Using ICT for Boosting Fan Engagement: A Rally Case Study

2021 ◽  
Author(s):  
Viktor Gabaj ◽  
Ivan Slivar ◽  
Marin Vukovic ◽  
Goran Vujisic
Keyword(s):  
Fan Engagement

scholarly journals Fan Engagement in Motorsports: A Case of the FIA World Rally Championship

2019 ◽  
Vol 5 (1) ◽  
pp. 31-44
Author(s):  
Hans Erik Næss ◽  
Sam Tickell
Keyword(s):  
Social Media ◽  
Media Campaign ◽  
Audience Engagement ◽  
Media Campaigns ◽  
Building Relationships ◽  
Transmedia Storytelling ◽  
Fan Engagement

Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with relevant practices on how to develop social media strategies and building relationships with and between the fans. Drawing upon theories of community facilitation and ‘transmedia storytelling’, as well as the method of autoethnography, our finding is that RallytheWorld, through its audience engagement techniques provided WRC fans with a new experience while respecting the championship’s sporting traditions. This combination, we argue, made RallytheWorld a qualitatively better offer to rally fans than comparable social media campaigns in the WRC.

scholarly journals "Emotions-Only" versus "Special People": Genre in fan discourse

2008 ◽  
Vol 1 ◽  
Author(s):  
Louisa Ellen Stein
Keyword(s):  
Science Fiction ◽  
Gender Representation ◽  
Strong Reaction ◽  
Character Identification ◽  
Close Study ◽  
And Gender ◽  
Fan Engagement ◽  
Special People

This essay looks at genre as a complex set of discursive threads running unevenly through production, TV text, and fan reception. Through a case study of the reception of fan favorite Roswell, this essay interrogates the role of genre in spectatorship. In its mixing of teen and science fiction elements, Roswell trod upon contested generic spaces, eliciting strong reaction from its viewers. Connections between genre and gender came to the fore, as producer commentary linked science fiction with male audiences and teen romance with female audiences. Fans responded with analyses that greatly complicated and at times overtly rejected industrial suppositions regarding the gendered work of genre. Through these fan conversations, we can witness the complexity of genre as discursive thread moving through not only TV texts but also multivariant fan responses. I intend this essay to work at two levels. My analysis of fan responses to Roswell models the possibilities of a close study of genre discourse. At the same time, my case study probes the nature of genre in fan engagement, as genre discourses intersect with other fan concerns such as character identification, perceptions of textual quality, and questions of gender representation. While we cannot necessarily look to fan accounts for proof of how viewers engage with genre, they do tell us how fans frame their engagement with genre, how they incorporate genre into their performance of fannishness, and how they perform and thus enact genre itself as a shared cultural process.

scholarly journals Sites of participation: Wiki fandom and the case of Lostpedia

2009 ◽  
Vol 3 ◽  
Author(s):  
Jason Mittell
Keyword(s):  
User Generated Content ◽  
Game Play ◽  
Extensive Experience ◽  
Award Winning ◽  
History Of ◽  
Participant Observer ◽  
Fan Engagement ◽  
Shared Site ◽  
Participation Game

This essay explores the award-winning fan site Lostpedia to examine how the wiki platform enables fan engagement, structures participation, and distinguishes between various forms of content, including canon, fanon, and parody. I write as a participant-observer, with extensive experience as a Lostpedia reader and editor. The article uses the "digital breadcrumbs" of wikis to trace the history of fan creativity, participation, game play, and debates within a shared site of community fan engagement. Using the Lostpedia site as a case study of fan praxis, the article highlights how issues like competing fandoms, copyright, and modes of discourse become manifest via the user-generated content of a fan wiki.

Winning With Apps: A Case Study of the Current Branding Strategies Employed on Professional Sport Teams’ Mobile Apps

2014 ◽  
Vol 7 (3) ◽  
pp. 399-416 ◽  
Author(s):  
Brandi Watkins ◽  
Regina Lewis
Keyword(s):  
Mobile Apps ◽  
Professional Sports ◽  
Marketing Strategies ◽  
Sports Teams ◽  
Analysis Methodology ◽  
Quantitative Content ◽  
Branding Strategies ◽  
Sport Teams ◽  
Fan Engagement

In this case study, the authors take a first look at how professional sports teams are using mobile apps as part of their branding and marketing strategies, as well as to enhance fan experience. Through the use of quantitative content-analysis methodology, professional sports teams’ mobile apps (N = 72) are analyzed to assess branding and marketing strategies and opportunities for fan engagement. The branding strategies most prevalent on the mobile apps include information about the teams and their performance. In terms of marketing strategies, 32 of the mobile apps provide an opportunity for fans to purchase team merchandise, and 75% provide an opportunity for fans to purchase tickets. Fan-engagement features that were most prevalent in mobile apps include check-in features (40%) and fantasy-league information (33%). Nearly 90% of mobile apps in the sample integrated Twitter, while 65% provided fans with access to Facebook.

