Advertising message effectiveness research : the state of the art in Hong Kong

2011 ◽

pp. 122-147

Author(s):

Chia-Hu Chang ◽

Ja-Ling Wu

Keyword(s):

Domain Knowledge ◽

Design Space ◽

State Of The Art ◽

Product Placement ◽

The State ◽

Explorative Study ◽

Advertising Message ◽

Computational Aesthetics ◽

The Right ◽

Virtual Product

With the aid of content-based multimedia analysis, virtual product placement opens up new opportunities for advertisers to effectively monetize the existing videos in an efficient way. In addition, a number of significant and challenging issues are raising accordingly, such as how to less-intrusively insert the contextually relevant advertising message (what) at the right place (where) and the right time (when) with the attractive representation (how) in the videos. In this chapter, domain knowledge in support of delivering and receiving the advertising message is introduced, such as the advertising theory, psychology and computational aesthetics. We briefly review the state of the art techniques for assisting virtual product placement in videos. In addition, we present a framework to serve the virtual spotlighted advertising (ViSA) for virtual product placement and give an explorative study of it. Moreover, observations about the new trend and possible extension in the design space of virtual product placement will also be stated and discussed. We believe that it would inspire the researchers to develop more interesting and applicable multimedia advertising systems for virtual product placement.

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Prospects of Machine Translation in the Chinese Context

Meta Journal des traducteurs ◽

10.7202/019854ar ◽

2009 ◽

Vol 50 (4) ◽

Cited By ~ 1

Author(s):

Duoxiu Qian

Keyword(s):

Hong Kong ◽

Machine Translation ◽

State Of The Art ◽

Mainland China ◽

The State ◽

Foreign Languages ◽

Commercial Software ◽

Chinese Context ◽

The World ◽

Historical Sketch

Abstract China has been among the several leading countries in the research and applications of Machine Translation (MT) and Machine-aided Translation (MAT) ever since the 1950s. The first part of this paper is a historical sketch of MT and MAT in the Chinese context, highlighting some important stages in its development which have laid the foundation for later achievements. It is shown that the research of MT in this region is similar to that in other parts of the world, with the attention gradually turning to MAT. The second part deals with the state of the art of MT and MAT research and applications in Mainland China, Taiwan and Hong Kong, respectively. Then popular commercial software dedicated to the translation from Chinese into other foreign languages, and vice versa, are introduced, with an appraisal of both their merits and demerits. Finally, prospects of MT and MAT in the Chinese context is discussed. It is suggested that, for mutual benefits, MT and MAT research in the Chinese context should cooperate with the outside world more closely.

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Practical Picture Processing

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100051700 ◽

1974 ◽

Vol 32 ◽

pp. 338-339

Author(s):

T. A. Welton

Keyword(s):

Radiation Damage ◽

Coherence Length ◽

Spatial Information ◽

State Of The Art ◽

Coherent Radiation ◽

The State ◽

Energy Spread ◽

Electron Micrograph ◽

Picture Processing ◽

Molecular Skeleton

Various authors have emphasized the spatial information resident in an electron micrograph taken with adequately coherent radiation. In view of the completion of at least one such instrument, this opportunity is taken to summarize the state of the art of processing such micrographs. We use the usual symbols for the aberration coefficients, and supplement these with £ and 6 for the transverse coherence length and the fractional energy spread respectively. He also assume a weak, biologically interesting sample, with principal interest lying in the molecular skeleton remaining after obvious hydrogen loss and other radiation damage has occurred.

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