Accumulating Affect and Visual Argument

2019 ◽  
pp. 203-208
Author(s):  
Naoki Kambe
Keyword(s):  
Visual Argument

scholarly journals Visual Argumentation in Commercials: the Tulip Test1

2017 ◽  
Vol 4 (2) ◽  
Author(s):  
Hédi Csordás ◽  
Gábor Forrai
Keyword(s):  
Argumentation Theory ◽  
Field Of Study ◽  
Visual Argument ◽  
Cosmetic Product ◽  
Visual Argumentation ◽  
Verbal Arguments

Argumentation theory used to be concerned exclusively with verbal arguments, but in recent years visual argumentation has become a new field of study. After explaining why the notion of visual argument makes sense, we will explore how visual arguments can be reconstructed and compare this with the reconstruction of verbal arguments. We will argue that the reconstruction of visual argumentation follows broadly the same method as that of verbal argumentation. Finally we are going to show how the steps of reconstruction look like in practice by analyzing the visual arguments presented in a commercial for a Dove cosmetic product.

Outlines of a Theory of Visual Argument

2007 ◽  
Vol 43 (3-4) ◽  
pp. 103-113 ◽  
Author(s):  
David S. Birdsell ◽  
Leo Groarke
Keyword(s):  
Visual Argument

Juxtaposition as Visual Argument: Health Rhetoric in Super Size Me and Fat Head

2014 ◽  
Vol 50 (3) ◽  
pp. 141-156 ◽  
Author(s):  
Emma Frances Bloomfield ◽  
Angeline Sangalang
Keyword(s):  
Visual Argument

scholarly journals Aspects of visual argument: A study of the March of Progress

2001 ◽  
Vol 21 (2) ◽  
Author(s):  
Cameron Shelley
Keyword(s):  
Human Evolution ◽  
Visual Argument ◽  
Visual Frame

The so-called March of Progress depicts human evolution as a linear progression from mohkey to man. Shelley (1996) analyzed this image as a visual argument proceeding through "rhetorical" and "demonstrative" modes of visual logic. In this paper, I confirm and extend this view of visual logic by examining variations of the original March image. These variations show that each mode of visual logic can be altered or isolated in support of new conclusions. Furthermore, the March can be included in a visual "frame" to produce new arguments, much as a verbal argument can be made a component of a new and larger argument.

scholarly journals We Have Yet to See the “Visual Argument”

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Eugen Octav Popa
Keyword(s):  
Interdisciplinary Research ◽  
Production Line ◽  
Future Research ◽  
Category Mistake ◽  
Visual Argument ◽  
New Directions

AbstractIn this paper, I defend two skeptical claims regarding current research on visual arguments and I explain how these claims reflect upon past and future research. The first claim is that qualifying an argument as being visual amounts to a category mistake; the second claim is that past analyses of visual arguments fault on both end of the “production line” in that the input is not visual and the output is not an argument. Based on the developed critique, I discuss how the study of images in communicative events can be carried out without the concept of “visual argument” and I illustrate this with two new directions of interdisciplinary research.

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