The Genesis and Internal Dynamics of El Salvador's People's Revolutionary Army, 1970–1976

2014 ◽  
Vol 38 (01) ◽  
pp. 102-129
Author(s):  
ALBERTO MARTÍN ÁLVAREZ ◽  
EUDALD CORTINA ORERO
Keyword(s):  
Latin America ◽  
El Salvador ◽  
Early Years ◽  
Left Wing ◽  
Internal Dynamics ◽  
Internal Coherence ◽  
The 1960S

AbstractUsing interviews with former militants and previously unpublished documents, this article traces the genesis and internal dynamics of the Ejército Revolucionario del Pueblo (People's Revolutionary Army, ERP) in El Salvador during the early years of its existence (1970–6). This period was marked by the inability of the ERP to maintain internal coherence or any consensus on revolutionary strategy, which led to a series of splits and internal fights over control of the organisation. The evidence marshalled in this case study sheds new light on the origins of the armed Salvadorean Left and thus contributes to a wider understanding of the processes of formation and internal dynamics of armed left-wing groups that emerged from the 1960s onwards in Latin America.

Culture and the plasticity of perception

2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Lifshitz ◽  
T. M. Luhrmann
Keyword(s):  
Cultural Context ◽  
Sensory Experience ◽  
Cultural Learning ◽  
The World

Abstract Culture shapes our basic sensory experience of the world. This is particularly striking in the study of religion and psychosis, where we and others have shown that cultural context determines both the structure and content of hallucination-like events. The cultural shaping of hallucinations may provide a rich case-study for linking cultural learning with emerging prediction-based models of perception.

Dual systems for all: Higher-order, role-based relational reasoning as a uniquely derived feature of human cognition

2019 ◽  
Vol 42 ◽  
Author(s):  
Daniel J. Povinelli ◽  
Gabrielle C. Glorioso ◽  
Shannon L. Kuznar ◽  
Mateja Pavlic
Keyword(s):  
Temporal Reasoning ◽  
Higher Order ◽  
Important Case ◽  
Human Cognition ◽  
Relational Reasoning ◽  
Dual Systems ◽  
First Order ◽  
Reasoning System ◽  
Role Based

Abstract Hoerl and McCormack demonstrate that although animals possess a sophisticated temporal updating system, there is no evidence that they also possess a temporal reasoning system. This important case study is directly related to the broader claim that although animals are manifestly capable of first-order (perceptually-based) relational reasoning, they lack the capacity for higher-order, role-based relational reasoning. We argue this distinction applies to all domains of cognition.

Sociocultural memory development research drives new directions in gadgetry science

2019 ◽  
Vol 42 ◽  
Author(s):  
Penny Van Bergen ◽  
John Sutton
Keyword(s):  
Episodic Memory ◽  
Autobiographical Memory ◽  
Developmental Psychology ◽  
Cross Cultural ◽  
Memory Development ◽  
Development Research ◽  
Cultural Research ◽  
New Directions ◽  
Cross Cultural Research

Abstract Sociocultural developmental psychology can drive new directions in gadgetry science. We use autobiographical memory, a compound capacity incorporating episodic memory, as a case study. Autobiographical memory emerges late in development, supported by interactions with parents. Intervention research highlights the causal influence of these interactions, whereas cross-cultural research demonstrates culturally determined diversity. Different patterns of inheritance are discussed.

Construction of plastic contact deformation maps on ceramics: a case study on aluminum nitride

1996 ◽  
Vol 54 ◽  
pp. 636-637
Author(s):  
D. L. Callahan
Keyword(s):  
Plastic Deformation ◽  
Aluminum Nitride ◽  
Mechanical Response ◽  
Three Dimensional ◽  
Bright Field Image ◽  
Perfectly Plastic ◽  
Contrast Analysis ◽  
Deformation Patterns

Modern polishing, precision machining and microindentation techniques allow the processing and mechanical characterization of ceramics at nanometric scales and within entirely plastic deformation regimes. The mechanical response of most ceramics to such highly constrained contact is not predictable from macroscopic properties and the microstructural deformation patterns have proven difficult to characterize by the application of any individual technique. In this study, TEM techniques of contrast analysis and CBED are combined with stereographic analysis to construct a three-dimensional microstructure deformation map of the surface of a perfectly plastic microindentation on macroscopically brittle aluminum nitride.The bright field image in Figure 1 shows a lg Vickers microindentation contained within a single AlN grain far from any boundaries. High densities of dislocations are evident, particularly near facet edges but are not individually resolvable. The prominent bend contours also indicate the severity of plastic deformation. Figure 2 is a selected area diffraction pattern covering the entire indentation area.

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