This chapter approaches paramount aspects related to test automation, introducing the importance of implementation in the software market and essential bases, such as adjustment to the organizational reality and establishment of an efficient strategy. Types of tools and directives for a successful implantation are presented. Test automation has been considered the main measure taken to enhance test efficiency — fundamental in the software-development process. Responsible for verifying and/or validating the quality of the executable product compared to performed documentation and client requirements. Therefore, with the chapter content here provided, we aim to provide the reader with an understanding of test automation and grant relevant orientations to assist implementing it.