Predictions from an Empirical Study in the Turkish Mobile Telecommunications Market on the Determinants of Mobile Customer Churn

Acquiring new customers compared to holding the existing ones is costlier and more troublesome for businesses, so customer retention is of great importance in today's intensely competitive environment. It is crucial in customer relations management to identify and analyse customers whose loyalty decreases and who tend to leave, and prevent churn through various methods under resource constraints. This issue is especially prominent in the mobile communication market. This paper uses a binomial logit model based on a survey with 637 mobile users in Turkey to determine the factors affecting customer churn and how they find their effect. Results indicate that, among various factors, network quality, billing, tariff level, tariff plan, and education level are the determinants affecting customer churn and associated with the intention to switch. Our findings demonstrate implications for both managers and rule-makers in the mobile telecommunications sector.

Quality of service performances of video and voice transmission in universal mobile telecommunications system network based on OPNET

The universal mobile telecommunications system (UMTS) has distinct benefits in that it supports a wide range of quality of service (QoS) criteria that users require in order to fulfill their requirements. The transmission of video and audio in real-time applications places a high demand on the cellular network, therefore QoS is a major problem in these applications. The ability to provide QoS in the UMTS backbone network necessitates an active QoS mechanism in order to maintain the necessary level of convenience on UMTS networks. For UMTS networks, investigation models for end-to-end QoS, total transmitted and received data, packet loss, and throughput providing techniques are run and assessed and the simulation results are examined. According to the results, appropriate QoS adaption allows for specific voice and video transmission. Finally, by analyzing existing QoS parameters, the QoS performance of 4G/UMTS networks may be improved.

Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market

We study a major new entry in the French mobile telecommunications market, followed by the introduction of fighting brands by the three incumbents. Using an empirical oligopoly model, we find that the incumbents’ fighting brand strategies are difficult to rationalize as unilateral best responses. Instead, their strategies are consistent with a breakdown of tacit semi-collusion: before entry, the incumbents could successfully coordinate on restricting product variety to avoid cannibalization; after entry, this outcome became harder to sustain because of increased business stealing incentives. Consumers gained considerably from the added variety and, to a lesser extent, from the incumbents’ price responses. (JEL L13, L21, L96, M31)

Regional Mobile Telecommunications Performance

Mobile Telecommunications is an essential service that fundamentally affects quality of life by improving communication, the ability of business and industry to improve productivity and for the nation to compete successfully in the global digital economy. There are three fundamental and measurable parameters that, when combined, provide the basis upon which judgements about mobile telecommunications can be made. The parameters are cost, access and performance. Information is readily available about the first two parameters. Quantifiable information is not available about performance. Regional mobile telecommunications is further complicated by factors including population density, the cost of transit or backhaul and infrastructure subsidies. This paper provides a discussion on regional mobile telecommunications performance and focuses on throughput (capacity). The paper recommends that regional mobile telecommunications performance data be collected and that minimum performance standards for regional mobile telecommunications be legislated.

Bundling and Consumer Churn in Telecommunications Markets

In this paper, we analyze how fixed-mobile (quadruple-play) bundling impacts the decision of consumers to churn telecommunications services. We use a database from an European operator of fixed and mobile telecommunications services which includes information about 9.6 million fixed broadband subscribers and 14.2 million mobile subscribers between March 2014 and February 2015. These data is combined with socio-demographic characteristics from each municipality in this country. We find that consumers who bundle fixed and mobile services from the same provider are less likely to churn. Without fixed-mobile bundling the annual churn of fixed broadband consumers would increase from 8.4 to 9.2%. Furthermore, the consumer churn in the mobile market would increase from 11.5 to 13.1%. We conclude that in the current competitive environment in the country considered, bundling has a moderate impact on consumer retention on both fixed and mobile networks.