Die Bedeutung von Investor Relations und Public Relations

2002 ◽  
pp. 26-41
Author(s):  
Alexander Kirchner ◽  
Raimund Brichta
Keyword(s):  
Public Relations ◽  
Investor Relations

Spezialgebiete der Public Relations - Teil III

2019 ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Theory And Practice ◽  
Investor Relations ◽  
Comprehensive Overview ◽  
The Subject

Public relations is omnipresent and covers a variety of sub-disciplines. This third volume of ‘Special Fields of PR’ by Eiselsberg/Krumpel deals with storytelling, investor relations, guerrilla PR, social media, and person and product PR, in which theory and practice are pleasantly combined for the reader. Experts from each discipline were interviewed for each chapter in order to guarantee the readers a comprehensive overview of the subject. With contributions by Julia Deutsch, Elisabeth Geißegger, Sofia Schrötter, Johanna Erd, Monika Kovarova-Simecek, Cornelia Ecker, Sonja Kollerus, Angelika Mayer, Flora Messerklinger, Davina Brunnbauer, Oliver Müllner, Madeleine Serlath, Marisa Soukal, Barbara Hackl, Gloria Huter, Kerstin Schreihans, Melinda Seittinger, Judith Theuretzbacher.

scholarly journals Measuring investor relations and financial communication: an empirical test of scales of public relations

Organicom ◽  
2021 ◽  
Vol 18 (35) ◽  
pp. 95-115
Author(s):  
Alexander V. Laskin
Keyword(s):  
Public Relations ◽  
Empirical Test ◽  
Investor Relations ◽  
The Public ◽  
Financial Communication

Models of public relations became one of the most researched paradigms in public relations. Yet, after their reconceptualization into dimensions, researchers focused on developing models/dimensions virtually disappeared. This study proposes to continue this research by reconceptualizing models/dimensions into the public relations scales. This paper reports the first empirical test of the Scales of Public Relations by applying them to one of PR specializations – investor relations.

scholarly journals Creating Firm Disclosures

2019 ◽  
Vol 4 (2) ◽  
pp. 1-31 ◽  
Author(s):  
Amir Amel-Zadeh ◽  
Alexandra Scherf ◽  
Eugene F. Soltes
Keyword(s):  
Firm Performance ◽  
Public Relations ◽  
Field Data ◽  
Investor Relations ◽  
Senior Leadership ◽  
Conference Calls ◽  
Organizational Processes ◽  
Different Types ◽  
Prior Literature ◽  
Public Disclosures

Managers expend significant time and effort preparing disclosures about firm performance and strategy. Although prior literature has explored how variation in the style and presentation of disclosures impacts investors' perceptions of firms, little is known about how firms actually create these disclosures and how this process impacts presentation. Based on field data collected from nearly 200 firms, we show that there is considerable variation in who prepares disclosures, when they are prepared, and the amount of effort expended by different types of managers (e.g., legal, public relations/marketing, finance, investor relations, senior leadership). We find that these differences in organizational processes are associated with differences in the structure, style, and tone of 10-Ks and conference calls. Ultimately, our investigation begins to illuminate how individual managerial efforts vary across firms and contribute to differences in public disclosures.

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