A Study on Impact of Environment Friendly Product Attributes on Consumer Purchase Decisions

The study aims to find out the influence of environment friendly attributes on the willingness of consumers to purchase the product. It also aims to determine the type of emotions elicited by these kinds of consumer products. It was hypothesized that buying eco products can elicit different kinds of emotions in consumers. These emotions are usually positive that cause attraction to consumers and eventually the actual purchase of the product. An exploratory pre-purchase affect survey was conducted through field and online survey to determine what shoppers feel while looking for eco products to buy. Results revealed that participants significantly experience more positive feelings/emotions than negative feelings/ emotions when buying eco-products while participants are indifferent in experiencing positive and negative feelings/emotions when buying non-eco products. This study provided information on the importance of incorporating ecological attributes to the design of consumer products. As of now, not all companies offer eco-friendly products because it is not known if consumers are willing to pay more for the “environment friendly” attribute. This study hopes to shift the paradigm of companies as it will try to establish the emotional attachment of consumers to product attributes related to the environment.

Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi

Customer engagement refers to the emotional attachment a student experiences as a customer during repeated and ongoing interactions. Engagement occurs through satisfaction, loyalty, and excitement about the brand experience. Organizations engage customers at the point of behavioral change by exploring opportunities for emotional connection through continuous and consistent positive experiences. When customers engage with a brand experience, they feel emotionally connected and excited about the product and the service quality. This study’s purpose is examining the effect of brand experience on customer engagement by using service quality as a mediator variable; this research was conducted by collecting data from 254 students of the iGeneration born in 1995. Overall, 254 students participated in this study. Of them, 172 people or 68% of the total respondents in this study were women, and 82 people or 32% were males. The results show no direct effect of brand experience on customer engagement, and there is a role for service quality mediators that mediate brand experience and customer engagement. The results are discussed, and the implications for the organization are mentioned.

The emergence and perils of polarization

We provide commentaries on the papers included in the Dynamics of Political Polarization Special Feature. Baldassarri reads the contribution of the papers in light of the theoretical distinction between ideological partisanship, which is generally rooted in sociodemographic and political cleavages, and affective partisanship, which is, instead, mostly fueled by emotional attachment and repulsion, rather than ideology and material interests. The latter, she argues, is likely to lead to a runaway process and threaten the pluralistic bases of contemporary democracy. Page sees the contribution of the many distinct models in the ensemble as potentially contributing more than the parts. Individual papers identify distinct causes of polarization as well as potential solutions. Viewed collectively, the papers suggest that the multiple causes of polarization may self-reinforce, which suggests that successful interventions would require a variety of efforts. Understanding how to construct such interventions may require larger models with greater realism.

Role of Emotional Attachment and Reciprocity in Sons’ Perceived Care Motivation for Parental Figures

The collapse of the traditional Japanese household system and the subsequent social advancement of women has led supporting parents as a family matter, and led more men to assume caregiving roles; however, very few studies have focused on sons’ care motivation. This study aimed to understand adult sons’ perceived care motivation and to examine the respective related factors of emotional attachment and reciprocity. A total of 1322 men (M [age] = 44.5) participated in a web-based questionnaire survey. Perceived care motivation for providing five types of support (e.g., helping with daily activities and housework) to each parent and parent-in-law was assessed. Regression analyses revealed that emotional attachment with parents and parents-in-law predicted perceived care motivation for all types of support. Furthermore, the role of reciprocity was indicated by the association between rearing by mother-in-law and son-in-law’s motivation to provide assistance in financial matters, housework, and visiting a hospital.

The Commemoration of Children in the Funerary Epigraphy of the Conventus Cluniensis (Hispania Citerior)

This article examines the funerary inscriptions dedicated to children in the Roman period in the Conventus Cluniensis. The rate of infant mortality was high in this period but only a low percentage of inscriptions were dedicated to children. This underrepresentation of infant mortality has been analyzed from different perspectives, including the emotional attachment of the parents or archaeological funerary remains connected to non-adults. The aim of this article is to contextualize the epitaphs dedicated to children within the general analysis of funerary epigraphy, comparing the representation of children with other social groups and the use of Latin epigraphy in the provinces.

Effect of gender, social influence, and emotional factors in usage of e-Books by Generation Z in Indonesia

Purpose The purpose of this study is to find out: gender, social and emotional factors as obstacles that influence Generation Z in using e-Books. Design/methodology/approach The method in this study is exploratory quantitative research that was conducted by testing the factors that influence the use of e-Books by Generation Z. This study was analyzed using structure equation model, which involves regressions, measuring direct and indirect effects and path analysis. Social influence, emotional attachment and gender are suspected to be a barrier in the use of e-Books by Generation Z. Findings The results of this study indicate that social influence and gender do not affect the use of e-Books, in which only emotional attachment directly affects the preference towards e-Book. Research limitations/implications The limitation of this study is that the sample used is still in Generation Z in Indonesia so that further research can use samples from various countries. Practical implications The results of this study can be used as a consideration for e-Books Publishers to create e-books as readers wish, for example, there is a special sound when opening e-Books, there is an easy feature to give notes in e-Books and features are presented to immediately see the link in the e-Books. Social Implications Generation Z is actually ready to use e-Books for reading activities. However, there are several things that make them consider reading e-Books. what they consider is the ease of use and the usefulness of the E-Books for their daily needs. Therefore, managers of information institutions and information providers in Indonesia can at least consider what genre of e-books collection can be provided and for whom the e-books are intended. Originality/value This research shows that Generation Z in choosing a reading format will be influenced by the intention of using the reading format, whereas the intention is influenced by the attitude in determining the reading format.

Potret Perubahan Kelekatan Emosi Ibu dan Anak di Masa Belajar Online dari Rumah

Learning from home is a policy taken by the government to prevent the spread of COVID-19 and protect the public. This study uses a qualitative phenomenological method. To reveal the phenomena in connection with the implementation of learning from home to changes in the emotional attachment of mothers and children during the learning period from home during the COVID-19 pandemic. The respondents were six mothers and their children. The study results show that there is indeed an estrangement between mother and child in terms of emotional attachment, namely two mothers with each child. However, the mother is a strong effort as the primary attachment figure to repair the relationship and warmth so that the estrangement for two children can be attached.