scholarly journals Visual Argumentation in Commercials: the Tulip Test1

2017 ◽  
Vol 4 (2) ◽  
Author(s):  
Hédi Csordás ◽  
Gábor Forrai
Keyword(s):  
Argumentation Theory ◽  
Field Of Study ◽  
Visual Argument ◽  
Cosmetic Product ◽  
Visual Argumentation ◽  
Verbal Arguments

Argumentation theory used to be concerned exclusively with verbal arguments, but in recent years visual argumentation has become a new field of study. After explaining why the notion of visual argument makes sense, we will explore how visual arguments can be reconstructed and compare this with the reconstruction of verbal arguments. We will argue that the reconstruction of visual argumentation follows broadly the same method as that of verbal argumentation. Finally we are going to show how the steps of reconstruction look like in practice by analyzing the visual arguments presented in a commercial for a Dove cosmetic product.

scholarly journals Epistemological-Methodological and Applied Aspects of Georg Brutian’s Philosophy

wisdom ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 188-192
Author(s):  
Hovhannes O. HOVHANNISYAN
Keyword(s):  
Semantic Theory ◽  
Argumentation Theory ◽  
Theory Of Knowledge ◽  
Valuable Contribution ◽  
Field Of Study ◽  
Value System ◽  
Philosophical Thought ◽  
Further Development

The article presents a number of key episodes and elaborations of the philosophical legacy of the famous Armenian philosopher of the 20th-21st centuries Georg Abel Brutian, each of which is a valuable contribution to the treasury of world philosophical thought. In particular, the paper deliberates on the epistemological-methodological and applied aspects of the concept of polylogic, transformational logic as a non-classical logical value system, the principle of linguistic complementarity. The paper analyzes the main achievements of the famous thinker in the field of study of the semantic theory of knowledge, logical principles of translation art, issues of argumentation theory, methodological bases of Armenology, their methodological significance in the context of further development of science.

scholarly journals Auditory Arguments: The Logic of 'Sound' Arguments

2018 ◽  
Vol 38 (3) ◽  
pp. 312-340 ◽  
Author(s):  
Leo Groarke
Keyword(s):  
Argumentation Theory ◽  
Informal Logic ◽  
Good Argument ◽  
Verbal Arguments

This article discusses “auditory” arguments: arguments in which non-verbal sounds play a central role. It provides examples and explores the use of sounds in argument and argumentation. It argues that auditory arguments are not reducible to verbal arguments but have a similar structure and can be evaluated by extending standard informal logic accounts of good argument. I conclude that an understanding of auditory elements of argument can usefully expand the scope of informal logic and argumentation theory.

scholarly journals Visual as Multi-Modal Argumentation in Law

2021 ◽  
Vol 5 (1) ◽  
pp. 91-110
Author(s):  
Marko Novak
Keyword(s):  
Argumentation Theory ◽  
Legal Argumentation ◽  
Legal Cases ◽  
Visual Argumentation ◽  
Legal Context ◽  
Semiotic Resources ◽  
Judicial Proceedings

Although the legal context is a formalized framework, in judicial proceedings there is also room for multi-modal argumentation. To the traditional logical mode, multi-modal argumentation theory has added three additional modes (the so-called “alternate” modes: visceral, kisceral, and emotional). They complement the logical mode in unclear legal cases, those with vague and ambiguous premises (both legal and factual). What is discussed here is visual argumentation as part of the visceral mode. Visual arguments can be appropriate in legal argumentation as evidence used to determine the lower premise. However, “thick” visuals invite alternate arguments to be applied in legal argumentation. This “invitation” is not exactly the same as with “thick” verbal texts because what is at issue are different semiotic resources.

scholarly journals Logic, Art and Argument

1996 ◽  
Vol 18 (2) ◽  
Author(s):  
Leo Groarke
Keyword(s):  
Visual Images ◽  
Visual Argumentation ◽  
Verbal Arguments

Most infonnallogic texts and articles assume a verbal account of reasoning which defines "argument" as a set of sentences. The present paper broadens this definition in order to account for "visual arguments" which are communicated with nonverbal visual images. Standard approaches to verbal arguments are extended in a way that allows them to explain and evaluate visual argumentation.

scholarly journals Is there such a thing as visual argumentation, or the case of the hydrated tulip

KÜLÖNBSÉG ◽  
2016 ◽  
Vol 16 (1) ◽  
Author(s):  
Hédi Virág Csordás
Keyword(s):  
Verbal Communication ◽  
Argumentation Theory ◽  
Informal Logic ◽  
Visual Content ◽  
Economic Competition ◽  
Visual Argumentation ◽  
Verbal Content

When studying the apparatus of argumentative technique, one can ask if methods of analyzing verbal communication can be extended to the analysis of visual content, too. One can argue that pictures contain statements just like sentences do, and if these statements are identified, their content can also be reconstructed. These visual contents can be analysed from two perspectives: argmentation-theory and rhetorics. The first part of the paper argues that the analysis of verbal content can be performed like the reconstruction of verbal texts: on the basis of informal logic. Also, I argue that visual contents not only complement the verbal but can also be the precondition of its understanding. The second part of the paper analyses a case study for visual argumentation: advertising. In many advertisements arguments rely of visual content that is often sanctioned by the Bureau of Economic Competition, as their analysis by the usual methods of argumentation-theory show. In sum, the paper identifies argumentative schemes of advertisements and highlights the role of visual contents in the process of persuasion.

Some ecological effects of entering a field of study.

1969 ◽  
Vol 60 (4, Pt.1) ◽  
pp. 284-293 ◽  
Author(s):  
Donald L. Thistlethwaite
Keyword(s):  
Ecological Effects ◽  
Field Of Study

Latvian agent nouns: their meaning, grammar, and use

2013 ◽  
Vol 4 ◽  
pp. 79-131
Author(s):  
Nicole Nau
Keyword(s):  
Social Media ◽  
Ad Hoc ◽  
Morphological Process ◽  
European Languages ◽  
Concept Building ◽  
Referential Function ◽  
Colloquial Style ◽  
Verbal Arguments

This article explores semantic and grammatical properties of Latvian agent nouns that are derived from verbs by the suffix -ēj- (for primary verbs) or -tāj- (for secondary verbs). These formations show several peculiarities that distinguish them from agent nouns in other European languages and from similar Latvian nouns formed by other means. They are specialized in meaning, highly regular and transparent. They show verbal features such as aspectuality and combinability with adverbs, and they may inherit verbal arguments. The productivity of the formation is almost unlimited, and many ad hoc formations are found in colloquial style, for example in social media. In discourse, agent nouns often have a referential function, either as the only function or in combination with a concept-building function. The focus of the article is on less institutionalized tokens which show the potential of this morphological process that challenges traditional views about the functions of derivation or its delimitation.

Long-Run Returns to Field of Study in Secondary School

2020 ◽  
Author(s):  
Gordon Dahl ◽  
Dan-Olof Rooth ◽  
Anders Stenberg
Keyword(s):  
Secondary School ◽  
Field Of Study ◽  
Long Run
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