EDUKASI PELABELAN KEMASAN PRODUK BAGI KARYAWAN TOKO RITEL MODERN DI KOTA PALEMBANG

ABSTRAKiTahun 2018, di Palembang banyak berdiri toko ritel modern khususnya yang berada di bawah koperasi Syariah 212. Ada 20 toko yang berdiri pada tahun tersebut dan tersebar di dalam kota Palembang dan beberapa toko di luar kota Palembang. Hal ini tentu dibutuhkan pekerja layanan yang memahami bagaimana pengelolaan barang ritel hususnya pelabelan kemasan produk pangan yang sesuai dengan peraturan yang berlaku. Kurangnya pemahaman dari pekerja layanan mengakibatkan banyaknya keluhan konsumen. Tentu ini sangat merugikan baik pihak pemilik toko maupun konsumennya. Kegiatan bertujuan untuk meningkatkan pemahaman para pengelola ritel modern terhadap pelabelan pada kemasan produk. Kegiatan edukasiidiikuti oleh para pengelola toko yang terdiri dari pelayan, kasir, supervisor dan kepala toko ritel modern 212 yang ada di kota Palembang dan sekitarnya. Kegiatan dilakukan dengan metode ceramah, diskusi dan praktek di toko ritel. Materi yang diberikan meliputi seluruh informasi yang terdapat dalam kemasan produk pangan, sesuai dengan peraturan badan pengawas obat dan makanan nomor 31 tahun 2018 tentang label pangan olahan. Pengetahuan peserta meningkat secara signifikan setelah diberikan pembelajaran. Kata kunci: edukasi; pelebelan; ritel ABSTRACT2018, there are many modern retail stores n Palem In 2018, there were many modern retail stores in Palembang, especially those under the Sharia 212 cooperative. There were 20 stores that were established that year and spread across the city of Palembang and several shops outside the city of Palembang. This of course requires service workers who understand how to manage retail goods, especially labeling food product packaging in accordance with applicable regulations. Lack of understanding from service workers resulted in many consumer complaints. Of course this is very detrimental to both shop owners and consumers. The activity aims to increase the understanding of modern retail managers on labeling on product packaging. Educational activities were followed by store managers consisting of waiters, cashiers, supervisors and heads of modern retail stores 212 in the city of Palembang and its surroundings. Activities are carried out using lecture, discussion and practice methods in retail stores. The material provided includes all information contained in food product packaging, in accordance with the regulation of the drug and food regulatory agency number 31 of 2018 concerning processed food labels. Participants' knowledge increased significantly after being given the lesson. Keywords: education; labeling; retail

Creating sustainable value through food waste management: does retail customer value proposition matter?

PurposeThis research aims to explore retail managers' views on how food waste (FW) management activities contribute to sustainable value creation and how the customer value proposition (CVP) for a given food retailer interacts with their approaches to FW management.Design/methodology/approachA three-stage exploratory qualitative approach to data collection and analysis was adopted, involving in-depth interviews with retail managers, documentary analysis of multiple years of relevant corporate reports and email validation by seven major UK grocery retailers. Thematic content analysis supplemented by word similarity cluster analysis, two-step cluster analysis and crisp-set qualitative comparative analysis was undertaken.FindingsFW management practices have been seen by retail managers to contribute to all forms of sustainable value creation, as waste reduction minimises environmental impact, saves costs and/or serves social needs, whilst economic value creation lies at the heart of retail FW management. However, retail operations are also framed by CVP and size of a retailer that enable or inhibit the adoption of certain FW management practices. Low-price retailers were more likely to adopt practices enabling them to save costs. Complicated cost-incurring solutions to FW were more likely to be adopted by retailers associated with larger size, high quality and a range of services.Originality/valueThis study is the first of its kind to empirically explore retail managers' perception of sustainable value creation through FW management activities and to provide empirical evidence of the linkages between retail CVP and sustainable value creation in the context of retail FW management.

