scholarly journals Muddling Through Destination Marketing: Experiences from the North West Province, South Africa

2021 ◽  
pp. 592-607
Author(s):  
Lisebo Agnes Tseane-Gumbi ◽  
Victor Ojakorotu
Keyword(s):  
Developing Countries ◽  
Industrial Revolution ◽  
White Paper ◽  
Marketing Strategies ◽  
Destination Marketing ◽  
North West ◽  
The North ◽  
Positioning Strategy ◽  
North West Province ◽  
Marketing Positioning

Globalization propagates the dominance of internationalization and the shortage of resources to strengthen competitive edges is apparent. The 4th Industrial Revolution (4IR) in developing countries is still a wish rather than a reality, putting more strains on destinations located in developing countries and hampers destination marketing strategies. This paper examines the rationale for destinations’ confusion over their positioning status, using the North West Province as a reference point. The paper adopts a qualitative design which was sourced through reviews of destination marketing strategies, white paper tourism policy and provinces’ tourism websites. The reviews were further analyzed using content analysis. The results indicate that the province positions itself as a cultural and heritage destination and that cultural and heritage activities account for less than 5%. Also, the results indicate a mismatch of the province’s strong attributes and marketing positioning strategy. The paper concludes that the province would become the hub of destination marketing and huge patronage if it focuses on its strengths and main competitive edge, namely the social activities, shopping, eating out, nightlife, and natural attractions such as the sun, dunes, and platinum mines.

scholarly journals Rewards: A predictor of well-being and service quality of school principals in the North-West province

2016 ◽  
Vol 15 ◽  
Author(s):  
Kamohelo Nthebe ◽  
Nicolene Barkhuizen ◽  
Nico Schutte
Keyword(s):  
Service Quality ◽  
Service Delivery ◽  
Work Engagement ◽  
School Principals ◽  
Well Being ◽  
North West ◽  
The North ◽  
Total Rewards ◽  
North West Province

Orientation: School principals have an important role to play in the quality of service delivery in schools. Evidence suggests that school principals are generally poorly compensated, which has an adverse impact on their well-being and subsequent service quality orientation.Research purpose: This study investigated whether rewards are a predictor of well-being and service orientation of school principals in the North-West province.Motivation for the study: Effective school principals are fundamental to the success of any school, which necessitates the establishment of an effective reward and remuneration system.Research design, approach and method: Quantitative research was carried out among school principals (N = 155) in four districts of the North-West province. The Total Rewards Scale, Maslach’s Burnout Inventory – General Survey, the Utrecht Work Engagement Scale and the SERVQUAL measure were administered among the principals.Main findings: The results showed that rewards are a significant predictor of the well-being and service quality of school principals. The results further showed that burnout significantly reduces the service quality of school principals. No significant relationships were found between work engagement and the service quality of school principals.Practical/managerial implications: An effective total rewards system enhances the well-being of school principals and, subsequently, their willingness and commitment to delivering quality services.Contribution: The results of this study point out some key elements that need to be considered by the Department of Education to enable quality service delivery in South African schools.

scholarly journals Experiences of mothers of sexually abused children in North-West province, post disclosure

Curationis ◽  
2016 ◽  
Vol 39 (1) ◽  
Author(s):  
Gaboipolelwe M. Masilo ◽  
Mashudu Davhana-Maselesele
Keyword(s):  
Sexual Abuse ◽  
Sexually Abused ◽  
Secondary Trauma ◽  
Emotional Pain ◽  
Abused Children ◽  
North West ◽  
South African Police Service ◽  
The North ◽  
North West Province ◽  
Sexually Abused Children

Background: Sexual violence against children is increasing at an alarming rate in South Africa. In 2010 the South African Police Service (SAPS) reported 21 538 rape cases of children under 18 years. In the North-West province (NWP) 5039 incidents of rape cases were reported in 2009. Mothers often experience emotional pain following child sexual abuse disclosure. It is seldom acknowledged that these mothers experience trauma and need support, post disclosure. The researcher has no known evidence of research conducted on the experiences of these mothers in NWP. Objective: The objective of the study was to explore and describe the experiences of mothers of sexually abused children post disclosure of the abuse. Method: The research design was qualitative, exploratory, descriptive and contextual. Purposive sampling was used to select mothers of sexually abused children aged 23 to 59 years whose children ranged from 0 to 16 years. Permission to conduct the study was sought from the Provincial Department of Health and informed consent was obtained from the mothers. Interviews were conducted with a sample of n = 17 until data saturation. Data were collected through in-depth interviews using a voice recorder and field notes to enhance triangulation. Tesch’s method of open coding was used to analyse data. Results: Findings indicated that mothers experienced emotional pain post sexual abuse. They expressed shock, anger and guilt for not noticing the abuse. They showed significant depression as a result of lack of support by stakeholders. Conclusion: Mothers experienced secondary trauma that poses social and psychological challenges with far-reaching implications.

Goat farmers production objectives and trait preferences in the North West province of South Africa: An approach to identify selection criteria for community-based breeding program

2021 ◽  
Vol 12 (2) ◽  
pp. 64-75
Author(s):  
Fortunate Mtshali Thobile ◽  
Ntanganedzeni Mapholi Olivia ◽  
Tebogo Ncube Keabetswe ◽  
Farai Dzomba Edgar ◽  
C. Matelele Tlou ◽  
...  
Keyword(s):  
South Africa ◽  
Selection Criteria ◽  
Breeding Program ◽  
Community Based ◽  
North West ◽  
The North ◽  
North West Province ◽  
Trait Preferences ◽  
Production Objectives
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