Research and Construction of the Enterprise Competitive Intelligence System
In the era of rapid growth and high competition, a company must possess an information/knowledge advantage in order to hold the upper hand in the industry. Therefore, the company has to continuously monitor its competitors in order to get enough information and convert the information into competitive knowledge. Although information technology has been used in many areas and has many successful examples, it is rarely the case that information technology was used for the task of competitor intelligence. Accordingly, this study describes the Enterprise Competitive Intelligence System. Competitive Intelligence (CI) is one of the key factors for enterprise risk management and decision support. However, the functions of Competitive Intelligence are often greatly restricted by the lack of sufficient information sources about the competitors. Competitive Intelligenceaims to monitor a firms external environment for information relevant to its decision-making process. The article describes the concept and the functions of the Enterprise Competitive Intelligence System, discusses the principle of its construction, and also discusses the construction process and the awareness of CI.