Journal of Political Marketing
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486
(FIVE YEARS 24)

H-INDEX

22
(FIVE YEARS 0)

Published By Informa Uk (Taylor & Francis)

1537-7865, 1537-7857
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Nonlinear Effects of Political Advertising

2021 ◽  
pp. 1-14
Author(s):  
Keena Lipsitz ◽  
Javier Padilla
Keyword(s):  
Nonlinear Effects ◽  
Political Advertising

Scale development: Exploring successful political outsiders’ brand image to determine reformist dimensions

2021 ◽  
pp. 1-26
Author(s):  
Gunaro Setiawan ◽  
Denni Arli ◽  
Peter Woods
Keyword(s):  
Scale Development ◽  
Brand Image

Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign

2021 ◽  
pp. 1-26
Author(s):  
Jorge David Fernández Gómez ◽  
Antonio Pineda ◽  
Maria-Teresa Gordillo-Rodriguez
Keyword(s):  
Political Marketing ◽  
Election Campaign

Out-Party Cues and Factual Beliefs in an Era of Negative Partisanship

2021 ◽  
pp. 1-20
Author(s):  
Suhwoo Ahn ◽  
Daniel E. Bergan ◽  
Dustin Carnahan ◽  
Rachel Barry ◽  
Ezgi Ulusoy

Democratic Norms, Social Projection, and False Consensus in the 2020 U.S. Presidential Election

2021 ◽  
pp. 1-14
Author(s):  
Aaron C. Weinschenk ◽  
Costas Panagopoulos ◽  
Sander van der Linden
Keyword(s):  
Presidential Election ◽  
Social Projection ◽  
False Consensus ◽  
Democratic Norms

Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan

2021 ◽  
pp. 1-30
Author(s):  
Maria Naureen Shahid ◽  
Waseem Hassan ◽  
Lubaba Sadaf
Keyword(s):  
Brand Image ◽  
The Political

Getting out the Black Vote in Washington DC: A Field Experiment

2021 ◽  
pp. 1-13
Author(s):  
Jamil S. Scott ◽  
Melissa R. Michelson ◽  
Stephanie L. DeMora
Keyword(s):  
Field Experiment ◽  
Washington Dc ◽  
Black Vote
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