Journal of Political Marketing
Latest Publications

TOTAL DOCUMENTS

486

(FIVE YEARS 60)

H-INDEX

22

(FIVE YEARS 2)

Published By Informa Uk (Taylor & Francis)

1537-7865, 1537-7857

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Nonlinear Effects of Political Advertising

Journal of Political Marketing ◽

10.1080/15377857.2021.1997877 ◽

2021 ◽

pp. 1-14

Author(s):

Keena Lipsitz ◽

Javier Padilla

Keyword(s):

Nonlinear Effects ◽

Political Advertising

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Scale development: Exploring successful political outsiders’ brand image to determine reformist dimensions

Journal of Political Marketing ◽

10.1080/15377857.2021.1997876 ◽

2021 ◽

pp. 1-26

Author(s):

Gunaro Setiawan ◽

Denni Arli ◽

Peter Woods

Keyword(s):

Scale Development ◽

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What Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020

Journal of Political Marketing ◽

10.1080/15377857.2021.1978033 ◽

2021 ◽

pp. 1-17

Author(s):

David E. Clementson ◽

Michael J. Beatty ◽

Tong Xie

Keyword(s):

Factor Analysis ◽

Confirmatory Factor Analysis ◽

Multiple Group ◽

Confirmatory Factor

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Introduction: Democratic Norms, Group Perceptions, and the 2020 Election

Journal of Political Marketing ◽

10.1080/15377857.2021.1939565 ◽

2021 ◽

pp. 1-4

Author(s):

Daniel E. Bergan

Keyword(s):

Group Perceptions ◽

Democratic Norms

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Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign

Journal of Political Marketing ◽

10.1080/15377857.2021.1950099 ◽

2021 ◽

pp. 1-26

Author(s):

Jorge David Fernández Gómez ◽

Antonio Pineda ◽

Maria-Teresa Gordillo-Rodriguez

Keyword(s):

Political Marketing ◽

Election Campaign

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Out-Party Cues and Factual Beliefs in an Era of Negative Partisanship

Journal of Political Marketing ◽

10.1080/15377857.2021.1939570 ◽

2021 ◽

pp. 1-20

Author(s):

Suhwoo Ahn ◽

Daniel E. Bergan ◽

Dustin Carnahan ◽

Rachel Barry ◽

Ezgi Ulusoy

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Democratic Norms, Social Projection, and False Consensus in the 2020 U.S. Presidential Election

Journal of Political Marketing ◽

10.1080/15377857.2021.1939568 ◽

2021 ◽

pp. 1-14

Author(s):

Aaron C. Weinschenk ◽

Costas Panagopoulos ◽

Sander van der Linden

Keyword(s):

Presidential Election ◽

Social Projection ◽

False Consensus ◽

Democratic Norms

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Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan

Journal of Political Marketing ◽

10.1080/15377857.2021.1930328 ◽

2021 ◽

pp. 1-30

Author(s):

Maria Naureen Shahid ◽

Waseem Hassan ◽

Lubaba Sadaf

Keyword(s):

Brand Image ◽

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Getting out the Black Vote in Washington DC: A Field Experiment

Journal of Political Marketing ◽

10.1080/15377857.2021.1939571 ◽

2021 ◽

pp. 1-13

Author(s):

Jamil S. Scott ◽

Melissa R. Michelson ◽

Stephanie L. DeMora

Keyword(s):

Field Experiment ◽

Washington Dc ◽

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Disclosures of Character: Formal Aspects of Presidential Campaign Announcement Speeches

Journal of Political Marketing ◽

10.1080/15377857.2021.1939579 ◽

2021 ◽

pp. 1-23

Author(s):

Michael Cornfield

Keyword(s):

Presidential Campaign

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