scholarly journals Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur

2014 ◽  
Vol 5 (1) ◽  
Author(s):  
Zohaib Ahmed ◽  
Muhammad Rizwan ◽  
Mukhtar Ahmad ◽  
Misbahul Haq
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Brand Trust

Brands Loyalty

2019 ◽  
pp. 1446-1465
Author(s):  
Maha Mourad ◽  
Karim Youssef
Keyword(s):  
Customer Satisfaction ◽  
Literature Review ◽  
Conceptual Framework ◽  
Mobile Communication ◽  
Brand Loyalty ◽  
Exploratory Study ◽  
Retail Market ◽  
Brand Trust ◽  
Quantitative Technique ◽  
Brand Affect

Over the last couple of decades, the mobile communication companies have been growing rapidly and it plays a major role in the emerging economies that can't be underestimated. This study was conducted to better understand the factors that lead to brand loyalty in the Egyptian mobile retail industry as an example of an emerging economy. Based on the literature review and an exploratory study a conceptual framework was proposed that was tested using a quantitative technique. It was launched with 245 responses to test the hypothesis using SPSS tool. The findings of the research showed that Brand Trust, Customer Satisfaction, Brand Affect, and Resale Value are determinants of Brand Loyalty. The outcomes of this study will help in better understanding the determinants of brand loyalty and can be used by marketers to know how to create loyalty of the Egyptian consumers to the multinational brands in the mobile retail market.

The mediating impact of customer satisfaction in relation of brand equity and brand loyalty

2019 ◽  
Vol 9 (1) ◽  
pp. 62-87 ◽  
Author(s):  
Sonia Kataria ◽  
Vinod Saini
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Oral Care ◽  
Perceived Value ◽  
Perceived Quality ◽  
Brand Trust ◽  
Content Type ◽  
Relationship Of ◽  
The Relationship

Purpose The purpose of this paper is to explore the inter-relationship of dimensions for consumer-based brand equity and brand loyalty with customer satisfaction as a mediator for oral care segment with special reference to Delhi and connecting areas. Design/methodology/approach For achieving the objective of this study, the theoretical model was tested through structural equation modelling. Research scales from the literature were modified for suitability. Data were collected from 250 respondents. Findings The results indicate that for the oral care segment, customer satisfaction is significantly related to the perceived quality, brand trust, perceived value of cost and lifestyle congruence. Moreover, customer satisfaction partially mediates the relationship of perceived quality and perceived value of cost with brand loyalty, whereas it fully mediates the relationship of lifestyle congruence and brand trust with brand loyalty. Thus, even for low-involvement products, consumer purchases are based on the attributes of the brand rather than being merely habitual. Originality/value The literature supports the direct influence of brand equity on brand loyalty. However, no other study has investigated the mediating role of customer satisfaction on the relationship between brand equity and brand loyalty for low-involvement products.

scholarly journals The Relationship between Word-of-Mouth, Satisfaction, Trust and Loyalty in Herbal Medicine Industry

2021 ◽  
Author(s):  
Peter Kwasi Oppong ◽  
Adelaide Gyawu ◽  
Clementina Araba Yawson
Keyword(s):  
Herbal Medicine ◽  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Word Of Mouth ◽  
Brand Management ◽  
Systematic Sampling ◽  
Brand Trust ◽  
The Impact ◽  
The Relationship

Favourable word-of-mouth, customer satisfaction and trust are essential elements for strengthening customer brand loyalty to gain a sustainable advantage in a competitive market. However, there is a relative scarcity of research on the impact of word-of-mouth and customer satisfaction on brand loyalty through the mediated role of brand trust in the herbal medicine market. Consequently, this research aimed to assess the impact of word-of-mouth and customer satisfaction on loyalty through the mediating role of trust in the herbal medicine market. A survey questionnaire was utilised to obtain empirical data from a sample of 265 customers through systematic sampling strategy. Covariance-based structural equation modelling was employed to examine the hypotheses formulated to achieve the aim of the study. The research established that positive word-of-mouth, satisfaction, and trust significantly impact loyalty in the herbal medicine market. More importantly, the research indicated that the customers` trust partially mediated the impact of word-of-mouth and customer satisfaction on loyalty in the herbal medicine market. Hence, this research contributes to advancing the extant brand management literature by establishing the intervening role of trust in the relationship between word-of-mouth, satisfaction and loyalty in the herbal medicine market. This research further provides a reference point to encourage the practitioners to develop and track the customers` word-of-mouth, satisfaction and brand trust to enhance loyalty in the industry.

