Targeted Advertising for the Broadcasting Industry in DVB Markets

SMPTE Motion Imaging Journal ◽

10.5594/jmi.2020.3001858 ◽

2020 ◽

Vol 129 (8) ◽

pp. 60-63

Author(s):

Angelo Pettazzi

Keyword(s):

Targeted Advertising ◽

Broadcasting Industry

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The use of targeted and non-targeted advertising to enrich skin cancer screening samples

British Journal of Dermatology ◽

10.1046/j.1365-2133.1996.d01-985.x ◽

1996 ◽

Vol 135 (2) ◽

pp. 268-274 ◽

Author(s):

P. KATRIS ◽

R.J. DONOVAN ◽

B.N. GRAY

Keyword(s):

Cancer Screening ◽

Skin Cancer ◽

Skin Cancer Screening ◽

Targeted Advertising

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Targeted Advertising: Getting the BEST Bang for your Buck

PsycEXTRA Dataset ◽

10.1037/e536202013-037 ◽

2012 ◽

Author(s):

Steve Burton ◽

Sheila Moran

Keyword(s):

Targeted Advertising

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Hispanic-targeted Advertising

Journal of Advertising Research ◽

10.2501/jar.42.6.69 ◽

2002 ◽

Vol 42 (6) ◽

pp. 69-75 ◽

Author(s):

Ivonne M. Torres ◽

Betsy D. Gelb

Keyword(s):

Targeted Advertising

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The Structure of National Time Rates in the Television Broadcasting Industry

The Journal of Law and Economics ◽

10.1086/466608 ◽

1965 ◽

Vol 8 ◽

pp. 77-131 ◽

Author(s):

John L. Peterman

Keyword(s):

Television Broadcasting ◽

Broadcasting Industry

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Labor Relations in the Broadcasting Industry

Law and Contemporary Problems ◽

10.2307/1190265 ◽

1958 ◽

Vol 23 (1) ◽

pp. 62

Author(s):

Charles H. Tower

Keyword(s):

Labor Relations ◽

Broadcasting Industry

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Unity Versus Uniformity: Effects of Targeted Advertising on Perceptions of Group Politics

Political Communication ◽

10.1080/10584609.2017.1288183 ◽

2017 ◽

Vol 34 (4) ◽

pp. 530-547 ◽

Author(s):

Mara Ostfeld

Keyword(s):

Targeted Advertising ◽

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Is targeted advertising always beneficial?

International Journal of Industrial Organization ◽

10.1016/j.ijindorg.2011.03.002 ◽

2011 ◽

Vol 29 (6) ◽

pp. 678-689 ◽

Author(s):

Nada Ben Elhadj-Ben Brahim ◽

Rim Lahmandi-Ayed ◽

Didier Laussel

Keyword(s):

Targeted Advertising

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“Targeted” Advertising and Voter Turnout: An Experimental Study of the 2000 Presidential Election

The Journal of Politics ◽

10.1046/j.1468-2508.2004.00142.x ◽

2004 ◽

Vol 66 (1) ◽

pp. 69-96 ◽

Author(s):

Joshua D. Clinton ◽

John S. Lapinski

Keyword(s):

Experimental Study ◽

Voter Turnout ◽

Presidential Election ◽

Targeted Advertising

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Faculty Opinions recommendation of Shifting Republican views on climate change through targeted advertising.

Faculty Opinions – Post-Publication Peer Review of the Biomedical Literature ◽

10.3410/f.740389870.793586411 ◽

2021 ◽

Author(s):

Galen Bodenhausen

Keyword(s):

Climate Change ◽

Targeted Advertising

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Economic policy essay: Broadcasting industry response to new technologies

Journal of Media Economics ◽

10.1080/08997768909358186 ◽

1989 ◽

Vol 2 (2) ◽

pp. 67-86 ◽

Author(s):

Richard V. Ducey ◽

Mark R. Fratrik

Keyword(s):

Economic Policy ◽

New Technologies ◽

Broadcasting Industry ◽

Industry Response

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