Improving Communications to Increase Nonindustrial Private Forest Landowner (NIPF) Participation in Forest Certification Programs: A Case Study in Arkansas, USA

Despite the socioeconomic and ecological significance of the 10.4 million acres of forestland owned by nonindustrial private forest (NIPF) landowners across Arkansas (approximately 58% of forestland in the state), only 5% of this land is certified through the American Tree Farm System. As such, understanding how to improve the reach and content of communications to NIPF landowners is vital for expanding certification participation and subsequent improvement of forest management in Arkansas and throughout the southern United States. To explore current and optimal communications to increase NIPF participation, we employed Berlo’s source–message–channel–receiver (SMCR, 1960) model to analyze survey data collected from Arkansas NIPF landowners regarding their familiarity with, interest in, and information sources for forest certification programs. Our results indicate that NIPF landowners have a relatively low familiarity with certification programs and a low interest in adopting a certification program regardless of personal involvement throughout the certification process, the transparency of on-sight inspections to the public, and the requirements of forest management plans. However, positive correlations were found between self-reported familiarity with certification programs and the perceived usefulness of various information sources, indicating that communications to NIPF landowners have the ability to be influential. Furthermore, the results showed that the greatest perceived benefits to landowners were improved timber growth and health, better management actions, and environmentally-friendly timber harvesting, whereas the most concerning perceived drawbacks were increased record-keeping and paperwork as well as management costs. These findings will offer actionable insights into future messaging campaigns and provide directions for new approaches of reaching NIPF landowners to increase their participation in forest certification.

Correction: Bashir et al. Determinants of Nonindustrial Private Forest Owners’ Willingness to Harvest Timber in Norway. Forests 2020, 11, 60

We have found some errors in our recently published article [...]

Landowner Concern about Wildfires and Implementation of Fuel Reduction Treatments

Fuel reduction treatments implemented by nonindustrial private forest (NIPF) landowners affect wildfire hazard potential on both their tracts and surrounding lands. However, it is not clear how concerned they are about wildfire damages and what actions they are willing to take to lower wildfire hazard. This study determined the landowner concern level about wildfire damages and identified factors affecting their concern and fuel treatment implementation using seemingly unrelated and binary probit models, respectively. Approximately, 68% of landowners were concerned about property damage due to wildfires, and 45% implemented some fuel reduction treatments. The most common and least costly fuel treatment was prescribed burning ($18/acre) followed by chemical ($59/acre) and mechanical ($127/acre) treatments. Raising awareness about potential monetary losses due to wildfires, assisting landowners in preparing written forest management plans, and prioritizing areas with predominant pine cover will encourage landowner participation in hazardous fuel reduction programs and facilitate more effective wildfire mitigation. Study Implications Nonindustrial private forest (NIPF) landowners were concerned about monetary damages due to wildfires, which influenced their implementation of fuel reduction treatments. Estimates of fuel treatment cost and implementation frequency provide baseline information necessary to determine cost-effectiveness of various fuel treatments for their subsequent prioritization. Programs and policies that increase awareness among landowners about potential monetary losses due to wildfires, facilitate preparation of forest management plans with wildfire hazard mitigation prescriptions, and prioritize areas with high wildfire hazard potential are needed to increase implementation of hazardous fuel reduction treatments by NIPF landowners to reduce wildfire intensity and severity.