The article discusses the features of the genres of environmental journalism in the aspect of the global problems of understanding the interaction of man and nature. In the modern period of the development of multimedia technologies and convergent journalism, journalism genres are experiencing “reboots”, therefore, the definition of genre identity and the further implementation of such an important topic as ecology in journalistic materials seems relevant.Journalism is constantly transforming, reflecting changes in society. Understanding her contemporary experience is one of the tasks of the methodology of the creative process. Journalism synthesizes theoretical research methods and ways of artistic reflection of reality. This synthesis process is especially evident in the way typification and individualization are carried out in society in terms of the development of environmental consciousness. In this regard, journalism and journalism are able to establish and develop environmental communication, the basis of which is the real relationship between man and nature, as well as the reflection of social reality, public opinion on informational issues related to environmental (environmental) issues.The journalism activism of Kyrgyzstan has a large-scale experience of reflecting environmental issues, which is associated with a value and cultural orientation, the foundations of which are laid in the socio-cultural traditions of the Kyrgyz people and are most vividly embodied in the work of the great Chingiz Aitmatov. This article attempts to typify the main genres and forms of journalism, reflecting environmental issues. The study allows us to conclude that at the present stage, definitions of journalism genres require transformation in the aspect of both purely national and general cultural issues. The practical significance lies in the inclusion in the list of basic disciplines of journalism faculties of the special course "Genres of Contemporary Environmental Journalism", which will make the learning process more substantive, relevant and relevant in the practice of modern media
The emergence of environmental journalism in 1960s Sweden
