scholarly journals “Targeted” Advertising and Voter Turnout: An Experimental Study of the 2000 Presidential Election

2004 ◽  
Vol 66 (1) ◽  
pp. 69-96 ◽  
Author(s):  
Joshua D. Clinton ◽  
John S. Lapinski
2009 ◽  
Vol 86 (3) ◽  
pp. 563-577 ◽  
Author(s):  
James E. Mueller ◽  
Tom Reichert

Given the upturn in young-voter turnout in 2004, this study updates an analysis of the 2000 election to determine if coverage in youth-oriented magazines remained superficial, strategic, and cynical. Quantity of coverage increased 69% over 2000 (coverage in Rolling Stone increased 300%) despite a decrease in women's magazines' coverage. There was no difference in the largely strategic, cynical, and biased coverage between the two elections. Despite a “wartime” election, the magazines rarely published stories focusing on the Iraq war. The study suggests that resurgent interest in politics among young people was not mirrored in popular magazines they read regularly.


Author(s):  
Jan E. Leighley ◽  
Jonathan Nagler

This chapter introduces the theoretical framework that guides the analyses and discussions of the determinants of voter turnout. It adopts a model of turnout that poses an individual's decision to vote as a reflection of the costs and benefits of engaging in such behavior. Then, for each presidential election year since 1972, it estimates turnout as a function of demographic characteristics of interest. These estimates allow us to estimate the impact of one demographic characteristic (such as income) on turnout while holding other demographic characteristics (such as education and race) constant. These estimates are referred to as “conditional” relationships. The findings suggest that the conditional relationships between education and turnout, and income and turnout (i.e., conditional income bias) have been relatively stable (or modestly reduced) since 1972. Important changes in the conditional relationships between age, race, gender, and turnout have also been observed.


2017 ◽  
Vol 39 (5) ◽  
pp. 1089-1103 ◽  
Author(s):  
Cameron D. Anderson ◽  
Peter J. Loewen ◽  
R. Michael McGregor

1996 ◽  
Vol 17 (1-2) ◽  
pp. 25-34 ◽  
Author(s):  
James Simon

This study suggests that newspaper use is related to likelihood that a person will vote. The use of television, radio and magazines, on the other hand, is not linked to voting.


2009 ◽  
Vol 73 (5) ◽  
pp. 995-1022 ◽  
Author(s):  
T. S. Philpot ◽  
D. R. Shaw ◽  
E. B. McGowen

2021 ◽  
Vol 13 (4) ◽  
pp. 548-586
Author(s):  
Kei Kawai ◽  
Yuta Toyama ◽  
Yasutora Watanabe

We study how voter turnout affects the aggregation of preferences in elections. Under voluntary voting, election outcomes disproportionately aggregate the preferences of voters with low voting cost and high preference intensity. We show identification of the correlation structure among preferences, costs, and perceptions of voting efficacy, and explore how the correlation affects preference aggregation. Using 2004 US presidential election data, we find that young, low-income, less-educated, and minority voters are underrepresented. All of these groups tend to prefer Democrats, except for the less educated. Democrats would have won the majority of the electoral votes if all eligible voters had turned out. (JEL D12, D72)


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