scholarly journals TV meteorologists at MET Norway as climate communicators

2021 ◽  
Vol 18 ◽  
pp. 27-31
Author(s):  
Anders Doksæter Sivle ◽  
Amalie Kvame Holm ◽  
Jelmer Jeuring ◽  
Hans Olav Hygen ◽  
Mai-Linn Finstad Svehagen
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Climate Change Communication ◽  
Press Releases ◽  
Change Communication ◽  
Wide Range ◽  
Tv News ◽  
Integrate Research ◽  
Meteorological Institute

Abstract. Climate change ought to be a natural part of the weather conversation on TV, radio and social media. Inspired by similar projects in other countries, the Norwegian Meteorological institute established a project in 2019 to develop their TV meteorologists as climate change communicators. The main objective in the project was to integrate research-based, localized climate content in the weather presentation, as to inform and engage the Norwegian public about climate change. Over a period of almost two years, the project has produced several climate stories on the national TV-news. The majority of the stories have also been shared through social media and through press releases to reach a wide range of audiences. In this paper, experiences from the project at the Norwegian Meteorological institute are shared along with recommendations for climate communication. We claim that TV meteorologists can have an important role in climate change communication, with a potential that is often not yet fully realized, and give our thoughts on how to further develop their role.

Climate Change Communication on Facebook, Twitter, Sina Weibo, and Other Social Media Platforms

2017 ◽  
Author(s):  
Edson C. Tandoc ◽  
Nicholas Eng
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Media Coverage ◽  
News Coverage ◽  
Research Approach ◽  
Climate Change Communication ◽  
Climate Change Research ◽  
Sina Weibo ◽  
Change Communication ◽  
Social Media Platforms

While initial research on climate change communication focused on traditional media, such as news coverage of climate change and pro-environmental campaigns, scholars are increasingly focusing on the role of social media platforms, such as Facebook, Twitter, YouTube, and Sina Weibo. Social media platforms provide a space for three important domains of climate change communication: information, discussion, and mobilization. First, social media platforms have been used by scientists, activists, journalists, and ordinary people to share and receive reports about climate change. Policymakers and academics also use social media for climate change research. Second, social media platforms provide users with a space to discuss climate change issues. Scientists and journalists use social media to interact with the public, who also use social media to criticize policies, as well as media coverage. Finally, social media platforms have been used to coordinate rescue and relief operations in the aftermath of climate change–related disasters, as well as to organize movements and campaigns about climate change. However, most research about climate change communication in social media spaces are based on quantitative analysis of tweets from Western countries. While this body of work has been illuminating, our understanding of social media’s increasingly important role in climate change communication will benefit from a more holistic research approach that explores social media use in climate change communication across a variety of platforms, cultures, and media systems.

Strategies for climate change communication through social media: Objectives, approach, and interaction

2021 ◽  
pp. 1329878X2110380
Author(s):  
Bienvenido León ◽  
Michael Bourk ◽  
Wiebke Finkler ◽  
Maxwell Boykoff ◽  
Lloyd S Davis
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Climate Change Communication ◽  
Structured Interviews ◽  
Scientific Consensus ◽  
Change Communication ◽  
The Social ◽  
Different Characteristics ◽  
Social Debate

Social media are prominent channels to foster the social debate about climate change. This research explores the strategies that institutions supporting scientific consensus on climate change undertake in order to communicate through social media. We conducted 21 semi-structured interviews with community managers and communication directors of organizations of different characteristics in several countries. From the responses we have identified strategies that are based on communicators’ perceptions and experience. We identified strategies that: (a) orientate the communication objectives, (b) help to approach citizens in an effective way, and (c) create interaction with the users. This provides a repertoire of well-grounded strategies that can work as a guide that may help organizations to design their actions to communicate climate change through social media. We conclude that including higher levels of interaction in social media strategies remains a challenge that could lead to a more effective social debate on climate change.

scholarly journals Perspectives of artist–practitioners on the communication of climate change in the Pacific

2018 ◽  
Vol 10 (2) ◽  
pp. 323-339 ◽  
Author(s):  
Stuart Capstick ◽  
Sarah Hemstock ◽  
Ruci Senikula
Keyword(s):  
Climate Change ◽  
Pacific Islands ◽  
Climate Impacts ◽  
Climate Change Communication ◽  
Content Type ◽  
Change Communication ◽  
The Pacific ◽  
Research Interviews ◽  
Practical Implications

Purpose This study aims to investigate the role of the visual arts for communicating climate change in the context of the Pacific islands, through the perspectives of artists and climate change practitioners. Design/methodology/approach As part of an “Eco Arts” project carried out in Fiji, semi-structured research interviews were undertaken with artists and climate change practitioners. Findings Participants’ motivations to produce art reflected their personal concerns about, and experiences of, climate change. There was an intention to use art-based approaches to raise awareness and promote action on climate change. The artwork produced drew on metaphors and storytelling to convey future climate impacts and aspects of climate change relevant to Fijian and Pacific communities. Research limitations/implications The study reports the perspectives of participants and discusses the potential uses of arts communication. Conclusions cannot be drawn from the findings regarding the effectiveness of specific artwork or of arts communication as a general approach. Practical implications The research offers suggestions for the inclusion of creative approaches to climate change communication within education and vocational training. A consideration of the perspectives of artist–practitioners has implications for the design and conduct of climate change communication. Social implications The involvement of artist–practitioners in the communication of climate change offers the potential for novel discussions and interpretations of climate change with individuals and within communities, which complement more formal or scientific communication. Originality/value The present study identifies the motivations and objectives of artist–practitioners involved in climate change communication. The authors highlight the role of personal experience and their use of artistic concepts and creative considerations pertinent to the geography and culture of the Pacific region.

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