With a focus on Gintaras Beresnevičius's bookThe Making of an Empire(2003) and the marketing and consumption of "Soviet" sausages, this article explores the rise of national ideologies that promote an "eastern" and "Soviet" identity in Lithuania. Both during the nationalist movement against the Soviet Union and later in the 1990s and 2000s, the west and Europe were seen as sites of prestige, power, and goodness. Recently the reinvented "east" and "Soviet" have become important competing symbols of national history and community. In this article Neringa Klumbytė argues that nationalism has become embedded in the power politics of Europeanization. National ideologies are shaped by differing ideas about ways of being modern and European rather than by simple resistance to European Union expansion. The resulting geopolitics of provinciality, a nationalist politics of space, thus becomes an integral part of the story of European modernity and domination within a global history.