Retail crowding: meta-analysis of contextual and cultural moderators

PurposeAlthough academics and retail managers share a common belief that crowded stores generate more sales, there is a growing concern about the negative impact of retail crowding on customer relationship management (CRM). This research aims to understand the underlying processes driving the effect, and it explores potential moderators that may mitigate the negative effects on consumer satisfaction.Design/methodology/approachThis research employs a meta-analysis on retail crowding effects and potential moderators.FindingsThe integrative model of retail crowding reveals that social needs, crowd similarity, crowd expectation and uncertainty avoidance mitigate the negative retail crowding effects on satisfaction.Research limitations/implicationsThe authors advance the retailing literature by synthesizing recent studies on retail crowding. The findings also provide a clearer understanding of the mediating role of negative emotions in the relationship between retail crowding and satisfaction.Practical implicationsThis research offers guidance for retail managers on how to mitigate the harmful effects of crowding on customer satisfaction.Originality/valueThis research contributes to the retailing literature and offers guidance for retailers on how to mitigate the harmful effects of crowding on cvustomer satisfaction. Our moderation analyses provide insights into how and when crowding drives consumer satisfaction.

Does Corporate Social Responsibility Affect Consumers’ Purchase Intention in Retailing Industry in Hong Kong?

Hong Kong has been known as a shopping paradise that attracts tourists from all over the world. However, in recent years, the retailing industry in Hong Kong has fallen into dire straits and it will be facing more challenges in the future. Therefore this research aims to study the determinants affecting consumers’ purchase intention in the retailing industry in Hong Kong. There are five variables proposed. The independent variables include value-driven motive of CSR and perceived CSR. The dependent variable is purchase intentions. Corporate reputation and consumer trust are both independent and dependent variables. Quantitative research method was used. Data was collected in Hong Kong with convenience sampling method in collecting responses from all adults. Online questionnaires using a 5-point Likert scale are distributed through social media. The questionnaire encompassing 22 items in measuring the five constructs in this research model, eventually, there are 249 effective responses applied in this research. Partial least squares structural equation model (PLS-SEM) shows that five out of six hypotheses are found to be supported except the hypothesis concerning the relationship between value-driven motive and purchase intention. The research reveals that there is a positive relationship between perceived CSR, corporate reputation, consumer trust with purchase intention. At the same time, perceived CSR is positively related to corporate reputation, and corporate reputation is positively related to consumer trust. The research gives a good theoretical framework to further research especially in CSR. For managerial issues, retail managers are recommended to identify and promote CSR activities that best reflect their particular product or service. This will ultimately benefit Hong Kong's retailing industry as a whole.

The critical factors shaping customer shopping experiences with innovative technologies

PurposeThe purpose of this study is to explore the customer shopping experience in the innovative technology setting. Specifically, the purpose is to understand how do innovative technologies influence the customer shopping experience?Design/methodology/approachThis qualitative, explorative study has characteristics of a phenomenological research strategy. The data were collected from four focus groups and ten in-depth interviews with consumers. Abductive approach with an implementation of content analysis was used as a method of analysis.FindingsThe results show that there are three critical factors in customer's shopping experience in the context of innovative technologies; (1) channel choice, (2) value dimensions related to convenience and enjoyment, and (3) social interaction. All factors are highly intertwined and influence each other.Originality/valueThis study contributes to customer experience literature by offering a framework for understanding customer shopping experiences in the innovative technology setting. These findings have important implications for retail managers seeking to enhance customer experience and achieve a competitive advantage by utilizing innovative technology.

Ease or excitement? Exploring how concept stores contribute to a retail portfolio

PurposeThe study aims to explore how concept stores (theoretically) differ from other experience-based retail formats, and hence, how they (practically) contribute to a diversified retail store portfolio.Design/methodology/approachCase study based on semi-structured, qualitative interviews with seven IKEA retail managers, three industry experts and 26 customers of IKEA concept stores in London and Stockholm.FindingsThe concept store represents a conceptual departure from other experiential store formats. It is neither fully experiential in the sense that it is not only about marketing communications nor is it sales or profit-focused. Its aim is to be an accessible touchpoint that reduces friction on a diversified customer journey with its value to the retail portfolio being that it attracts new and latent customers, mitigates existing inhibiting factors and drives them to other touchpoints.Research limitations/implicationsIdeas about the different characteristics of new store formats and their potential to shape the customer experience are extended. New formats reflect innovation in retailing and are part of a retail portfolio which generates different customer expectations and determinants from traditional store formats which provide the customers' existing reference point.Practical implicationsThe contributions of new formats should be evaluated in light of other existing formats in the portfolio and not isolated. This is particularly true when considering format cannibalisation and the potentially extended customer journey that arises when customers use traditional format stores and new concept format stores simultaneously.Originality/valuePrevious research, using sales metrics and market-based results as performance determinants, suggests negative outcomes for format diversification. Our study suggests that the contributions of the concept store format should be viewed from an overall customer journey perspective and the “performance” of different format based touchpoints are not best captured through traditional sales evaluation methods.

