Organizational Culture and Ethnoecology in Public Relations Theory and Practice

2020 ◽  
pp. 235-252
Author(s):  
James L. Everett
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Theory And Practice ◽  
Public Relations Theory

scholarly journals Building Social Capital Through Rhetoric and Public Relations

2011 ◽  
Vol 25 (3) ◽  
pp. 436-454 ◽  
Author(s):  
Maureen Taylor
Keyword(s):  
Social Capital ◽  
Public Relations ◽  
Meaning Making ◽  
Local Governance ◽  
Theory And Practice ◽  
Business Organizations ◽  
Organizational Rhetoric ◽  
Good Place ◽  
Community Activists ◽  
Public Relations Theory

When the focus is on meaning making, language, rhetorical argument, and persuasion, there is enormous potential to see how public relations theory and practice in external organizational rhetoric can serve community interests—or not. Rhetoric (as the discourse) and public relations (as the enactment of that discourse) are essential to building and sustaining a society as a good place to live because they create various types of social capital. This article describes the various relationships among international and indigenous NGOs, business organizations, and community activists in facilitating (and, at times, frustrating) dialogue in Jordan. It offers an example of how social capital may be created when rhetors using public relations advocate in ways that enhance the capacity of local governance and make their community a better place to live.

scholarly journals Intercultural interpretations: making public relations education culturally relevant

2009 ◽  
Vol 6 (1) ◽  
pp. 46-56
Author(s):  
Joy Chia ◽  
Keyword(s):  
International Students ◽  
Public Relations ◽  
Culturally Relevant ◽  
South Australia ◽  
Theory And Practice ◽  
Public Relations Education ◽  
The University ◽  
Diverse Groups ◽  
Diverse Cultures ◽  
Public Relations Theory

Public relations educators delivering courses to international students find that each cohort of students interprets and understands public relations theory and its application to practice according to their respective cultures. The premise of this paper is to reflect on some of the interpretations and expectations of public relations students enrolled in postgraduate master classes from 2003 to 2007 in Singapore, Malaysia and Australia, at the University of South Australia. The Australian masters’ classes include cohorts of international students from diverse cultures. This paper suggests that public relations educators need to adapt their style of delivery and methods of assessment to facilitate optimum engagement of diverse groups of students taking account their varied political, religious and social backgrounds that shape their thinking and perception of public relations theory and practice.

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