scholarly journals Assessing the pocket market model for growing the local food movement: A case study of Metropolitan Vancouver

2010 ◽  
pp. 129-144
Author(s):  
Terri Evans ◽  
Christiana Miewald
Keyword(s):  
Local Food ◽  
Market Model ◽  
Local Food Movement ◽  
Food Movement

Taking the local food movement one step further: An exploratory case study of hyper-local restaurants

2016 ◽  
Vol 18 (3) ◽  
pp. 388-399 ◽  
Author(s):  
Jacqueline De Chabert-Rios ◽  
Cynthia S Deale
Keyword(s):  
Local Food ◽  
Growth Potential ◽  
Local Food Movement ◽  
Study Approach ◽  
The Past ◽  
One Step ◽  
Local Farm ◽  
Food Movement ◽  
Financial Issues

The number of restaurateurs owning farms or gardens that supply part of their operations’ fresh produce and other food products has increased considerably over the past few years. This phenomenon, termed “hyper-local,” involves a significant commitment that goes well beyond purchasing local food. Hyper-local restaurateurs take on the tasks of a farmer/gardener, a job that requires a variety of skills and presents numerous challenges. While some research studies have addressed local purchasing, local farm-to-restaurant relationships and decision making, and various consumer issues, very little work has focused on the hyper-local phenomenon. Therefore, this exploratory qualitative study was undertaken to understand the reasons why some restaurateurs are entering the farming business and to learn about the financial, operational, and customer-related benefits and challenges encountered by restaurateurs operating their own farms. A case study approach was used to gather information from three restaurateurs that currently own and operate farms that provide products for their restaurants. The study explores the benefits, rewards, and challenges of these types of operations, their possible financial issues, motivations of the restaurateurs, and issues that could impact the growth potential of this trend.

scholarly journals The rise of the local food movement and its impact on rural economies: With examples from the Region of Durham

2019 ◽  
Vol 18 ◽  
pp. 98
Author(s):  
Stacey Jibb
Keyword(s):  
Government Policy ◽  
Food System ◽  
Local Food ◽  
Local Economy ◽  
Personal Relationships ◽  
Local Food Movement ◽  
Local Food System ◽  
Rural Economies ◽  
Food Economy ◽  
Food Movement

<p>Rural economies across North America continue to see the positive impacts of the rise of the local food movement and the evolution of the local food system. Local food is a fluid definition impacted by several factors. Government policy, geography and the personal relationships that develop between producer and consumer all play a part in shaping what is local. This has altered how consumers interact with the local food economy and has given rise to direct-farm marketing and agri-tourism as ways to participate in the local food system. Using examples from northern Durham Region, this paper examines how rural economies are impacted by the growing demand for access to local food and how that translates into direct impacts for the local economy. </p><p><strong>Keywords: </strong>local food, local food movement, rural economies, direct-farm marketing, food economy</p>

scholarly journals It’s All in the SKU: Getting Food from Somewhere from the Field to the Dinner Plate while Using a Large Scale Retailer

2019 ◽  
Vol 11 (3) ◽  
pp. 892 ◽  
Author(s):  
Carolyn Haythorn ◽  
Daniel Knudsen ◽  
James Farmer ◽  
Carmen Antreasian ◽  
Megan Betz
Keyword(s):  
Large Scale ◽  
Food System ◽  
Local Food ◽  
Economic Viability ◽  
Local Food Movement ◽  
Sustainable Food ◽  
Good System ◽  
Food Retailers ◽  
Food Movement

The local food movement provides sustainable food, but often suffers from a lack of economic viability. We examine the need for concerned consumers, qualified growers, and responsible retailers. Concerned consumers are individuals who desire food from somewhere, but must shop at food retailers. Qualified growers sell sustainable food from somewhere, and must be able to set their own prices. Responsible retailers provide consumers with food from somewhere. Taken together, currently there is no good system in place to allow for large scale purchases and long term sales of food from somewhere for a retailer. To solve this, we propose a benevolent wholesaler model, in which stock keeping unit (SKU) numbers are given to each type of product from each farm. This enables tracking of the origin of the produce by retail customers and individual consumers, while retaining the attributes of a food system that allow for large scale purchases and long term sales. Such systems are no less sustainable, but potentially provide enhanced economic viability for producers.

Local versus global food consumption: the role of brand authenticity

2020 ◽  
Vol 37 (3) ◽  
pp. 317-327
Author(s):  
Petra Riefler
Keyword(s):  
Local Food ◽  
Experimental Studies ◽  
Local Food Movement ◽  
Content Type ◽  
Global Brands ◽  
Brand Authenticity ◽  
Consumer Markets ◽  
Food Movement ◽  
Global Food

Purpose This paper aims at investigating the contemporary trend toward regional consumption from the perspective of consumers’ search for brand authenticity. In particular, the paper joins literature on brand authenticity from the marketing literature and literature on the local food movement to investigate consumers’ response to authenticity claims in the competition of local and global food brands. Design/methodology/approach The paper engages in a series of three experimental studies; one of which uses a Becker–DeGroot–Marschak lottery to assess individuals’ willingness to pay for authenticity claims of (non)global brands. Findings Findings show that authenticity perceptions lead to higher brand value independent of brand globalness; while global brands can mitigate competitive disadvantages in localized consumer markets by actively authenticating their brand image. Originality/value This paper reveals the usefulness of authentic brand positioning for global beverage brands when competing with local beverage brands to overcome the liability of globalness. To sustainably benefit from the local food movement, local brands thus will require to build up brand images beyond associations of mere authenticity.

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