Adaptive behaviours and risk awareness during catastrophic events: the case of the Vaia storm in North-Eastern Italy

Author(s):  
Mara Thiene ◽  
Cristiano Franceschinis ◽  
Marco Borga ◽  
Anna Scolobig

<p>On October 29<sup>th</sup> 2018, the Vaia storm hit the mountainous areas in North-Eastern Italy with high wind speeds, heavy gusts and extreme rainfall, leading to major socio-economic damages (two casualties, entire communities isolated for weeks, damages to buildings and infrastructures, etc.). It caused major damages to forests, losses to ecosystem services, and severe short as well as long term socio-economic consequences. As such, this event provides a concrete example of the scale of the hazard to communities and ecosystems and of the involved risks and impacts, including those on the economy, institutions and local communities.</p><p>Given this background, our study aims at understanding how individuals affected by the storm: i) detected the potentially dangerous circumstances, ii) reacted to the storm, iii) adapted their routine to cope with the consequence of the event, iv) changed their risk awareness and perception after the event.</p><p>To achieve these objectives, we developed a web-based survey addressing 1,500 ca. inhabitants of the Veneto and Trentino Alto Adige regions, two areas that suffered major consequences from the event. The survey quantitatively documented behavioural responses associated with the Vaia event and included questions related to: i) whether respondents changed their normal routine during the storm and if so for what reason; ii) information received before and during the event and how respondents reacted to it; iii) damage suffered during the event; iv) risk awareness and how it changed after the event; v) personal protection measures adopted before and after the event; vi) respondents' attitudinal and psychological traits, with specific reference to Protection Motivation Theory (Rogers, 1975, 1997; McMath and Prentice-Dunn,2005), a well-established theory on risk behaviour.</p><p>Data analysis is expected to reveal what are the key characteristics (maybe better factors?) affecting individual behaviours in a dangerous situation, with particular attention to the reasons that drive citizens to change their activities and daily routines during catastrophic events. Specifically, data will be used at first to develop a multivariate statistical analysis to define the determinants of adaptive behaviours and risk awareness. Secondly, they will be used to estimate probabilistic models (Latent Class models) that allow to segregate respondents (and hence the population of reference) in different groups sharing a similar profile in terms of behaviour and attitudes towards the catastrophic event under study. Probability to belong to different behavioural groups will be explained by individuals’ characteristics, such as socio-demographics and psychological traits related to the Protection Motivation Theory. The results will help to better understand societal responses to natural hazards and to explain why certain groups within broader communities are more risk aware and prepared than others. In turns, this will allow to design effective risk management strategies and inform policies and communication strategies aimed at increasing the citizen adaptive capacity.  </p>

2020 ◽  
Vol 48 (8) ◽  
pp. 865-879
Author(s):  
Megan C. Good ◽  
Michael R. Hyman

PurposeThe purpose of this paper is to apply protection motivation theory (PMT) to brick-and-mortar salespeople's responses to customers' fear appeals.Design/methodology/approachThe approach is to develop a conceptual model for the effect of customers' fear appeals on brick-and-mortar salespeople.FindingsPMT relates to the influence of customers' fear appeals on brick-and-mortar salespeople's behaviours. The salesperson's decision whether to follow a retail manager's suggestion about ways to mitigate a customer's fear appeal depends on believed threat severity, believed threat susceptibility, response efficacy, self-efficacy and response costs.Research limitations/implicationsPMT is applied to a new domain: brick-and-mortar salespeople. Although a powerful yet universal emotion, only limited research has examined fear within this group.Practical implicationsUnderstanding salespeople's fears will help retail managers identify strategies for encouraging adaptive behaviours and deterring maladaptive behaviours by salespeople.Originality/valueA model relating customers' fear appeals to salespeople's behaviours is introduced.


2015 ◽  
Author(s):  
Lynn Williams ◽  
Susan Rasmussen ◽  
Adam Kleczkowski ◽  
Savi Maharaj ◽  
Nicole Cairns

2021 ◽  
Vol 79 (1) ◽  
Author(s):  
Joris Adriaan Frank van Loenhout ◽  
Kirsten Vanderplanken ◽  
Bénédicte Scheen ◽  
Stephan Van den Broucke ◽  
Isabelle Aujoulat

Abstract Background Since the start of the COVID-19 outbreak, the Belgian government has implemented various infection prevention and control measures. This study assessed the extent to which the general population in Belgium adhered to these measures, and which determinants were associated with adherence. Methods We undertook an internet survey among a sample of the Belgian population, representative for sex, age, socio-economic status and province. The questionnaire included various demographic, socio-economic and health-related questions, and also drew upon the Protection Motivation Theory as a theoretical framework to measure levels of perceived severity, vulnerability, perceived usefulness of the measures (response efficacy), perceived personal capacity to adhere (self-efficacy), and past and future adherence. Data were collected in Dutch and French, the main languages of Belgium. Results Our study was carried out in September 2020, and the number of respondents was 2008. On average, respondents provided high scores for each of the measures in place in September in terms of response efficacy (range of 3.54–4.32 on 1 to 5 Likert-scale), self-efficacy (range of 3.00–4.00), past adherence (4.00–4.68) and future adherence (3.99–4.61). The measure that overall received the highest scores was wearing a face mask in public spaces, while ‘the social bubble of 5’ generally received the lowest scores. There was a statistically significant relationship between response efficacy and self-efficacy on the one hand and (past and future) adherence on the other hand, in a multivariate model corrected for confounders. Vulnerability and severity did not show statistical significance. Conclusion Risk communication regarding COVID-19 should place a stronger emphasis on helping people understand why implemented measures are useful and how they can be put into practice, more than on increasing fear appeals.


Author(s):  
Steffi Haag ◽  
Mikko Siponen ◽  
Fufan Liu

Protection motivation theory (PMT) is one of the most commonly used theories to examine information security behaviors. Our systematic review of the application of PMT in information systems (IS) security and the comparison with its application for decades in psychology identified five categories of important issues that have not yet been examined in IS security research. Discussing these issues in terms of why they are relevant and important for IS security, and to what extent IS research has not considered them, offers new research opportunities associated with the study of PMT and IS security threats. We suggest how future studies can approach each of the open issues to provide a new road map for quantitative and qualitative IS scholars.


Sign in / Sign up

Export Citation Format

Share Document