Creating transmedia fan engagement in Victorian periodicals

2022 ◽  
pp. 168-187
Author(s):  
Ann McClellan
Keyword(s):  
Fan Engagement ◽  
Victorian Periodicals

Effect of Licensed Merchandise on Fan Engagement

2020 ◽  
Vol 23 (17) ◽  
Author(s):  
Ronak Merai ◽  
Nayana Nimkar
Keyword(s):  
Licensed Merchandise ◽  
Fan Engagement

The History of ‘the Reading Public’

2018 ◽  
Author(s):  
Stefan Collini
Keyword(s):  
Nineteenth Century ◽  
Social Change ◽  
Working Class ◽  
Literary History ◽  
Reading Public ◽  
Reading Matter ◽  
History Of ◽  
Victorian Periodicals

This chapter argues that accounts of ‘the reading public’ are always fundamentally historical, usually involving stories of ‘growth’ or ‘decline’. It examines Q. D. Leavis’s Fiction and the Reading Public, which builds a relentlessly pessimistic critique of the debased standards of the present out of a highly selective account of literature and its publics since the Elizabethan period. It goes on to exhibit the complicated analysis of the role of previous publics in F. R. Leavis’s revisionist literary history, including his ambivalent admiration for the great Victorian periodicals. And it shows how Richard Hoggart’s The Uses of Literacy carries an almost buried interpretation of social change from the nineteenth century onwards, constantly contrasting the vibrant and healthy forms of entertainment built up in old working-class communities with the slick, commercialized reading matter introduced by post-1945 prosperity.

Victorian Periodicals: A Guide to Research, Volume 2 edited by J. Don Vann

1990 ◽  
Vol 16 (2) ◽  
pp. 95-99
Author(s):  
Patricia Thomas Srebrnik
Keyword(s):  
Victorian Periodicals

scholarly journals Fan Engagement in Motorsports: A Case of the FIA World Rally Championship

2019 ◽  
Vol 5 (1) ◽  
pp. 31-44
Author(s):  
Hans Erik Næss ◽  
Sam Tickell
Keyword(s):  
Social Media ◽  
Media Campaign ◽  
Audience Engagement ◽  
Media Campaigns ◽  
Building Relationships ◽  
Transmedia Storytelling ◽  
Fan Engagement

Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with relevant practices on how to develop social media strategies and building relationships with and between the fans. Drawing upon theories of community facilitation and ‘transmedia storytelling’, as well as the method of autoethnography, our finding is that RallytheWorld, through its audience engagement techniques provided WRC fans with a new experience while respecting the championship’s sporting traditions. This combination, we argue, made RallytheWorld a qualitatively better offer to rally fans than comparable social media campaigns in the WRC.

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