Public relations is omnipresent and covers a variety of sub-disciplines. This third volume of ‘Special Fields of PR’ by Eiselsberg/Krumpel deals with storytelling, investor relations, guerrilla PR, social media, and person and product PR, in which theory and practice are pleasantly combined for the reader. Experts from each discipline were interviewed for each chapter in order to guarantee the readers a comprehensive overview of the subject.
With contributions by
Julia Deutsch, Elisabeth Geißegger, Sofia Schrötter, Johanna Erd, Monika Kovarova-Simecek, Cornelia Ecker, Sonja Kollerus, Angelika Mayer, Flora Messerklinger, Davina Brunnbauer, Oliver Müllner, Madeleine Serlath, Marisa Soukal, Barbara Hackl, Gloria Huter, Kerstin Schreihans, Melinda Seittinger, Judith Theuretzbacher.
Financial Public Relations: For the Business Corporation (Book Review)