Discussion on Transformation and Development of Broadcasting and Hosting Professionals in the Era of Fusion Media

With the continuous development of traditional media in China, talents in the media industry continue to emerge, and the continuous updating and upgrading of media accelerate the rapid integration of media carriers, making the birth of " Fusion Media”. With the rapid update and iteration of financial media, it can be widely disseminated and applied. While the traditional media industry is impacted by financial media, it also faces new challenges and opportunities. Therefore, in the rapid development of the media industry, traditional media needs to innovate the old communication mode and content. Broadcasting and hosting professionals as the link and bridge between the masses and the media, such changes also put forward more stringent requirements on the professional ability of broadcasting and hosting professionals, and the form and content of the work has become more diversified. Hence, in order to cope with the advent of the fusion media era, it is also important to improve one's professionalism and practical skills. How can these competencies be further enhanced to meet the needs of today's media industry and the public, and what are some examples of successful transformations in the media industry? To address these questions, this paper first analyses the changes in the broadcasting industry in the context of media convergence, and then further explores the competencies that broadcasting professionals need to possess in the era of "Fusion Media". Recommendations are also provided correspondingly in the last section of this paper as well.

THE DETERMINANT FACTORS OF TELEVISION’S AUDIENCE IN CHOOSING TV CHANNEL IN THE DISRUPTIVE ERA

This qualitative research article aims to explain the determinant factors that influence viewers to choose TV's channels in the disruptive era. In the period triggered by the increase of the internet and digital technology, many innovations emerged, potentially disturbing and destroying the old system. Loyalty in the broadcasting industry of the disruptive age is temporary and can change quickly. Viewers effortlessly change their TV channels according to their interests and desires. Therefore, TV managers have to pay attention to various factors on TV's audience to choose TV channels. These determinant factors occupy a prominent position among TV station managers in Indonesia and around the globe as an essential contrive to grab the attention of TV viewers. Primary data was dig using the focus group discussion (FGD) before the Covid-19 pandemic occurred. The authors conducted five FGDs involving 9-12 participants in each FGD. This research found that there are 23 determinant factors influencing audience in choosing TV channels in the disruptive era. The 23 factors are divided into four categories namely, TV program content, audience's purposes, corporate action, and community influence. The conclusion is, from four determinants factors, the range of TV content comprises the most varied category. In contrast, community influence factor occupies the last position with one variation.

STRATEGIC ANALYSIS OF “LINTAS DENPASAR PAGI” RADIO PROGRAM AT RRI DENPASAR IN SERVING PUBLIC INTEREST

Broadcast media has an important role in social life in Indonesia because broadcasting does not only act as an entertainment medium but provides information that is needed by the public. This is a challenge for LPP RRI where it is required to maintain its idealism and existence and attract the attention of listeners so that it can support and bridge the interests of the community. One interesting program is "Lintas Denpasar Pagi" because this program offers information and news that is actual and relevant to the local community so that it is expected to bridge the public interest. Therefore, it is necessary to develop a program strategy for the Lintas Denpasar Pagi program to contribute to society and maintain idealism and existence during tight competition in the broadcasting industry. The strategy is prepared using a descriptive research method with a qualitative approach, where data is obtained from interviews, observation, and documentation and data analysis using the SWOT approach. Based on the analysis that has been done, the Lintas Denpasar morning production team must pay attention to input from loyal and loyal listeners and partners who are collaborating. Then an initiative is needed to add to other market segmentations and take advantage of digital technology such as mobile applications and social media. To attract listeners, it is necessary to have up-to-date and up-to-date information about various things that the community needs as well as collaborating with various arts and cultural communities in Bali which can be a solution to attracting local listeners.

