scholarly journals Research on the decision factor in customer loyalty in securities companies : Focusing on reliability and customer satisfaction's moderating effects

2015 ◽  
Vol 16 (3) ◽  
pp. 1832-1843 ◽  
Author(s):  
Han-Woo Lee ◽  
Kyu-Soo Ha
Keyword(s):  
Customer Loyalty ◽  
Moderating Effects

scholarly journals Switching Cost to Customer Loyalty: Operation and Business Relationship

2016 ◽  
Vol 5 (1) ◽  
pp. 35
Author(s):  
Puji Setyawan E. Putranto
Keyword(s):  
Customer Loyalty ◽  
Value Creation ◽  
Switching Costs ◽  
Perceived Value ◽  
Business Relationship ◽  
Moderating Effects ◽  
Binding Factor ◽  
Business Customers ◽  
Business To Business ◽  
Seller Relationship

Many business customers to day consolidate their supply basis and implementing preferred supplier programs. Consequently suppliers forced to gain a key supplier status from their customers where as a collaborative buyer-seller relationship represents a source of competitive advance. The vendors sometimes in flict switching costs on their customers, to prevent them from defecting to new suppliers. In a competitive setting where competition dominated by a price war, the potential switching costs might be an exit barrier and a binding factor of customer loyalty. ln efforts to address that issue this research examines the moderating effects of switching costs on customer loyalty through both satisfaction and perceived-value measures. The research investigates opporlunities for differentiation through value creation in business to business (B2B) relationship.

The Moderating Effects of Service Innovation on Relationship Quality

2019 ◽  
Vol 10 (7) ◽  
pp. 636-653
Author(s):  
Hsiaoping Yeh ◽  
Keyword(s):  
Relationship Quality ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Customer Value ◽  
Service Innovation ◽  
Customer Experience ◽  
Moderating Effects ◽  
Quality Of Relationships

Nowadays, relationship marketing (RM) has become one of the most widely discussed marketing theories. In addition to achieving consensus, the most important result of RM is the retention of customers. However, it has not been theorized and discussed in terms of the effect of service innovation on the quality of relationships. This study empirically identifies the important service indications in marketing, i.e., customer value, satisfaction, trust, and loyalty and the developing path among these indicators. Additionally, thestudy also shows that good customer experience, quality of interaction, and innovative services can strengthen the path to developing customer loyalty.

The moderating effects of need for cognition on drivers of customer loyalty

2013 ◽  
Vol 47 (8) ◽  
pp. 1157-1176 ◽  
Author(s):  
Håvard Hansen ◽  
Bendik M. Samuelsen ◽  
James E. Sallis
Keyword(s):  
Customer Loyalty ◽  
Need For Cognition ◽  
Moderating Effects

Determinants of customer loyalty in the Korean smartphone market: Moderating effects of usage characteristics

2016 ◽  
Vol 33 (4) ◽  
pp. 936-949 ◽  
Author(s):  
Moon-Koo Kim ◽  
Siew Fan Wong ◽  
Younghoon Chang ◽  
Jong-Hyun Park
Keyword(s):  
Customer Loyalty ◽  
Moderating Effects

CUSTOMER LOYALTY IN LOGISTICS OUTSOURCING RELATIONSHIPS: AN EXAMINATION OF THE MODERATING EFFECTS OF CONFLICT FREQUENCY

2010 ◽  
Vol 31 (2) ◽  
pp. 253-277 ◽  
Author(s):  
David L. Cahill ◽  
Thomas J. Goldsby ◽  
A. Michael Knemeyer ◽  
Carl Marcus Wallenburg
Keyword(s):  
Customer Loyalty ◽  
Moderating Effects ◽  
Logistics Outsourcing ◽  
Conflict Frequency
Sign in / Sign up

Export Citation Format

Share Document