The Influence of Geolocated Mobile Coupons on Customer Behavior

Despite the growing interest in mobile advertising targeting smartphones' users from a business perspective, academic research is still scarce regarding the implementation of mobile coupons and their redemption in retail stores, especially when integrating the location dimension. This study is addressing the needs for new insights about customers' attitudes, considering the technological and social evolution of the use of smartphones. This article explores how product and retail managers can offer mobile coupon opportunities to increase coupon redemption among potential customers using smartphones, and potentially concerned with privacy issues. Through the theory of planned behavior, this study finds that geolocation is a relevant variable in mobile advertising for a conversion rate optimization. The results suggest that geolocation has a positive impact on behavioral intention and increases the likelihood of coupon redemption.

Profiling gifters via a psychographic segmentation analysis: insights for retailers

PurposeThe aim of this study is to profile types of gifters via a set of psychographic consumption traits (frugality, gratitude, market mavenism and novelty seeking) and identify differences among the groups regarding their gift-purchasing behavior.Design/methodology/approachBased on the data from 193 participants, the authors seek to identify and profile unique consumer segments (gifters) generated from the four psychographic consumption traits. Second, once the segments are established, the authors analyze how the segments differ across 16 unique gift-purchasing behaviors.FindingsThe data generated four distinct consumer segments: experiential gifters, considerate gifters, convenience gifters and astute gifters. Across the segments, there were differences in their gift consumption behavior (e.g. time/effort spent, desire for customization, gift presentation, derived joy, purchasing frequency, eco-friendliness, seeking assistance, regifting and more).Research limitations/implicationsUS-based sample was collected via an online panel in January; this may restrict the generalizability of the research, given that gift consumption customs may vary across different countries. Thus, future research should include participants from other geographic regions to increase the external validity of the research.Practical implicationsRetail managers can use this knowledge to devise marketing strategies focused on the gift-purchasing behaviors of each group.Originality/valueSegmenting clusters based on differences in consumption traits provides insights to retailers looking to build a competitive advantage, particularly in a gift purchasing context.

Novo Constructo de Gerenciamento da Experoência Ampliada do Cliente: Integração dos Ambientes Off-Line e On-Line

Purpose: To analyze how the integration dimensions of offline and online environments are present in the management of experiences, in the supermarket retail segmentMethod: The method focuses on analysis and categorization of the state of the art of customer experience management (CEM), according to elements of Schmitt's model (2004) - experiential environments; experience platforms; desired experiences for the brand; customer interaction interfaces; continuous innovation.Originality / Relevance: This study and its dimensions expands the concept of relationship with the customer, leading to a vision that encompasses the creation of value. It fills gaps of CEM by presenting managerial tools for the phenomenon of experience.Findings: Interactions of the CEM dimensions are presented that support the new construct named 'expanded customer experience in the supermarket', which implements the Terblanche model (2018), adding a new dimension: the integration of offline and online operations. This concerns the access of customers to the physical channel of the supermarket, integrating resources, technologies and characteristics of the digital environment, with operations under the omnichannel concept.Theoretical / methodological contributions: Theoretical framework and new construct that expands the scope of the CEM since it highlights the need to integrate the physical and virtual environments to improve experiential sensations. The study is configured as a theory for managing the stimuli that affect customers, the operations of processes in retail and the atmospheres of stores.Social / management contributions: The results help retail managers to improve customer experiences at the point of sale, getting a competitive advantage.