Brand trust and brand loyalty in mall shoppers

2020 ◽  
Vol 38 (5) ◽  
pp. 559-572 ◽  
Author(s):  
Sunil Atulkar
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Perceived Value ◽  
Income Group ◽  
Business Environment ◽  
Perceived Quality ◽  
Shopping Mall ◽  
Emotional Attachment ◽  
Brand Trust ◽  
Content Type

PurposeIn today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers. Therefore, the present study focusses on some major constructs of emotional attachment that help in creating brand trust and brand loyalty.Design/methodology/approachStructural equation modelling using SmartPLS 2.0 software has been utilised to analyse 332 mall shoppers' data from the age group between 16 and 30 years, as they are highly brand conscious and willing to purchase branded products.FindingsThis study findings show that brand loyalty is not only directly or indirectly influenced by emotional attachment antecedents such as perceived quality, perceived value, customer satisfaction and perceived differentiation but also directly affected by brand trust. Moderating analysis on different income group structures shows that the high-income group customer moderates the result findings, as he/she is highly brand conscious and loyal towards a particular brand.Research limitations/implicationsResearch outcome provides some valuable insights to the retailers for further expansion of consumer market by using various promotional programmes and strategies that focus on the emotional factors of the customer and generate strong brand attachment. This study also suggests some useful factors such as buying pattern, paying capacity and lifestyle, which the future researchers can focus.Practical implicationsThis study suggested that shopping mall retailers should try to increase customer involvement and perception towards the brand during shopping process and clearly differentiate their brand from competitive brands by showing why and how it is better than alternative brands.Originality/valueMajor contribution of this study is the empirical analysis of emotional attachment antecedents such as perceived quality, perceived value, customer satisfaction and perceived differentiation on brand trust and loyalty especially in emerging organised retail markets.

scholarly journals The Mediating Role of Customer Satisfaction and Brand Trust between the Relationship of Perceived Value and Brand Loyalty

2021 ◽  
pp. 21-33
Author(s):  
Ikramuddin . ◽  
Mariyudi .
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Service Providers ◽  
Perceived Value ◽  
Mediating Effect ◽  
Telecommunication Service ◽  
P Value ◽  
Brand Trust ◽  
Telecommunication Services ◽  
Aceh Province

Aims: This study aims to determine the mediating effect of customer satisfaction and brand trust between perceived value and brand loyalty of telecommunications services. Study design: Research paper. Place and Duration of Study: This research was conducted on telecommunication service product users in Aceh province, between 2019 to 2021. Methodology: The population in this study are telecommunication service customers in Aceh Province. Meanwhile, the sampling method used a purposive sampling approach, with a total sample of 304 telecommunication service users. The data analysis method used in this study is a quantitative approach consisting of Structural Equation Modeling (SEM) with Amos 2.2 and Sobel Test for testing the mediating effect. Results: This study finds that perceived value significantly influences customer satisfaction and brand trust (P-Value 0,000), which means that telecommunications service providers must always provide products with values that exceed customer expectations to increase customer satisfaction and trust. Then, customer satisfaction and brand trust have a significant effect on brand loyalty (P-Value 0,000 and 0,013). It means that telecommunications service providers must always evaluate the conditions of customer satisfaction and increase customer trust in the brands of telecommunications service to increase customer loyalty to the brand. Besides, perceived value also affects directly and indirectly on brand loyalty through customer satisfaction and brand trust. Conclusion: The results showed that perceived value, customer satisfaction, and brand trust had a significant effect on brand loyalty to telecommunication services in Aceh Province. Furthermore, customer satisfaction and brand trust can mediate the relationship between perceived value and brand loyalty of telecommunication services in Aceh Province.

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