ANALISIS KOMODIFIKASI KONTRIBUTOR DALAM PRODUKSI BERITA TELEVISI

The pattern of news production in the Indonesian television broadcasting industry generally uses two human resources, namely permanent journalists and temporary journalists. Regular journalists are organic employees of television companies. Meanwhile, journalists who are not permanent or contributors only work under a news sale and purchase contract. They are not the organic employees of the television company. They only get honorarium when the news airs. As a result of such a working relationship, the contributors' bargaining position is very weak in front of the television station management. The coverage and news agenda will follow the tastes of television stations. News coverage that is at risk of not airing will be avoided. As a result, there has been neglect of the ideal function of the media in serving the public interest. Based on the political economy theory of media, there has been a commodification of labor in the television news production process. The object of this research is the process of commodification of contributors in the production of television news.Meanwhile, the subjects of this study were television contributors, and news producers of Jakarta television stations.Other contributors who became research informants were in West Java and Ambon. This research uses a qualitative approach with a case study method. Collecting data using in-depth interviews, observation and literature study. The results showed that there has been a commodification of contributors in the production of television news. Television management exploits contributors. Television management promotes false consciousness among contributors who are unaware of the commodification. Pola produksi berita pada industri penyiaran televisi Indonesia umumnya memanfaatkan dua sumber daya manusia, yakni jurnalis tetap dan jurnalis lepas. Jurnalis tetap adalah karyawan organik dari perusahaan televisi. Sementara jurnalis lepas atau kontributor hanya bekerja berdasarkan kontrak jual beli berita. Mereka bukan karyawan organik perusahaan televisi. Mereka hanya mendapat imbalan honor ketika beritanya ditayangkan. Akibat dari hubungan kerja semacam itu, posisi tawar kontributor sangat lemah dihadapan manajemen stasiun televisi. Agenda peliputan dan berita akan mengikuti selera stasiun televisi. Peliputan berita yang berisiko tidak tayang akan dihindari. Akibatnya terjadi pengabaian fungsi ideal media dalam melayani kepentingan publik. Makalah ini hendak membedah proses komodifikasi kontributor berdasarkan teori ekonomi politik media. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Objek dari penelitian ini adalah proses komodifikasi kontributor dalam produksi berita televisi. Sementara itu subjek dari penelitian ini adalah para kontributor televisi, dan para produser berita stasiun televisi Jakarta. Kontributor lain yang menjadi informan penelitian berada di wilayah Jawa Barat dan Ambon. Pengumpulan data dengan menggunakan wawancara mendalam, observasi dan studi literatur. Hasil penelitian menunjukkan telah terjadi komodifikasi kontributor dalam produksi berita televisi. Manajemen televisi melakukan eksploitasi tenaga kontributor. Manajemen televisi mempromosikan kesadaran palsu kepada para kontributor sehingga tidak menyadari adanya komodifikasi tersebut.

Niche Market Analysis on Local Television Through Media Ecology Approach

The broadcasting law number 32, 2002 provides space for developing local broadcasting institutions in the regions, including the Local Public Broadcasting Institute (LPPL) Selaparang TV. On the other hand, the proliferation of local TV also raises many doubts because its competition is also increasing. As a business entity, local televisions face many challenges. Local televisions and other industries need the income that supports its survival as part of the media industry. With a limited source of media income, local television existence inevitably is threatened. Moreover, there are not many large industries or companies in Nusa Tenggara Barat province that can support local broadcasting institutions' sustainability. This phenomenon is interesting to study how local TV can survive in a competitive broadcasting industry with limited advertising sources. The object of this research took one of the local TV stations in East Lombok, Nusa Tenggara Barat province, namely the Local Public Broadcasting Institute (LPPL) Selaparang TV. The data analyzed relied on a media ecology approach. The method used to analyze the data from fieldwork is a descriptive qualitative approach

Publishing Patterns in Greek Media Websites

The concept of different publishing patterns during a day has been employed for many decades in the broadcasting industry. These patterns are close related with dayparts, which are defined as sequential time blocks on comparable days during which the audience size is homogeneous, as is the group depiction using the specific medium. During the first decade of the World Wide Web, Internet media strategy was focused on total web reach, demographics and affinity of content without particular attention to how the nature of the audience changes by time of day. This paper studies the variation of publishing patterns of the top 22 Greek media websites. More than 550 thousand articles were indexed in a period of four and a half months. The study identified distinct WWW time periods that exhibit specific publishing characteristics. Specifically, different categories of news articles present different publishing patterns during weekdays and weekends. The results appear to be in agreement with findings of previous studies.

Songgolangit FM Radio Convergence Strategy in The Middle of The Broadcasting Industry Competition in Ponorogo

Radio Songgolangit FM Ponorogo which is considered to have implemented the practice of media convergence. In the current era of media convergence, radio, which is considered a traditional media, must survive in the midst of increasingly fierce competition in the broadcasting industry to expand its audience and receive advertisements. This research is a descriptive study with a qualitative approach to describe the convergence strategy of Songgolangit FM radio in the midst of the competition in the broadcasting industry in Ponorogo. The data collection technique was carried out by using observation, interviews, and documentation owned by Radio Songgolangit FM then describing the subject under study. Based on the results of the analysis, it can be concluded that the convergence strategy of Songgolangit FM radio uses 3M, namely multimedia, multichannel, and multiplatform. Where information is presented in various formats ranging from photos, video, text, and audio. Meanwhile, all information is not only conveyed via broadcast radio but uploaded via social media and can be accessed through the respective audience devices. The implications of the convergence practice of Songgolangit radio are divided into social, cultural and economic implications. So, with the impact, Songgolangit FM radio can take advantage of the convergence era so that it can survive in the midst of intense competition in the broadcasting industry, especially in Ponorogo.