The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty

Seven studies covering diverse contexts show an underappreciated benefit of teasing in information acquisition: first creating and then resolving an uncertainty can generate a net positive experience, yet laypeople do not seek out this process. For example, trivia readers report better hedonic experiences if they are first teased with some missing information and then given that information than if they receive all the information at the same time; however, when given a choice, readers prefer to receive all information at the same time. The authors further show that teasing is hedonically beneficial because uncertainty engenders curiosity and thereby builds a potential for a positive experience, whereas uncertainty resolution satisfies the curiosity and thereby realizes that potential. This research yields practical implications by demonstrating that imbuing an ad with an uncertainty creation–resolution process improves the viewer's attitude toward and increases the viewer's willingness to try the advertised product.

PeerWise as a Vehicle for Uncertainty-resolution to Enhance Student Learning

Previous studies of contributing student pedagogies (CSPs) have shown gains for students through increased summative grade and demonstration of deeper levels of learning. Resolution activities have been postulated by Draper (2009) as another way of enhancing students’ learning. In this paper, we show examples of learning occurring through resolution activities for students in higher education using PeerWise, a CSP tool, and we describe this as uncertainty-resolution that enhances learning. We then suggest a model through which this, and all learning in PeerWise, might take place. Finally, we anticipate that evidence of uncertainty-resolution will be seen in other PeerWise repositories; if this is so, we suggest that other educators using PeerWise should encourage and enhance their students’ learning by facilitating uncertainty-enhanced learning within PeerWise, and more broadly in other CSP activities.