.com. Netchising, combing the power of the Internet for global demand-and-supply processes and international franchising arrangements for local responsiveness, seems to rise as an effective global e-business growth strategy (Beck & Morrison, 2000; Morrison, Beck & Bouquet, 2000). The Netchising business model “offers potentially huge benefits over traditional exporting or foreign direct investment approaches to globalization” and is “a powerful concept with potentially broad applications” (Davenport, 2000, p. 52).

Franchise Innovation via Netchising in the Digital Economy

2016 ◽  
Vol 7 (3) ◽  
pp. 53-64
Author(s):  
Ye-Sho Chen
Keyword(s):  
Emerging Markets ◽  
Business Models ◽  
Digital Economy ◽  
Growth Strategy ◽  
Demand And Supply ◽  
Good Relationship ◽  
Global Demand ◽  
New Business ◽  
International Franchising ◽  
Global Growth

The essence of a successful franchise lies in managing the good relationship between the franchisor and the franchisee. In this paper the author shows that franchise innovation via Netchising, combining the power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness, plays an important role in growing and nurturing such a good relationship in the digital economy. International franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors in 2007, is now the largest franchise market in the world. Another example is that India, having over 70 international franchise operations successfully operating with an investment of $1.1 billion and sales turnover of $2.7 billion in 2009, has made franchising the second fastest-growing industry in the country. The popularity of international franchising continues to increase, as we witness an emergence of new business models in the digital economy. Specifically, the author discusses how an effective digital strategy can help a growing franchise go abroad to emerging markets through soft landings to reduce risks and costs.

Counterterrorism and the Western Response

2019 ◽  
pp. 51-75
Keyword(s):  
United States ◽  
Affective Response ◽  
The United States ◽  
The Internet ◽  
Islamic State ◽  
The West ◽  
The World ◽  
The U.S ◽  
United Nation

There has been a neglect on the part of Western governments with focus on the U.S. to take seriously the internet campaign that ISIS has been waging since 2014 and the affective response that still draws citizens from across the world into their promise of a civilized, united nation for Muslims. It is possible that the West, even with a severely increased commitment to fighting the Islamic State, may be too late. This chapter will explore responses by Western governments including the United States to fight internet-enabled terrorism.

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