scholarly journals A Retórica de Aristóteles e Perelman na propaganda eleitoral negativa

Dispositiva ◽  
2021 ◽  
Vol 10 (18) ◽  
pp. 3-19
Author(s):  
Ricardo Tesseroli ◽  
Luciana Panke
Keyword(s):  
Chaim Perelman

O presente trabalho se propõe a criar uma metodologia para categorização de argumentos para a classificação da propaganda eleitoral negativa, baseada nas técnicas argumentativas apresentadas por Chaïm Perelman e Lucie Olbrechts-Tyteca na obra Tratado da Argumentação: a Nova Retórica. Para isso, partimos dos conceitos clássicos de Retórica e Persuasão de Aristóteles, e de estudos a sobre Propaganda Eleitoral Negativa ou de Desqualificação para fazer uma ponte com a obra que trata da Nova Retórica. Desta forma, chegamos a classificação de dez técnicas argumentativas:  Argumento de autoridade; Comparação; Divisão do todo em partes; Exemplo; Grupo e seus membros; Inclusão da parte no todo; Justiça; Pessoa e seus atos; Probabilidade e do argumento baseado no Ridículo. Essas técnicas foram analisadas e adaptadas à análise da propaganda eleitoral com o intuito de colaborar e aprofundar os estudos em comunicação eleitoral e posteriormente aplicá-las às tentativas de desqualificação dos candidatos a seus adversários na propaganda eleitoral, entre elas no HGPE.

Rhetoric beyond Arguments: Thinking about the Role of Fictional Audiences in Plato’s Gorgias

Elenchos ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 217-243
Author(s):  
Dora Suarez
Keyword(s):  
Crucial Step ◽  
Universal Audience ◽  
Seminal Work ◽  
New Rhetoric ◽  
Chaim Perelman ◽  
The Way

AbstractIn this piece, I propose a reading of Plato’s Gorgias that pays special attention to the role that the fictional audience plays in the unfolding of the dialogue. To this end, I use some of the insights that Chaïm Perelman and Lucie Olbrechts–Tyteca conveyed in their seminal work, The New Rhetoric: A Treatise on Argumentation in order to argue that thinking about the way in which Socrates’ arguments are shaped by the different audiences that Gorgias, Polus, and Callicles aim to address and represent provides us with a new hermeneutical understanding of what is at stake in each of the different interactions Socrates engages in throughout the dialogue. In unpacking the way in which Socrates appropriates Gorgias’ particular audience, transforms Polus’ universal audience, and challenges Callicles’ elite audience, I provide an outline of the difficulties that Plato’s Socrates has to overcome in order to achieve the ‘community of minds’ that Perelman and Olbrechts–Tyteca identify as the bedrock of fruitful argumentation. Having done this, in the last section I turn to Plato’s Phaedrus, for the purpose of making evident that thinking about Plato’s deployment of rhetorical audiences is a crucial step in the effort to expose the implicit continuity that links the discussion of rhetoric delivered by the Gorgias to that of the Phaedrus.

scholarly journals As figuras retóricas e as paixões numa decisão do judiciário brasileiro

2020 ◽  
pp. 178-202
Author(s):  
Kathrine Butieri ◽  
Camila Cesário Lérco
Keyword(s):  
Chaim Perelman

Este texto analisa a argumentação, sob a perspectiva dos estudos retóricos, numa decisão do STJ/SP de 2010, em que o órgão julga a improcedência da ação proposta pela Companhia de Bebidas das Américas (AMBEV) em face da Fundação de Proteção e Defesa do Consumidor (PROCON), em reforma da decisão por meio da apelação que dispõe sobre a campanha publicitária televisiva “Musa do Verão”. O principal objetivo é correlacionar retórica e direito na decisão do judiciário contemporâneo e observar seus efeitos de persuasão no auditório. Com fundamento em Chaïm Perelman e em seus estudos da Nova Retórica sobre o modo como o auditório se constitui – partes em litígio, operadores do direito e opinião pública –, encontramos as bases do discurso de juízes que utilizam técnicas retóricas. O aporte teórico empregado se compõe principalmente de Aristóteles (2011), Perelman (2010), Perelman e Olbrechts-Tyteca (2014), Meyer (2007, 2018), Amossy (2017) e Ferreira (2015).

Chaïm Perelman

2012 ◽  
Author(s):  
Benoît Frydman ◽  
Michel Meyer
Keyword(s):  
Chaim Perelman

Government of oneself and others via a Facebook profile

2020 ◽  
Vol 11 (3) ◽  
pp. 463-484
Author(s):  
Michał Mokrzan
Keyword(s):  
Personal Development ◽  
Kenneth Burke ◽  
Symbolic System ◽  
Culture Theory ◽  
Ethical Obligation ◽  
Neoliberal Governmentality ◽  
Chaim Perelman ◽  
The Subject

Abstract The thesis of this article is that neoliberal governmentality, rather than means of coercion, uses various means of persuasion and ethical obligation. This is demonstrated by analyzing the discourse of the “Dr Mateusz Grzesiak” Facebook profile. It encourages individuals to utilize personal development techniques and promotes the neoliberal concept of the subject. Thus, this article explores the ideas proposed within studies of governmentality and supplements them with the perspectives offered by rhetoric culture theory. The profile of one of Poland’s most recognizable personal development coaches can be seen as a materialisation of neoliberal governmentality as well as a symbolic system used as an instrument of persuasion. It can be analysed through the dramatistic approach proposed by Kenneth Burke as well as the Aristotelian idea of ethos, Jean Nienkamp’s notions of internal and external rhetoric, and the concept of argumentation by model and example proposed by Chaïm Perelman.

Soliloquies Divine: God's Self-Addressed Rhetoric in the Old Testament

2016 ◽  
Vol 34 (3) ◽  
pp. 223-242 ◽  
Author(s):  
Phillip K. Arrington
Keyword(s):  
Old Testament ◽  
Kenneth Burke ◽  
Harold Bloom ◽  
Chaim Perelman

Very little has been written about the quite noticeable tendency of God to address himself in the Old Testament, starting with the opening chapters in Genesis and continuing, intermittently, until 2 Kings. These speeches may very well be the oldest examples we have of what James Hirsh calls “self-addressed soliloquies,” but they cannot be analyzed based on some of the theoretical ideas of Kenneth Burke, Chaim Perelman and Lucie Olbrechts-Tyteca, Augustine (who invented the term), or Harold Bloom. As my analysis of these speeches shows, God's rhetoric in these speeches, his ethos, is highly elliptical, ironic, and contradicts most of what readers expect from a soliloquy.

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